Rascasse Audience Intelligence

City Gear Target Market in United States

A data profile of the people who buy, follow and care about City Gear in United States — modelled from more than twelve digital signal sources. City Gear has an estimated audience of 881,076 people in United States.

#10among Apparel in United States#2630among Brand in United States#401in Shopping

The average City Gear fan in United States is 31.8 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Alabama, Tennessee.

Top brand affinities include Sprayground, Taron Egerton, Flight Club, with strongest over-indexing on Sprayground (201.99× the country average).

Demographically, the City Gear audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical City Gear fan in United States is more male, around 31.8 years old, with strong Family Orientation tendencies and a notable affinity for Sprayground.

Category: Shopping · Type: Brand · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the City Gear profile in United States.

Audience size
881K
in United States
Gender
40.0%♀
60.0% male
Age
31.8
average years
Country rank
#25768
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of City Gear

40.0% are female, 60.0% are male, average age 31.8.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for City Gear audience in United States
MetricValue
Female40.0%
Male60.0%
Average age31.8
Estimated audience size881,076
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the City Gear audience in United States
Age bracketShare%
16-1936%
20-2925%
30-3920%
40-4913%
50+6%
Fig. 04

Worldwide distribution

97.9%

of the worldwide City Gear audience comes from United States.

Worldwide audience distribution share by country for City Gear
CountryShare
United States97.9%
India0.8%
Brazil0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the City Gear audience in United States is strongest.

Fig. 05

Top regions by affinity

City Gear customers by region in United States
#RegionReachAffinity×
01Mississippi~70K9.25×
02Alabama~90K7.35×
03Louisiana~50K4.60×
04Tennessee~80K4.53×
05Georgia~100K3.96×
06Missouri~50K3.28×
07Arkansas~20K3.05×
08Kentucky~30K2.72×
09South Carolina~30K2.46×
10Ohio~60K1.99×
11Indiana~30K1.75×
12Oklahoma~10K1.11×
13Kansas~8K1.09×
14Texas~60K0.81×
15Montana~2K0.81×
16Alaska~2K0.80×
17Idaho~4K0.79×
18Vermont~1K0.79×
19New Hampshire~3K0.75×
20Maine~2K0.75×
21South Dakota~2K0.75×
22Rhode Island~2K0.74×
23North Dakota~1K0.73×
24Hawaii~3K0.68×
25New Mexico~3K0.65×
26West Virginia~2K0.57×
27Delaware~1K0.57×
28Utah~5K0.56×
29Florida~30K0.53×
30North Carolina~10K0.49×
31Nebraska~2K0.48×
32Washington, District of Columbia~1K0.45×
33Connecticut~4K0.39×
34Oregon~4K0.38×
35Nevada~3K0.37×
36Iowa~3K0.37×
37Arizona~6K0.32×
38Washington~6K0.31×
39Massachusetts~5K0.29×
40Wisconsin~4K0.29×
41Minnesota~4K0.28×
42Colorado~3K0.24×
43Illinois~7K0.23×
44New Jersey~5K0.22×
45Maryland~3K0.21×
46Michigan~4K0.18×
47Virginia~4K0.18×
48Pennsylvania~5K0.17×
49New York~7K0.13×
50California~9K0.09×
Fig. 06

Affinity by region

Affinity by region — City Gear, United States
0.09×1.00×9.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the City Gear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for City Gear audience
#·InterestCategoryAffinity×
01SpraygroundFashion & Accessoires201.99×
02Farrah AbrahamMovies & TV24.52×
03Winx ClubMovies & TV20.49×
04Taron EgertonMovies & TV20.00×
05Southampton F.C.Sports20.00×
06Flight ClubMovies & TV17.83×
07Air JordanFashion & Accessoires9.25×
08Psychological horrorHealth9.00×
09JD SportsShopping8.64×
10Family carCars & Mobility7.53×
11Levi Strauss & Co.Fashion & Accessoires6.98×
12Teyana TaylorMovies & TV6.72×
13Charlotte HornetsSports5.98×
14TokyoTravel & Leisure5.94×
15Drop shippingShopping5.14×
16Internet celebrityInternet & Social Media4.87×
17Domino's PizzaFood & Beverages3.77×
18Pizza HutFood & Beverages3.63×
19Solar energyHome & Garden3.63×
20McDonald'sFood & Beverages2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the City Gear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by City Gear audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.36×
Price SensitivityPREMIUM1.70×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by City Gear audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
Pet OwnershipJOY0.74×
Sports ActivityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is City Gear's target market in United States?

City Gear's target market in United States covers an estimated 881,076 people, concentrated in Georgia and Alabama.

02

What is the gender split and age of City Gear customers?

40.0% of the City Gear audience are female, 60.0% are male, with an average age of 31.8 years.

03

Which brands do City Gear fans like most?

City Gear fans show strongest brand affinity for Sprayground (201.99×), Taron Egerton (20×), and Flight Club (17.83×) over the country average.

04

Where do City Gear fans live in United States?

City Gear fans in United States are most concentrated in Georgia (reach ~100K), Alabama (reach ~90K), and Tennessee (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do City Gear fans also like?

Beyond City Gear itself, the audience over-indexes on Taron Egerton (20×), Flight Club (17.83×), Air Jordan (9.25×), and Farrah Abraham (24.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Apparel audiences in United States

See City Gear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for City Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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