Rascasse Audience Intelligence

Special Offers Audience in Germany

A data profile of the people who buy, follow and care about Special Offers in Germany — modelled from more than twelve digital signal sources. Special Offers has an estimated audience of 332,741 people in Germany.

#5834among Topic in Germany#384in Shopping

The average Special Offers fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jet ski, Cutting board, Discount card, with strongest over-indexing on Jet ski (40.54× the country average).

Demographically, the Special Offers audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Special Offers fan in Germany is more female, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Jet ski.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Special Offers profile in Germany.

Audience size
333K
in Germany
Gender
55.3%♀
44.7% male
Age
36.5
average years
Country rank
#16097
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Special Offers fans

55.3% are female, 44.7% are male, average age 36.5.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Special Offers audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age36.5
Estimated audience size332,741
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Special Offers audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3924%
40-4919%
50+13%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Special Offers audience comes from Germany.

Worldwide audience distribution share by country for Special Offers
CountryShare
United States31.7%
Saudi Arabia10.3%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Special Offers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Special Offers fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.12×
02Bayern~60K1.08×
03Brandenburg~10K1.07×
04Baden-Württemberg~50K1.05×
05Thüringen~9K1.05×
06Bremen~3K1.04×
07Sachsen~20K1.03×
08Saarland~4K1.01×
09Nordrhein-Westfalen~70K1.00×
10Rheinland-Pfalz~20K1.00×
11Niedersachsen~30K0.99×
12Sachsen-Anhalt~8K0.98×
13Schleswig-Holstein~10K0.97×
14Mecklenburg-Vorpommern~6K0.95×
15Hessen~20K0.94×
16Hamburg~7K0.91×
Fig. 06

Affinity by region

Affinity by region — Special Offers, Germany
0.91×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Special Offers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Special Offers audience
#·InterestCategoryAffinity×
01Jet skiSports40.54×
02Discount cardShopping30.04×
03Cutting boardHome & Garden28.87×
04PandoraFashion & Accessoires13.58×
05Purchase discountShopping10.99×
06Islamic bankingBusiness & Career10.04×
07QatarTravel & Leisure9.89×
08Art BaselArts & Culture9.86×
09CairoTravel & Leisure9.79×
10Love & SexKids & Family9.70×
11Sex and the CityMovies & TV6.00×
12Business classTravel & Leisure5.13×
13Red wineFood & Beverages4.99×
14WalmartShopping4.76×
15PillowHome & Garden4.46×
16KitchenHome & Garden3.65×
17Employment agencyBusiness & Career3.57×
18ZaraShopping3.20×
19C&AShopping2.37×
20TikTokInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Special Offers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Special Offers audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM6.76×
Quality AwarenessPREMIUM2.77×
Community OrientationOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Special Offers audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
SpiritualityBALANCE0.78×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Special Offers have in Germany?

Special Offers has an estimated audience of 332,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Special Offers fans?

55.3% of Special Offers fans are female, 44.7% are male, with an average age of 36.5 years.

03

Which brands do Special Offers fans like most?

Special Offers fans show strongest brand affinity for Jet ski (40.54×), Cutting board (28.87×), and Discount card (30.04×) over the country average.

04

Where do Special Offers fans live in Germany?

Special Offers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Special Offers fans also like?

Beyond Special Offers itself, the audience over-indexes on Cutting board (28.87×), Discount card (30.04×), Pandora (13.58×), and Love & Sex (9.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Special Offers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Special Offers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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