Rascasse Audience Intelligence

Bed base Audience in Germany

A data profile of the people who buy, follow and care about Bed base in Germany — modelled from more than twelve digital signal sources. Bed base has an estimated audience of 449,624 people in Germany.

#4934among Topic in Germany#690in Home & Garden

The average Bed base fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Orthopedic mattress, Mattress, Box-spring, with strongest over-indexing on Orthopedic mattress (92.46× the country average).

Demographically, the Bed base audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bed base fan in Germany is more female, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Orthopedic mattress.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed base profile in Germany.

Audience size
450K
in Germany
Gender
69.5%♀
30.5% male
Age
40.1
average years
Country rank
#12763
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bed base fans

69.5% are female, 30.5% are male, average age 40.1.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Bed base audience in Germany
MetricValue
Female69.5%
Male30.5%
Average age40.1
Estimated audience size449,624
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Bed base audience in Germany
Age bracketShare%
16-1913%
20-2922%
30-3924%
40-4925%
50+17%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Bed base audience comes from Germany.

Worldwide audience distribution share by country for Bed base
CountryShare
South Korea8.2%
Argentina8.2%
United States7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed base audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bed base fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.26×
02Bayern~80K1.17×
03Berlin~20K1.17×
04Hamburg~10K1.15×
05Nordrhein-Westfalen~100K1.13×
06Bremen~4K1.12×
07Hessen~40K1.08×
08Niedersachsen~40K1.03×
09Rheinland-Pfalz~20K1.02×
10Schleswig-Holstein~20K0.99×
11Saarland~5K0.94×
12Thüringen~10K0.87×
13Brandenburg~10K0.85×
14Sachsen-Anhalt~10K0.82×
15Mecklenburg-Vorpommern~7K0.80×
16Sachsen~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Bed base, Germany
0.71×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed base audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed base audience
#·InterestCategoryAffinity×
01Orthopedic mattressHealth92.46×
02Box-springHome & Garden34.30×
03Mytheresa.comShopping20.00×
04Bett1Home & Garden16.33×
05MattressHome & Garden16.15×
06Melanie LynskeyMovies & TV12.25×
07Alicia SilverstoneMovies & TV11.37×
08Möbel HöffnerHome & Garden7.24×
09Social shoppingShopping6.18×
10Otto WaalkesMovies & TV5.92×
11KitchenwareHome & Garden5.78×
12Starter homeHome & Garden5.18×
13KitchenHome & Garden4.50×
14Terraced houseHome & Garden3.95×
15ZaraShopping3.86×
16Home AppliancesHome & Garden2.73×
17TK MaxxShopping2.66×
18IKEAHome & Garden2.42×
19Netto Marken-DiscountShopping2.17×
20TagesschauMovies & TV1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed base audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bed base audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.38×
Design AffinityPREMIUM1.88×
DIY MentalityTHRILL1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bed base audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Social Media UsageJOY0.90×
SpiritualityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bed base have in Germany?

Bed base has an estimated audience of 449,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bed base fans?

69.5% of Bed base fans are female, 30.5% are male, with an average age of 40.1 years.

03

Which brands do Bed base fans like most?

Bed base fans show strongest brand affinity for Orthopedic mattress (92.46×), Mattress (16.15×), and Box-spring (34.3×) over the country average.

04

Where do Bed base fans live in Germany?

Bed base fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bed base fans also like?

Beyond Bed base itself, the audience over-indexes on Mattress (16.15×), Box-spring (34.3×), Mytheresa.com (20×), and Bett1 (16.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bed base audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bed base. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →