Road bicycle Audience in United States

Road bicycle logo

Road bicycle has an estimated audience of 3,613,410 people in United States. 28.4% are female, 71.6% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Pro-Ject, Historic site, Urban Outfitters, Vocal harmony, Natural rubber.

The average Road bicycle fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pro-Ject, Historic site, Urban Outfitters, with strongest over-indexing on Pro-Ject (7.7× the country average). Demographically, the Road bicycle audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Road bicycle fans

Demographic split for Road bicycle audience in United States
MetricValue
Female28.4%
Male71.6%
Average age37.1
Estimated audience size3,613,410

Audience persona

The typical Road bicycle fan in United States is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Road bicycle in United States
RegionReachAffinity
California659,4691.66×
Texas307,3490.99×
New York290,0271.44×
Florida241,3780.99×
Illinois157,7851.31×
Pennsylvania113,8510.94×
Ohio106,6440.96×
Georgia100,4190.9×
Virginia98,9231.12×
Washington97,8131.35×
New Jersey97,1961.06×
North Carolina95,6220.88×
Massachusetts92,9471.31×
Michigan82,6260.87×
Colorado79,9581.4×
Arizona75,3291.02×
Indiana73,0401.11×
Maryland62,5491.01×
Tennessee57,5620.79×
Oregon54,6911.32×
Minnesota54,1141.05×
Wisconsin54,0480.99×
Utah49,7831.54×
Missouri44,9780.77×
Oklahoma39,6750.99×
South Carolina39,6400.73×
Nevada36,9831.06×
Alabama36,8960.73×
Connecticut36,7251.01×
Kentucky36,6560.81×
Louisiana36,1150.78×
Iowa32,6081.1×
Arkansas28,3570.95×
Kansas24,8730.87×
Idaho20,8411.15×
Mississippi18,0180.61×
Nebraska16,2950.9×
New Mexico16,0040.88×
Hawaii15,7241.01×
Washington, District of Columbia14,3151.32×
New Hampshire12,9430.91×
Rhode Island12,6511.1×
Maine11,6750.9×
West Virginia9,2970.55×
Montana9,2590.92×
Delaware8,2690.83×
Alaska7,3580.95×
Vermont6,5231.03×
South Dakota6,1110.73×
North Dakota4,3950.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road bicycle audience
BrandAffinityCategory
Pro-Ject7.7×Music & Radio
Historic site6.72×Arts & Culture
Urban Outfitters2.69×Shopping
Vocal harmony6.21×Music & Radio
Natural rubber2.71×Cars & Mobility
Product design2.48×Business & Career
Bank account3.02×Business & Career
JDSU3.46×Business & Career
A Streetcar Named Desire (1951 film)12.58×Movies & TV
Voltron: Legendary Defender16.98×Movies & TV
South Asian cuisine8.29×Food & Beverages
Nebraska Cornhuskers football3.06×Sports
Home equity1.56×Home & Garden
N1 road (South Africa)3.17×Travel & Leisure
Staycation2.48×Home & Garden
Home staging3.69×Home & Garden
Hipster6.48×Politics & Society
Grinch2.7×Movies & TV
Jesse Plemons2.2×Movies & TV
Governor of Michigan4.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road bicycle audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
SustainabilityBALANCE2.27
Sports ActivityPOWER2.1
Design AffinityPREMIUM1.96
Early Adopter MentalityPOWER1.82
DIY MentalityTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for Road bicycle
CountryShare
United States15.7%
Germany9.8%
Japan9.0%

See Road bicycle audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Road bicycle have in United States?

Road bicycle has an estimated audience of 3,613,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Road bicycle fans?

28.4% of Road bicycle fans are female, 71.6% are male, with an average age of 37.1 years.

Which brands do Road bicycle fans like most?

Road bicycle fans show strongest brand affinity for Pro-Ject (7.7×), Historic site (6.72×), and Urban Outfitters (2.69×) over the country average.

Where do Road bicycle fans live in United States?

Road bicycle fans in United States are most concentrated in California (reach 659,469), Texas (reach 307,349), and New York (reach 290,027). These three regions account for the largest share of the active audience.

What other brands do Road bicycle fans also like?

Beyond Road bicycle itself, the audience over-indexes on Historic site (6.72×), Urban Outfitters (2.69×), Vocal harmony (6.21×), and Natural rubber (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.