A data profile of the people who buy, follow and care about Soul in Italy — modelled from more than twelve digital signal sources. Soul has an estimated audience of 5,882,451 people in Italy.
The average Soul fan in Italy is 42.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include SuperEnalotto, Singer-songwriter, Christian Bale, with strongest over-indexing on SuperEnalotto (9.52× the country average).
Demographically, the Soul audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Soul fan in Italy is more female, around 42.6 years old, with strong Tradition tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Soul profile in Italy.
63.4% are female, 36.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 42.6 |
| Estimated audience size | 5,882,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Soul audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
Where the Soul audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~500K | 1.29× | |
| 02 | Lombardy | ~1.5M | 1.28× | |
| 03 | Piedmont | ~500K | 1.26× | |
| 04 | Liguria | ~200K | 1.24× | |
| 05 | Lazio | ~900K | 1.22× | |
| 06 | Sicilia | ~600K | 1.18× | |
| 07 | Puglia | ~500K | 1.15× | |
| 08 | Campania | ~700K | 1.08× | |
| 09 | Emilia-Romagna | ~500K | 1.08× | |
| 10 | Veneto | ~500K | 1.08× | |
| 11 | Marche | ~100K | 0.97× | |
| 12 | Trentino-Alto Adige/Südtirol | ~100K | 0.95× | |
| 13 | Sardinia | ~200K | 0.94× | |
| 14 | Friuli-Venezia Giulia | ~100K | 0.94× | |
| 15 | Abruzzo | ~100K | 0.90× | |
| 16 | Umbria | ~80K | 0.87× | |
| 17 | Calabria | ~100K | 0.81× | |
| 18 | Basilicata | ~40K | 0.77× | |
| 19 | Aosta Valley | ~10K | 0.74× | |
| 20 | Molise | ~20K | 0.73× |
The strongest cross-interests of the Soul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CSI (franchise) | Movies & TV | 11.16× | ||
| 02 | Emma Thompson | Movies & TV | 11.07× | ||
| 03 | SuperEnalotto | Games | 9.52× | ||
| 04 | Rod Stewart | Music & Radio | 8.95× | ||
| 05 | Christian Bale | Movies & TV | 8.49× | ||
| 06 | Umberto Eco | Literature | 8.24× | ||
| 07 | Agatha Christie | Literature | 7.66× | ||
| 08 | Indiana Jones (franchise) | Movies & TV | 7.33× | ||
| 09 | Schindler's List | Movies & TV | 7.10× | ||
| 10 | Emma Stone | Movies & TV | 7.03× | ||
| 11 | Andrea Bocelli | Music & Radio | 6.32× | ||
| 12 | Maria Callas | Music & Radio | 6.22× | ||
| 13 | Woody Allen | Movies & TV | 5.71× | ||
| 14 | Vatican City | Travel & Leisure | 3.76× | ||
| 15 | Singer-songwriter | Music & Radio | 3.07× | ||
| 16 | Genetics | Kids & Family | 2.36× | ||
| 17 | Wikipedia | Internet & Social Media | 2.02× | ||
| 18 | Adriatic Sea | Travel & Leisure | 1.96× | ||
| 19 | Tradition | Politics & Society | 1.91× | ||
| 20 | Volunteering | Politics & Society | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Mindfulness | BALANCE | 1.54× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.85× |
Soul has an estimated audience of 5,882,451 people in Italy, concentrated in Lombardy and Lazio.
63.4% of Soul fans are female, 36.6% are male, with an average age of 42.6 years.
Soul fans show strongest brand affinity for SuperEnalotto (9.52×), Singer-songwriter (3.07×), and Christian Bale (8.49×) over the country average.
Soul fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Soul itself, the audience over-indexes on Singer-songwriter (3.07×), Christian Bale (8.49×), Emma Thompson (11.07×), and Emma Stone (7.03×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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