Brooks Running Audience in Germany
Brooks Running has an estimated audience of 230,821 people in Germany. 47.5% are female, 52.5% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bob Odenkirk, Chicago Marathon, Indoor cycling, Vincent D'Onofrio, Diadora.
The average Brooks Running fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bob Odenkirk, Chicago Marathon, Indoor cycling, with strongest over-indexing on Bob Odenkirk (61.2× the country average). Demographically, the Brooks Running audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Brooks Running fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 35.8 |
| Estimated audience size | 230,821 |
Audience persona
The typical Brooks Running fan in Germany is balanced, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for Bob Odenkirk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,050 | 1.31× |
| Bayern | 47,034 | 1.27× |
| Baden-Württemberg | 40,516 | 1.29× |
| Hessen | 23,873 | 1.36× |
| Niedersachsen | 23,010 | 1.03× |
| Berlin | 15,309 | 1.48× |
| Rheinland-Pfalz | 13,053 | 1.13× |
| Schleswig-Holstein | 7,899 | 0.95× |
| Hamburg | 7,517 | 1.44× |
| Sachsen | 6,543 | 0.58× |
| Brandenburg | 4,673 | 0.65× |
| Thüringen | 3,207 | 0.55× |
| Sachsen-Anhalt | 2,966 | 0.5× |
| Saarland | 2,853 | 1.01× |
| Mecklenburg-Vorpommern | 2,217 | 0.5× |
| Bremen | 1,909 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bob Odenkirk | 61.2× | Movies & TV |
| Chicago Marathon | 32.15× | Sports |
| Indoor cycling | 18.37× | Sports |
| Vincent D'Onofrio | 20× | Movies & TV |
| Diadora | 27.94× | Fashion & Accessoires |
| Belkin | 29.83× | Technology & Electronics |
| OtterBox | 21.42× | Technology & Electronics |
| Drop shipping | 3.24× | Shopping |
| Vegetable Gardening | 6.42× | Food & Beverages |
| Art Collecting | 8.17× | Arts & Culture |
| Redbubble | 17.21× | Literature |
| IHF World Men's Handball Championship | 3.38× | Sports |
| Knee pad | 22.55× | Health |
| Ryanair | 2.31× | Travel & Leisure |
| Steven Yeun | 20× | Movies & TV |
| Slip-on shoe | 8.42× | Fashion & Accessoires |
| Family car | 3.73× | Cars & Mobility |
| strava | 9.24× | Sports |
| Enya | 12.44× | Music & Radio |
| Saucony | 11.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.65 |
| Individualism | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.27 |
| Sustainability | BALANCE | 1.24 |
| Urban Lifestyle | OPEN | 1.24 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.1% |
| United Kingdom | 10.8% |
| Germany | 8.4% |
See Brooks Running audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,591,787)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Brooks Running have in Germany?
Brooks Running has an estimated audience of 230,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brooks Running fans?
47.5% of Brooks Running fans are female, 52.5% are male, with an average age of 35.8 years.
Which brands do Brooks Running fans like most?
Brooks Running fans show strongest brand affinity for Bob Odenkirk (61.2×), Chicago Marathon (32.15×), and Indoor cycling (18.37×) over the country average.
Where do Brooks Running fans live in Germany?
Brooks Running fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,050), Bayern (reach 47,034), and Baden-Württemberg (reach 40,516). These three regions account for the largest share of the active audience.
What other brands do Brooks Running fans also like?
Beyond Brooks Running itself, the audience over-indexes on Chicago Marathon (32.15×), Indoor cycling (18.37×), Vincent D'Onofrio (20×), and Diadora (27.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brooks Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.