A data profile of the people who buy, follow and care about Sleep in Netherlands — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 2,055,897 people in Netherlands.
The average Sleep fan in Netherlands is 44.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Shopping and fashion, Valentine's Day, Love & Sex, with strongest over-indexing on Shopping and fashion (210.39× the country average).
Demographically, the Sleep audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Sleep fan in Netherlands is more female, around 44.4 years old, with strong Tradition tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Sleep profile in Netherlands.
70.8% are female, 29.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 44.4 |
| Estimated audience size | 2,055,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Sleep audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
Where the Sleep audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~700K | 1.49× | |
| 02 | North Holland | ~600K | 1.45× | |
| 03 | Flevoland | ~60K | 1.10× | |
| 04 | North Brabant | ~300K | 0.99× | |
| 05 | Gelderland | ~200K | 0.93× | |
| 06 | Limburg | ~100K | 0.92× | |
| 07 | Overijssel | ~100K | 0.91× | |
| 08 | Friesland | ~70K | 0.86× | |
| 09 | Groningen | ~60K | 0.86× | |
| 10 | Drenthe | ~50K | 0.86× |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 585.45× | ||
| 02 | Fiber-optic communication | Technology & Electronics | 566.64× | ||
| 03 | Costa Rica | Travel & Leisure | 394.44× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 297.42× | ||
| 05 | Selfridges | Shopping | 293.35× | ||
| 06 | Car2Go | Cars & Mobility | 277.02× | ||
| 07 | Love & Sex | Kids & Family | 240.63× | ||
| 08 | Shopping and fashion | Shopping | 210.39× | ||
| 09 | Game consoles | Technology & Electronics | 38.98× | ||
| 10 | Pound cake | Food & Beverages | 35.17× | ||
| 11 | Atheism | Politics & Society | 23.15× | ||
| 12 | Real estate broker | Home & Garden | 22.90× | ||
| 13 | Sustainable products | Politics & Society | 16.80× | ||
| 14 | Live television | Movies & TV | 16.80× | ||
| 15 | Dentistry | Business & Career | 14.05× | ||
| 16 | Burnout (psychology) | Health | 13.66× | ||
| 17 | Christmas tree | Kids & Family | 13.02× | ||
| 18 | Hormone | Health | 12.54× | ||
| 19 | OLED | Technology & Electronics | 11.56× | ||
| 20 | Freeware | Technology & Electronics | 9.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.50× | |
| Family Orientation | CONSERVATISM | 1.49× | |
| Risk Appetite | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.97× | |
| Social Media Usage | JOY | 1.02× | |
| Travelling | THRILL | 1.03× |
Sleep has an estimated audience of 2,055,897 people in Netherlands, concentrated in Zuid-Holland and North Holland.
70.8% of Sleep fans are female, 29.2% are male, with an average age of 44.4 years.
Sleep fans show strongest brand affinity for Shopping and fashion (210.39×), Valentine's Day (585.45×), and Love & Sex (240.63×) over the country average.
Sleep fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~600K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sleep itself, the audience over-indexes on Valentine's Day (585.45×), Love & Sex (240.63×), Costa Rica (394.44×), and Exfoliation (cosmetology) (297.42×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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