Bed base Audience in Germany
Bed base has an estimated audience of 449,624 people in Germany. 69.5% are female, 30.5% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Box-spring, Kitchenware, Mytheresa.com, Melanie Lynskey, Amanda Seyfried.
The average Bed base fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Box-spring, Kitchenware, Mytheresa.com, with strongest over-indexing on Box-spring (34.17× the country average). Demographically, the Bed base audience skews more female with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bed base fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 40.1 |
| Estimated audience size | 449,624 |
Audience persona
The typical Bed base fan in Germany is more female, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for Box-spring.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,747 | 1.17× |
| Bayern | 88,886 | 1.23× |
| Baden-Württemberg | 79,745 | 1.3× |
| Niedersachsen | 45,408 | 1.04× |
| Hessen | 38,344 | 1.12× |
| Berlin | 24,421 | 1.21× |
| Rheinland-Pfalz | 23,525 | 1.04× |
| Schleswig-Holstein | 15,975 | 0.99× |
| Sachsen | 12,009 | 0.54× |
| Hamburg | 11,667 | 1.15× |
| Brandenburg | 11,547 | 0.83× |
| Thüringen | 9,520 | 0.83× |
| Sachsen-Anhalt | 9,092 | 0.78× |
| Mecklenburg-Vorpommern | 6,497 | 0.76× |
| Saarland | 4,930 | 0.89× |
| Bremen | 4,285 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Box-spring | 34.17× | Home & Garden |
| Kitchenware | 6.49× | Home & Garden |
| Mytheresa.com | 13.63× | Shopping |
| Melanie Lynskey | 15.93× | Movies & TV |
| Amanda Seyfried | 12.13× | Movies & TV |
| IKEA | 3.03× | Home & Garden |
| Orthopedic mattress | 37.04× | Health |
| Alicia Silverstone | 14.99× | Movies & TV |
| Modern furniture | 6.67× | Home & Garden |
| Tagesschau | 2.22× | Movies & TV |
| TK Maxx | 2.86× | Shopping |
| Hermès | 2.96× | Fashion & Accessoires |
| Netto Marken-Discount | 2.33× | Shopping |
| Terraced house | 4.48× | Home & Garden |
| Renovation | 2.99× | Home & Garden |
| Discounts and allowances | 3.25× | Shopping |
| Pets | 1.75× | Pets & Animals |
| Bed sheet | 6.71× | Home & Garden |
| Mattress | 4.78× | Home & Garden |
| Scooby-Doo | 4.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.48 |
| Design Affinity | PREMIUM | 2.35 |
| Quality Awareness | PREMIUM | 1.79 |
| Pet Ownership | JOY | 1.73 |
| Creativity | OPEN | 1.6 |
| Price Sensitivity | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| South Korea | 8.2% |
| Argentina | 8.2% |
| United States | 7.4% |
See Bed base audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bed base have in Germany?
Bed base has an estimated audience of 449,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bed base fans?
69.5% of Bed base fans are female, 30.5% are male, with an average age of 40.1 years.
Which brands do Bed base fans like most?
Bed base fans show strongest brand affinity for Box-spring (34.17×), Kitchenware (6.49×), and Mytheresa.com (13.63×) over the country average.
Where do Bed base fans live in Germany?
Bed base fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,747), Bayern (reach 88,886), and Baden-Württemberg (reach 79,745). These three regions account for the largest share of the active audience.
What other brands do Bed base fans also like?
Beyond Bed base itself, the audience over-indexes on Kitchenware (6.49×), Mytheresa.com (13.63×), Melanie Lynskey (15.93×), and Amanda Seyfried (12.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bed base. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.