A data profile of the people who buy, follow and care about Soul in United Kingdom — modelled from more than twelve digital signal sources. Soul has an estimated audience of 6,134,457 people in United Kingdom.
The average Soul fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Politics, with strongest over-indexing on Wikipedia (2.2× the country average).
Demographically, the Soul audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Soul fan in United Kingdom is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Soul profile in United Kingdom.
70.7% are female, 29.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 43.5 |
| Estimated audience size | 6,134,457 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Soul audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
Where the Soul audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.90× | |
| 02 | South East | ~1M | 1.33× | |
| 03 | Yorkshire and the Humber | ~700K | 1.33× | |
| 04 | West Midlands | ~300K | 1.30× | |
| 05 | Scotland | ~600K | 1.15× | |
| 06 | East of England | ~600K | 1.06× | |
| 07 | North East | ~200K | 1.02× | |
| 08 | South West | ~400K | 0.80× | |
| 09 | East Midlands | ~300K | 0.76× | |
| 10 | Wales | ~200K | 0.54× | |
| 11 | Northern Ireland | ~100K | 0.54× | |
| 12 | North West | ~300K | 0.52× |
The strongest cross-interests of the Soul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.79× | ||
| 02 | Monica Bellucci | Movies & TV | 4.79× | ||
| 03 | Wikipedia | Internet & Social Media | 2.20× | ||
| 04 | Adoption | Kids & Family | 2.14× | ||
| 05 | Genetics | Kids & Family | 1.95× | ||
| 06 | Bank of Scotland | Business & Career | 1.93× | ||
| 07 | Daily Star (United Kingdom) | News | 1.87× | ||
| 08 | Real property | Home & Garden | 1.80× | ||
| 09 | Tradition | Politics & Society | 1.77× | ||
| 10 | Postcode lottery | Games | 1.77× | ||
| 11 | Kitchenware | Home & Garden | 1.75× | ||
| 12 | Volunteering | Politics & Society | 1.73× | ||
| 13 | Satire | Literature | 1.68× | ||
| 14 | Mother's Day | Kids & Family | 1.68× | ||
| 15 | Hobby | Home & Garden | 1.61× | ||
| 16 | Politics | Politics & Society | 1.57× | ||
| 17 | Waterstones | Literature | 1.55× | ||
| 18 | Local news | News | 1.54× | ||
| 19 | Refrigerator | Home & Garden | 1.52× | ||
| 20 | Philanthropy | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.24× | |
| Tradition | CONSERVATISM | 1.42× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.79× | |
| Community Orientation | OPEN | 0.88× |
Soul has an estimated audience of 6,134,457 people in United Kingdom, concentrated in England and South East.
70.7% of Soul fans are female, 29.3% are male, with an average age of 43.5 years.
Soul fans show strongest brand affinity for Wikipedia (2.2×), Hobby (1.61×), and Politics (1.57×) over the country average.
Soul fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Soul itself, the audience over-indexes on Hobby (1.61×), Politics (1.57×), Flightradar24 (4.79×), and Genetics (1.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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