A data profile of the people who buy, follow and care about Soul in Denmark — modelled from more than twelve digital signal sources. Soul has an estimated audience of 800,731 people in Denmark.
Soul has an estimated audience of 800,731 people in Denmark. 68.3% are female, 31.7% are male, average age 45.6. Top brand affinities: Terraced house, Gina Tricot, French fries, Sauna, Georg Jensen.
Top brand affinities include Terraced house, Gina Tricot, French fries, with strongest over-indexing on Terraced house (1.56× the country average).
Demographically, the Soul audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, Sustainability.
The typical Soul fan in Denmark is more female, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for Terraced house.
The key figures that characterise the Soul profile in Denmark.
68.3% are female, 31.7% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 45.6 |
| Estimated audience size | 800,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Soul audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Soul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bohemian style | Fashion & Accessoires | 2.81× | ||
| 02 | Clairvoyance | Politics & Society | 2.41× | ||
| 03 | Boho-chic | Fashion & Accessoires | 2.37× | ||
| 04 | French fries | Food & Beverages | 2.30× | ||
| 05 | Milan | Travel & Leisure | 2.05× | ||
| 06 | Hamburger | Food & Beverages | 1.95× | ||
| 07 | Sauna | Home & Garden | 1.88× | ||
| 08 | Alternative medicine | Business & Career | 1.87× | ||
| 09 | High school | Business & Career | 1.76× | ||
| 10 | Weather | Home & Garden | 1.75× | ||
| 11 | Leggings | Fashion & Accessoires | 1.75× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 13 | Ravelry | Internet & Social Media | 1.70× | ||
| 14 | Zizzi | Food & Beverages | 1.62× | ||
| 15 | Garden furniture | Home & Garden | 1.57× | ||
| 16 | Mindfulness | Health | 1.57× | ||
| 17 | Terraced house | Home & Garden | 1.56× | ||
| 18 | Steak | Food & Beverages | 1.54× | ||
| 19 | Georg Jensen | Home & Garden | 1.52× | ||
| 20 | Greenhouse | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Sustainability | BALANCE | 1.31× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.92× | |
| Convenience Orientation | PREMIUM | 0.94× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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