A data profile of the people who buy, follow and care about Soul in Spain — modelled from more than twelve digital signal sources. Soul has an estimated audience of 3,840,566 people in Spain.
Soul has an estimated audience of 3,840,566 people in Spain. 72.4% are female, 27.6% are male, average age 43.7. Top brand affinities: IBEX 35, Caixabank, Robert De Niro, Al Pacino, Anne Hathaway.
Top brand affinities include IBEX 35, Caixabank, Robert De Niro, with strongest over-indexing on IBEX 35 (2.79× the country average).
Demographically, the Soul audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Soul fan in Spain is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Soul profile in Spain.
72.4% are female, 27.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 43.7 |
| Estimated audience size | 3,840,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 26% |
of the worldwide Soul audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Soul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert De Niro | Movies & TV | 5.55× | ||
| 02 | Al Pacino | Movies & TV | 5.55× | ||
| 03 | Alexander Skarsgård | Movies & TV | 5.55× | ||
| 04 | Bossa nova | Music & Radio | 5.55× | ||
| 05 | Nina Dobrev | Movies & TV | 5.55× | ||
| 06 | Goodfellas | Movies & TV | 5.55× | ||
| 07 | Hans Zimmer | Music & Radio | 5.52× | ||
| 08 | Anthony Hopkins | Movies & TV | 5.28× | ||
| 09 | Satire | Literature | 4.14× | ||
| 10 | Anne Hathaway | Movies & TV | 3.33× | ||
| 11 | Leonardo DiCaprio | Movies & TV | 3.26× | ||
| 12 | IBEX 35 | Business & Career | 2.79× | ||
| 13 | Brad Pitt | Movies & TV | 2.36× | ||
| 14 | Caixabank | Business & Career | 2.30× | ||
| 15 | Preventive healthcare | Health | 2.28× | ||
| 16 | Genetics | Kids & Family | 2.18× | ||
| 17 | Real property | Home & Garden | 2.15× | ||
| 18 | Bookselling | Literature | 1.92× | ||
| 19 | Tradition | Politics & Society | 1.85× | ||
| 20 | Julio Iglesias | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.72× | |
| Community Orientation | OPEN | 1.53× | |
| Patriotism | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| DIY Mentality | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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