City Gear Audience in United States

City Gear logo

City Gear has an estimated audience of 925,226 people in United States. 40.0% are female, 60.0% are male, average age 31.8. Top regions: Georgia, Alabama, Tennessee. Top brand affinities: Suwannee Hulaween, Mackenzie Foy, Iowa Lottery, Combat sport, Staycation.

The average City Gear fan in United States is 31.8 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Alabama, Tennessee. Top brand affinities include Suwannee Hulaween, Mackenzie Foy, Iowa Lottery, with strongest over-indexing on Suwannee Hulaween (178.92× the country average). Demographically, the City Gear audience skews more male with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Apparel

Demographics of City Gear fans

Demographic split for City Gear audience in United States
MetricValue
Female40.0%
Male60.0%
Average age31.8
Estimated audience size925,226

Audience persona

The typical City Gear fan in United States is more male, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Suwannee Hulaween.

Top regions in United States

Top regions ranked by reach for City Gear in United States
RegionReachAffinity
Georgia122,5204.3×
Alabama92,2247.14×
Tennessee81,1194.37×
Texas77,0430.97×
Mississippi67,6448.87×
Ohio59,3682.08×
Missouri51,3753.44×
Louisiana49,6664.16×
South Carolina34,4132.47×
Florida31,3340.5×
Kentucky30,8212.66×
Indiana28,7711.7×
Arkansas23,5553.09×
North Carolina13,4620.48×
Oklahoma12,7481.24×
Kansas8,7221.2×
Illinois7,4850.24×
New York5,4500.11×
California5,2590.05×
Virginia2,4400.11×
Michigan2,3680.1×
Pennsylvania1,7320.06×
Maryland1,6430.1×
New Jersey1,0970.05×
Colorado1,0220.07×
Washington, District of Columbia9990.36×
Wisconsin8810.06×
Minnesota6930.05×
Massachusetts6290.03×
Arizona6070.03×
Iowa6060.08×
Washington5960.03×
Nevada5190.06×
Connecticut4840.05×
Oregon3770.04×
Nebraska3350.07×
West Virginia2670.06×
Delaware2480.1×
Utah2170.03×
New Mexico1610.03×
Hawaii1560.04×
North Dakota1000.05×
Rhode Island910.03×
South Dakota820.04×
Maine800.02×
New Hampshire750.02×
Alaska710.04×
Idaho660.01×
Vermont600.04×
Wyoming500.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for City Gear audience
BrandAffinityCategory
Suwannee Hulaween178.92×Music & Radio
Mackenzie Foy19.39×Fashion & Accessoires
Iowa Lottery18.16×Games
Combat sport2.48×Sports
Staycation4.25×Home & Garden
Product design2.36×Business & Career
3D printing2.98×Technology & Electronics
Litter box2.23×Pets & Animals
Graham Greene6.13×Literature
Home equity1.92×Home & Garden
Racing2.53×Cars & Mobility
Harlow10.77×Travel & Leisure
Penn & Teller7.53×Movies & TV
Nick Jr. (Australia)8.02×Kids & Family
Highland games7.5×Sports
No Escape (1994 film)9.42×Movies & TV
UK garage4.42×Music & Radio
Hardik Pandya12.16×Sports
Grinch2.9×Movies & TV
Thom Browne6.47×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by City Gear audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
Early Adopter MentalityPOWER1.89
Family OrientationCONSERVATISM1.72
SustainabilityBALANCE1.56
ExtroversionTHRILL1.38
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for City Gear
CountryShare
United States98.0%
India0.7%
Brazil0.5%

See City Gear audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does City Gear have in United States?

City Gear has an estimated audience of 925,226 people in United States, concentrated in Georgia and Alabama.

What is the gender split and age of City Gear fans?

40.0% of City Gear fans are female, 60.0% are male, with an average age of 31.8 years.

Which brands do City Gear fans like most?

City Gear fans show strongest brand affinity for Suwannee Hulaween (178.92×), Mackenzie Foy (19.39×), and Iowa Lottery (18.16×) over the country average.

Where do City Gear fans live in United States?

City Gear fans in United States are most concentrated in Georgia (reach 122,520), Alabama (reach 92,224), and Tennessee (reach 81,119). These three regions account for the largest share of the active audience.

What other brands do City Gear fans also like?

Beyond City Gear itself, the audience over-indexes on Mackenzie Foy (19.39×), Iowa Lottery (18.16×), Combat sport (2.48×), and Staycation (4.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for City Gear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.