Brooks Running Audience in United States
Brooks Running has an estimated audience of 1,708,937 people in United States. 56.5% are female, 43.5% are male, average age 37.0. Top regions: Washington, California, Texas. Top brand affinities: Natural rubber, Historic site, JDSU, Product design, Home equity.
The average Brooks Running fan in United States is 37.0 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Natural rubber, Historic site, JDSU, with strongest over-indexing on Natural rubber (3.25× the country average). Demographically, the Brooks Running audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Brooks Running fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.0 |
| Estimated audience size | 1,708,937 |
Audience persona
The typical Brooks Running fan in United States is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Washington | 138,723 | 4.05× |
| California | 133,132 | 0.71× |
| Texas | 112,966 | 0.77× |
| New York | 101,808 | 1.07× |
| Florida | 80,201 | 0.69× |
| Illinois | 73,407 | 1.29× |
| Georgia | 63,115 | 1.2× |
| Pennsylvania | 54,051 | 0.94× |
| North Carolina | 50,956 | 0.99× |
| Virginia | 45,797 | 1.1× |
| Ohio | 45,683 | 0.87× |
| Massachusetts | 42,482 | 1.26× |
| Michigan | 38,382 | 0.86× |
| New Jersey | 36,016 | 0.83× |
| Kentucky | 34,355 | 1.6× |
| Tennessee | 30,003 | 0.88× |
| Indiana | 28,838 | 0.92× |
| Maryland | 26,951 | 0.92× |
| Colorado | 26,935 | 1× |
| Minnesota | 25,374 | 1.04× |
| Oregon | 24,375 | 1.24× |
| Missouri | 24,022 | 0.87× |
| Wisconsin | 23,808 | 0.93× |
| South Carolina | 22,127 | 0.86× |
| Arizona | 21,331 | 0.61× |
| Louisiana | 19,294 | 0.88× |
| Alabama | 19,167 | 0.8× |
| Connecticut | 16,858 | 0.98× |
| Iowa | 15,313 | 1.09× |
| Oklahoma | 13,361 | 0.7× |
| Utah | 12,528 | 0.82× |
| Arkansas | 11,826 | 0.84× |
| Kansas | 11,819 | 0.88× |
| Mississippi | 9,483 | 0.67× |
| Nebraska | 9,150 | 1.07× |
| Nevada | 8,591 | 0.52× |
| Washington, District of Columbia | 7,900 | 1.54× |
| West Virginia | 7,728 | 0.97× |
| Idaho | 7,507 | 0.88× |
| New Hampshire | 7,318 | 1.09× |
| Montana | 6,635 | 1.4× |
| Maine | 6,105 | 1× |
| Hawaii | 5,755 | 0.78× |
| New Mexico | 4,753 | 0.55× |
| Rhode Island | 4,552 | 0.84× |
| South Dakota | 3,619 | 0.92× |
| Delaware | 3,575 | 0.76× |
| North Dakota | 3,524 | 1× |
| Alaska | 3,055 | 0.84× |
| Vermont | 2,945 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 3.25× | Cars & Mobility |
| Historic site | 5.36× | Arts & Culture |
| JDSU | 3.43× | Business & Career |
| Product design | 2.01× | Business & Career |
| Home equity | 1.8× | Home & Garden |
| Vocal harmony | 4.06× | Music & Radio |
| Mathcore | 6.5× | Music & Radio |
| Staycation | 2.58× | Home & Garden |
| Fairy godmother | 5.51× | Literature |
| Kingdom of Judah | 5.19× | Politics & Society |
| Jesse Plemons | 2.35× | Movies & TV |
| Nebraska Cornhuskers football | 2.32× | Sports |
| Hypothec | 7.72× | Business & Career |
| UK garage | 3.35× | Music & Radio |
| edureka | 22.17× | Business & Career |
| Jaws | 3.29× | Movies & TV |
| Certified diabetes educator | 7.93× | Business & Career |
| Graham Greene (actor) | 3.64× | |
| Governor of Michigan | 4.35× | Politics & Society |
| Ken Griffey Jr. | 4.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.81 |
| Design Affinity | PREMIUM | 1.71 |
| Luxury Orientation | PREMIUM | 1.54 |
| Family Orientation | CONSERVATISM | 1.44 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.1% |
| United Kingdom | 10.8% |
| Germany | 8.4% |
See Brooks Running audiences in other countries
More Sportswear audiences in United States
- Nike (37,900,742)
- Adidas (29,858,646)
- New Balance (26,908,863)
- Fabletics (20,870,318)
- Foot Locker (17,447,659)
Frequently asked questions
How many fans does Brooks Running have in United States?
Brooks Running has an estimated audience of 1,708,937 people in United States, concentrated in Washington and California.
What is the gender split and age of Brooks Running fans?
56.5% of Brooks Running fans are female, 43.5% are male, with an average age of 37.0 years.
Which brands do Brooks Running fans like most?
Brooks Running fans show strongest brand affinity for Natural rubber (3.25×), Historic site (5.36×), and JDSU (3.43×) over the country average.
Where do Brooks Running fans live in United States?
Brooks Running fans in United States are most concentrated in Washington (reach 138,723), California (reach 133,132), and Texas (reach 112,966). These three regions account for the largest share of the active audience.
What other brands do Brooks Running fans also like?
Beyond Brooks Running itself, the audience over-indexes on Historic site (5.36×), JDSU (3.43×), Product design (2.01×), and Home equity (1.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brooks Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.