Rascasse Audience Intelligence

Brooks Running Target Market in Germany

A data profile of the people who buy, follow and care about Brooks Running in Germany — modelled from more than twelve digital signal sources. Brooks Running has an estimated audience of 232,429 people in Germany.

#24among Sportswear in Germany#2605among Brand in Germany#917in Fashion & Accessoires

The average Brooks Running fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bob Odenkirk, Chicago Marathon, Vincent D'Onofrio, with strongest over-indexing on Bob Odenkirk (115.81× the country average).

Demographically, the Brooks Running audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Urban Lifestyle, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brooks Running fan in Germany is balanced, around 35.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bob Odenkirk.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooks Running profile in Germany.

Audience size
232K
in Germany
Gender
47.5%♀
52.5% male
Age
35.8
average years
Country rank
#20643
Brand in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brooks Running

47.5% are female, 52.5% are male, average age 35.8.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Brooks Running audience in Germany
MetricValue
Female47.5%
Male52.5%
Average age35.8
Estimated audience size232,429
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Brooks Running audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3924%
40-4924%
50+6%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Brooks Running audience comes from Germany.

Worldwide audience distribution share by country for Brooks Running
CountryShare
United States62.1%
United Kingdom10.8%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooks Running audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brooks Running customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.32×
02Berlin~10K1.32×
03Bayern~50K1.27×
04Hamburg~7K1.27×
05Baden-Württemberg~40K1.24×
06Hessen~20K1.24×
07Rheinland-Pfalz~10K1.07×
08Saarland~3K1.00×
09Bremen~2K0.99×
10Niedersachsen~20K0.97×
11Schleswig-Holstein~8K0.96×
12Brandenburg~6K0.87×
13Thüringen~5K0.87×
14Mecklenburg-Vorpommern~4K0.87×
15Sachsen-Anhalt~5K0.86×
16Sachsen~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Brooks Running, Germany
0.78×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooks Running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooks Running audience
#·InterestCategoryAffinity×
01Bob OdenkirkMovies & TV115.81×
02Chicago MarathonSports29.48×
03DiadoraFashion & Accessoires20.76×
04Vincent D'OnofrioMovies & TV20.00×
05Steven YeunMovies & TV20.00×
06JetBrainsTechnology & Electronics20.00×
07Knee padHealth18.48×
08BH CosmeticsBeauty & Wellness16.18×
09EnyaMusic & Radio15.00×
10Stadt-Parfümerie PieperShopping14.79×
11Indoor cyclingSports12.84×
12SauconySports12.46×
13stravaSports11.83×
14Ben StillerMovies & TV8.64×
15Cross country runningSports6.62×
16Family carCars & Mobility3.43×
17EssoCars & Mobility3.08×
18Chihuahua (dog)Pets & Animals2.70×
19SparkasseBusiness & Career2.37×
20AutoScout24Cars & Mobility1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooks Running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooks Running audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.44×
Sports ActivityPOWER1.33×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooks Running audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
ExtroversionTHRILL0.73×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brooks Running's target market in Germany?

Brooks Running's target market in Germany covers an estimated 232,429 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brooks Running customers?

47.5% of the Brooks Running audience are female, 52.5% are male, with an average age of 35.8 years.

03

Which brands do Brooks Running fans like most?

Brooks Running fans show strongest brand affinity for Bob Odenkirk (115.81×), Chicago Marathon (29.48×), and Vincent D'Onofrio (20×) over the country average.

04

Where do Brooks Running fans live in Germany?

Brooks Running fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Brooks Running fans also like?

Beyond Brooks Running itself, the audience over-indexes on Chicago Marathon (29.48×), Vincent D'Onofrio (20×), Indoor cycling (12.84×), and Stadt-Parfümerie Pieper (14.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in Germany

See Brooks Running audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brooks Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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