Road bicycle Audience in United States

Road bicycle has an estimated audience of 3,613,410 people in United States. 28.4% are female, 71.6% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: PSV Eindhoven, Shimano, Google Maps, Indeed.com, Back to the Future.

The average Road bicycle fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PSV Eindhoven, Shimano, Google Maps, with strongest over-indexing on PSV Eindhoven (88.57× the country average). Demographically, the Road bicycle audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Road bicycle fans

Demographic split for Road bicycle audience in United States
MetricValue
Female28.4%
Male71.6%
Average age37.1
Estimated audience size3,613,410

Audience persona

The typical Road bicycle fan in United States is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Road bicycle in United States
RegionReachAffinity
California659,4691.66×
Texas307,3490.99×
New York290,0271.44×
Florida241,3780.99×
Illinois157,7851.31×
Pennsylvania113,8510.94×
Ohio106,6440.96×
Georgia100,4190.9×
Virginia98,9231.12×
Washington97,8131.35×
New Jersey97,1961.06×
North Carolina95,6220.88×
Massachusetts92,9471.31×
Michigan82,6260.87×
Colorado79,9581.4×
Arizona75,3291.02×
Indiana73,0401.11×
Maryland62,5491.01×
Tennessee57,5620.79×
Oregon54,6911.32×
Minnesota54,1141.05×
Wisconsin54,0480.99×
Utah49,7831.54×
Missouri44,9780.77×
Oklahoma39,6750.99×
South Carolina39,6400.73×
Nevada36,9831.06×
Alabama36,8960.73×
Connecticut36,7251.01×
Kentucky36,6560.81×
Louisiana36,1150.78×
Iowa32,6081.1×
Arkansas28,3570.95×
Kansas24,8730.87×
Idaho20,8411.15×
Mississippi18,0180.61×
Nebraska16,2950.9×
New Mexico16,0040.88×
Hawaii15,7241.01×
Washington, District of Columbia14,3151.32×
New Hampshire12,9430.91×
Rhode Island12,6511.1×
Maine11,6750.9×
West Virginia9,2970.55×
Montana9,2590.92×
Delaware8,2690.83×
Alaska7,3580.95×
Vermont6,5231.03×
South Dakota6,1110.73×
North Dakota4,3950.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road bicycle audience
BrandAffinityCategory
PSV Eindhoven88.57×Sports
Shimano33.99×Cars & Mobility
Google Maps5.51×Internet & Social Media
Indeed.com5.39×Business & Career
Back to the Future16.98×Movies & TV
Feyenoord46.92×Sports
Sustainable transport10.77×Cars & Mobility
Enterprise Rent-A-Car6.15×Cars & Mobility
cardio fitness27.09×Sports
Tour de France15×Sports
Touring motorcycle8.86×Cars & Mobility
Planet Fitness3.61×Sports
Apple Store6.51×Shopping
Google News4.73×News
Motorcycle accessories6.99×Cars & Mobility
Honda Motorcycles13.74×Cars & Mobility
Alpine skiing5.58×Sports
FC Bayern Munich4.78×Sports
Bass guitar3.55×Music & Radio
Capital One2.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road bicycle audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
SustainabilityBALANCE2.27
Sports ActivityPOWER2.1
Design AffinityPREMIUM1.96
Early Adopter MentalityPOWER1.82
DIY MentalityTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for Road bicycle
CountryShare
United States15.7%
Germany9.8%
Japan9.0%

See Road bicycle audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Road bicycle have in United States?

Road bicycle has an estimated audience of 3,613,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Road bicycle fans?

28.4% of Road bicycle fans are female, 71.6% are male, with an average age of 37.1 years.

Which brands do Road bicycle fans like most?

Road bicycle fans show strongest brand affinity for PSV Eindhoven (88.57×), Shimano (33.99×), and Google Maps (5.51×) over the country average.

Where do Road bicycle fans live in United States?

Road bicycle fans in United States are most concentrated in California (reach 659,469), Texas (reach 307,349), and New York (reach 290,027). These three regions account for the largest share of the active audience.

What other brands do Road bicycle fans also like?

Beyond Road bicycle itself, the audience over-indexes on Shimano (33.99×), Google Maps (5.51×), Indeed.com (5.39×), and Back to the Future (16.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.