A data profile of the people who buy, follow and care about Australian Open in Italy — modelled from more than twelve digital signal sources. Australian Open has an estimated audience of 3,891,185 people in Italy.
The average Australian Open fan in Italy is 42.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Jannik Sinner, Carlos Alcaraz, Jasmine Paolini, with strongest over-indexing on Jannik Sinner (20.18× the country average).
Demographically, the Australian Open audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Australian Open fan in Italy is more male, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Australian Open profile in Italy.
30.0% are female, 70.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 42.5 |
| Estimated audience size | 3,891,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Australian Open audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.8% |
| Italy | 10.3% |
| Australia | 8.7% |
Where the Australian Open audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.74× | |
| 02 | Veneto | ~400K | 1.45× | |
| 03 | Emilia-Romagna | ~400K | 1.37× | |
| 04 | Piedmont | ~400K | 1.36× | |
| 05 | Liguria | ~100K | 1.25× | |
| 06 | Tuscany | ~300K | 1.19× | |
| 07 | Lombardy | ~800K | 1.17× | |
| 08 | Friuli-Venezia Giulia | ~90K | 1.17× | |
| 09 | Marche | ~100K | 1.09× | |
| 10 | Umbria | ~70K | 1.09× | |
| 11 | Lazio | ~500K | 1.06× | |
| 12 | Aosta Valley | ~9K | 0.94× | |
| 13 | Abruzzo | ~80K | 0.91× | |
| 14 | Sardinia | ~90K | 0.86× | |
| 15 | Puglia | ~200K | 0.66× | |
| 16 | Sicilia | ~200K | 0.59× | |
| 17 | Calabria | ~70K | 0.55× | |
| 18 | Molise | ~10K | 0.54× | |
| 19 | Campania | ~200K | 0.53× | |
| 20 | Basilicata | ~20K | 0.50× |
The strongest cross-interests of the Australian Open audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Belinda Bencic | Sports | 61.56× | ||
| 02 | Andy Murray | Sports | 54.98× | ||
| 03 | Alex de Minaur | Sports | 46.39× | ||
| 04 | Elina Svitolina | Sports | 44.22× | ||
| 05 | Veronika Kudermetova | Sports | 41.88× | ||
| 06 | Grigor Dimitrov | Sports | 38.97× | ||
| 07 | Maria Sharapova | Sports | 38.37× | ||
| 08 | International Tennis Federation | Sports | 37.68× | ||
| 09 | Emma Raducanu | Sports | 35.48× | ||
| 10 | Carlos Alcaraz | Sports | 29.67× | ||
| 11 | Alexander Zverev | Sports | 28.30× | ||
| 12 | Aryna Sabalenka | Sports | 22.01× | ||
| 13 | Novak Djokovic | Sports | 21.63× | ||
| 14 | US Open (tennis) | Sports | 20.49× | ||
| 15 | Jannik Sinner | Sports | 20.18× | ||
| 16 | Jasmine Paolini | Sports | 19.68× | ||
| 17 | Lorenzo Musetti | Sports | 15.69× | ||
| 18 | Flavio Cobolli | Sports | 14.66× | ||
| 19 | Daniil Medvedev | Sports | 14.49× | ||
| 20 | Beauty | Beauty & Wellness | 4.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.20× | |
| Sports Activity | POWER | 2.07× | |
| Luxury Orientation | PREMIUM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.83× | |
| Creativity | OPEN | 0.86× |
Australian Open has an estimated audience of 3,891,185 people in Italy, concentrated in Lombardy and Lazio.
30.0% of Australian Open fans are female, 70.0% are male, with an average age of 42.5 years.
Australian Open fans show strongest brand affinity for Jannik Sinner (20.18×), Carlos Alcaraz (29.67×), and Jasmine Paolini (19.68×) over the country average.
Australian Open fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Veneto (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Australian Open itself, the audience over-indexes on Carlos Alcaraz (29.67×), Jasmine Paolini (19.68×), Novak Djokovic (21.63×), and Alexander Zverev (28.3×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Australian Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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