A data profile of the people who buy, follow and care about Música popular brasileira in Portugal — modelled from more than twelve digital signal sources. Música popular brasileira has an estimated audience of 1,731,810 people in Portugal.
The average Música popular brasileira fan in Portugal is 44.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Música popular brasileira profile in Portugal.
60.7% are female, 39.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 44.3 |
| Estimated audience size | 1,731,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Música popular brasileira audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 52.7% |
| United States | 9.2% |
| Portugal | 6.2% |
Where the Música popular brasileira audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~100K | 1.41× | |
| 02 | Portalegre District | ~30K | 1.39× | |
| 03 | Porto District | ~500K | 1.37× | |
| 04 | Santarém District | ~100K | 1.37× | |
| 05 | Lisbon District | ~700K | 1.31× | |
| 06 | Aveiro District | ~200K | 1.19× | |
| 07 | Setúbal District | ~200K | 1.13× | |
| 08 | Leiria District | ~100K | 1.13× | |
| 09 | Braga District | ~200K | 1.07× | |
| 10 | Faro District | ~100K | 0.98× | |
| 11 | Azores | ~40K | 0.93× | |
| 12 | Guarda District | ~20K | 0.92× | |
| 13 | Évora District | ~30K | 0.91× | |
| 14 | Madeira | ~50K | 0.90× | |
| 15 | Beja District | ~30K | 0.90× | |
| 16 | Castelo Branco District | ~30K | 0.89× | |
| 17 | Bragança District | ~20K | 0.89× | |
| 18 | Viseu District | ~50K | 0.88× | |
| 19 | Viana do Castelo District | ~40K | 0.88× | |
| 20 | Vila Real District | ~30K | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Música popular brasileira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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