Rascasse Audience Intelligence

Brooks Running Target Market in United States

A data profile of the people who buy, follow and care about Brooks Running in United States — modelled from more than twelve digital signal sources. Brooks Running has an estimated audience of 1,713,279 people in United States.

#21among Sportswear in United States#1653among Brand in United States#707in Fashion & Accessoires

The average Brooks Running fan in United States is 37.0 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, New York.

Top brand affinities include Saucony, Hoka One One, ASICS, with strongest over-indexing on Saucony (12.24× the country average).

Demographically, the Brooks Running audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brooks Running fan in United States is more female, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Saucony.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooks Running profile in United States.

Audience size
1.7M
in United States
Gender
56.5%♀
43.5% male
Age
37.0
average years
Country rank
#16063
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brooks Running

56.5% are female, 43.5% are male, average age 37.0.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Brooks Running audience in United States
MetricValue
Female56.5%
Male43.5%
Average age37.0
Estimated audience size1,713,279
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Brooks Running audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

62.1%

of the worldwide Brooks Running audience comes from United States.

Worldwide audience distribution share by country for Brooks Running
CountryShare
United States62.1%
United Kingdom10.8%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooks Running audience in United States is strongest.

Fig. 05

Top regions by affinity

Brooks Running customers by region in United States
#RegionReachAffinity×
01Washington~100K3.89×
02Kentucky~40K1.91×
03Washington, District of Columbia~9K1.66×
04Massachusetts~50K1.48×
05Oregon~30K1.39×
06Illinois~80K1.36×
07New Hampshire~9K1.32×
08Virginia~50K1.18×
09Montana~5K1.14×
10New York~100K1.12×
11West Virginia~8K1.04×
12Iowa~10K1.03×
13Nebraska~9K1.03×
14Georgia~50K0.98×
15Connecticut~20K0.98×
16Vermont~3K0.98×
17Maryland~30K0.97×
18Maine~6K0.97×
19North Dakota~3K0.97×
20Alaska~3K0.96×
21North Carolina~50K0.94×
22Indiana~30K0.94×
23South Dakota~4K0.94×
24Colorado~20K0.93×
25New Jersey~40K0.92×
26Delaware~4K0.92×
27Idaho~8K0.91×
28Rhode Island~5K0.91×
29Minnesota~20K0.90×
30Pennsylvania~50K0.89×
31Hawaii~7K0.89×
32South Carolina~20K0.88×
33Ohio~50K0.86×
34Wisconsin~20K0.85×
35Arkansas~10K0.85×
36Kansas~10K0.85×
37Tennessee~30K0.83×
38Alabama~20K0.83×
39Mississippi~10K0.83×
40Louisiana~20K0.82×
41Michigan~40K0.80×
42Utah~10K0.79×
43Missouri~20K0.78×
44New Mexico~7K0.78×
45Oklahoma~10K0.77×
46Florida~90K0.74×
47Nevada~10K0.69×
48California~100K0.67×
49Texas~100K0.67×
50Arizona~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Brooks Running, United States
0.64×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooks Running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooks Running audience
#·InterestCategoryAffinity×
01Hoka One OneFashion & Accessoires14.69×
02SauconySports12.24×
03BiohackingTechnology & Electronics9.40×
04Changing HabitsHealth9.09×
05Charles LeclercSports8.61×
06Chicago MarathonSports7.18×
07ASICSFashion & Accessoires5.86×
08Family carCars & Mobility5.42×
09High-net-worth individualBusiness & Career4.52×
10Air JordanFashion & Accessoires4.05×
11New BalanceFashion & Accessoires3.84×
12MetaphysicsBusiness & Career2.63×
13Drop shippingShopping2.61×
14Buffalo BillsSports2.46×
15Bass guitarMusic & Radio2.18×
16Take-outFood & Beverages2.03×
17Planet FitnessSports1.84×
18Trader Joe'sShopping1.64×
19Physical fitnessSports1.51×
20Macy'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooks Running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooks Running audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Family OrientationCONSERVATISM1.87×
Risk AppetiteTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooks Running audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Need for SecurityCONSERVATISM0.79×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brooks Running's target market in United States?

Brooks Running's target market in United States covers an estimated 1,713,279 people, concentrated in Washington and California.

02

What is the gender split and age of Brooks Running customers?

56.5% of the Brooks Running audience are female, 43.5% are male, with an average age of 37.0 years.

03

Which brands do Brooks Running fans like most?

Brooks Running fans show strongest brand affinity for Saucony (12.24×), Hoka One One (14.69×), and ASICS (5.86×) over the country average.

04

Where do Brooks Running fans live in United States?

Brooks Running fans in United States are most concentrated in Washington (reach ~100K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Brooks Running fans also like?

Beyond Brooks Running itself, the audience over-indexes on Hoka One One (14.69×), ASICS (5.86×), New Balance (3.84×), and Biohacking (9.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Brooks Running audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooks Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →