A data profile of the people who buy, follow and care about Sleep in Portugal — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 2,053,462 people in Portugal.
The average Sleep fan in Portugal is 45.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Intermarché, Knitting, Flower, with strongest over-indexing on Intermarché (1.69× the country average).
Demographically, the Sleep audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Individualism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sleep fan in Portugal is more female, around 45.7 years old, with strong Individualism tendencies and a notable affinity for Intermarché.
The key figures that characterise the Sleep profile in Portugal.
70.2% are female, 29.8% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 45.7 |
| Estimated audience size | 2,053,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Sleep audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
Where the Sleep audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~900K | 1.37× | |
| 02 | Faro District | ~200K | 1.27× | |
| 03 | Setúbal District | ~300K | 1.24× | |
| 04 | Porto District | ~500K | 1.22× | |
| 05 | Santarém District | ~100K | 1.22× | |
| 06 | Leiria District | ~100K | 1.17× | |
| 07 | Aveiro District | ~200K | 1.08× | |
| 08 | Braga District | ~200K | 1.06× | |
| 09 | Coimbra District | ~100K | 1.06× | |
| 10 | Azores | ~60K | 1.00× | |
| 11 | Castelo Branco District | ~40K | 0.98× | |
| 12 | Guarda District | ~30K | 0.98× | |
| 13 | Madeira | ~60K | 0.97× | |
| 14 | Bragança District | ~20K | 0.97× | |
| 15 | Portalegre District | ~20K | 0.97× | |
| 16 | Vila Real District | ~40K | 0.96× | |
| 17 | Évora District | ~30K | 0.96× | |
| 18 | Beja District | ~30K | 0.96× | |
| 19 | Viseu District | ~70K | 0.95× | |
| 20 | Viana do Castelo District | ~50K | 0.95× |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting | Home & Garden | 1.95× | ||
| 02 | Oysho | Fashion & Accessoires | 1.89× | ||
| 03 | Mascara | Beauty & Wellness | 1.86× | ||
| 04 | Microwave oven | Home & Garden | 1.84× | ||
| 05 | Watercolor painting | Arts & Culture | 1.74× | ||
| 06 | Intermarché | Shopping | 1.69× | ||
| 07 | Massimo Dutti | Shopping | 1.68× | ||
| 08 | Bikini | Fashion & Accessoires | 1.64× | ||
| 09 | Bershka | Shopping | 1.63× | ||
| 10 | Zara Home | Home & Garden | 1.62× | ||
| 11 | Intimissimi | Fashion & Accessoires | 1.60× | ||
| 12 | Health insurance | Business & Career | 1.60× | ||
| 13 | Emotional intelligence | Health | 1.59× | ||
| 14 | Rail transport | Travel & Leisure | 1.57× | ||
| 15 | Waxing | Beauty & Wellness | 1.57× | ||
| 16 | La Redoute | Shopping | 1.56× | ||
| 17 | Mango | Shopping | 1.53× | ||
| 18 | Flower | Home & Garden | 1.52× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Shampoo | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.45× | |
| Indulgence | JOY | 1.42× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Spirituality | BALANCE | 0.93× | |
| Sports Activity | POWER | 0.95× |
Sleep has an estimated audience of 2,053,462 people in Portugal, concentrated in Lisbon District and Porto District.
70.2% of Sleep fans are female, 29.8% are male, with an average age of 45.7 years.
Sleep fans show strongest brand affinity for Intermarché (1.69×), Knitting (1.95×), and Flower (1.52×) over the country average.
Sleep fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sleep itself, the audience over-indexes on Knitting (1.95×), Flower (1.52×), Emotional intelligence (1.59×), and Bikini (1.64×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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