Special Offers Audience in Germany
Special Offers has an estimated audience of 332,741 people in Germany. 55.3% are female, 44.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cutting board, Discount card, Sex and the City, Purchase discount, Love & Sex.
The average Special Offers fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cutting board, Discount card, Sex and the City, with strongest over-indexing on Cutting board (57.73× the country average). Demographically, the Special Offers audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Special Offers fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 36.5 |
| Estimated audience size | 332,741 |
Audience persona
The typical Special Offers fan in Germany is more female, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Cutting board.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,780 | 1.05× |
| Bayern | 61,328 | 1.15× |
| Baden-Württemberg | 50,629 | 1.12× |
| Niedersachsen | 33,000 | 1.02× |
| Hessen | 24,460 | 0.96× |
| Berlin | 17,196 | 1.16× |
| Sachsen | 17,126 | 1.05× |
| Rheinland-Pfalz | 16,870 | 1.01× |
| Schleswig-Holstein | 11,869 | 0.99× |
| Brandenburg | 10,701 | 1.04× |
| Thüringen | 8,646 | 1.02× |
| Sachsen-Anhalt | 7,767 | 0.9× |
| Hamburg | 6,905 | 0.92× |
| Mecklenburg-Vorpommern | 5,539 | 0.87× |
| Saarland | 3,487 | 0.85× |
| Bremen | 2,522 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cutting board | 57.73× | Home & Garden |
| Discount card | 43.77× | Shopping |
| Sex and the City | 12.34× | Movies & TV |
| Purchase discount | 16.67× | Shopping |
| Love & Sex | 11.25× | Kids & Family |
| Jet ski | 24.79× | Sports |
| Property finder | 5.04× | Home & Garden |
| Pandora | 6.63× | Fashion & Accessoires |
| Qatar | 8.83× | Travel & Leisure |
| Business class | 5.45× | Travel & Leisure |
| Pillow | 5.22× | Home & Garden |
| Batman | 2.85× | Movies & TV |
| Walmart | 7.02× | Shopping |
| Harry Potter | 1.73× | Movies & TV |
| Cast-iron cookware | 16.12× | Home & Garden |
| Islamic banking | 12.1× | Business & Career |
| Employment agency | 4.01× | Business & Career |
| Trabzonspor | 5.51× | Sports |
| Airbnb | 2.27× | Travel & Leisure |
| Do it yourself (DIY) | 2.07× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 10.23 |
| Community Orientation | OPEN | 2.94 |
| Luxury Orientation | PREMIUM | 2.77 |
| Quality Awareness | PREMIUM | 2.71 |
| Travelling | THRILL | 2.5 |
| LGBTQ+ Identity | OPEN | 2.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| Saudi Arabia | 10.3% |
| Brazil | 8.4% |
See Special Offers audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Special Offers have in Germany?
Special Offers has an estimated audience of 332,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Special Offers fans?
55.3% of Special Offers fans are female, 44.7% are male, with an average age of 36.5 years.
Which brands do Special Offers fans like most?
Special Offers fans show strongest brand affinity for Cutting board (57.73×), Discount card (43.77×), and Sex and the City (12.34×) over the country average.
Where do Special Offers fans live in Germany?
Special Offers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,780), Bayern (reach 61,328), and Baden-Württemberg (reach 50,629). These three regions account for the largest share of the active audience.
What other brands do Special Offers fans also like?
Beyond Special Offers itself, the audience over-indexes on Discount card (43.77×), Sex and the City (12.34×), Purchase discount (16.67×), and Love & Sex (11.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Special Offers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.