Doctor Sleep (novel) Audience in United States

Doctor Sleep (novel) logo

Doctor Sleep (novel) has an estimated audience of 1,631,334 people in United States. 56.9% are female, 43.1% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google News, Orthopedic mattress, AccuWeather, StubHub.

The average Doctor Sleep (novel) fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google News, Orthopedic mattress, with strongest over-indexing on Finnair (675× the country average). Demographically, the Doctor Sleep (novel) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Doctor Sleep (novel) fans

Demographic split for Doctor Sleep (novel) audience in United States
MetricValue
Female56.9%
Male43.1%
Average age38.0
Estimated audience size1,631,334

Audience persona

The typical Doctor Sleep (novel) fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Doctor Sleep (novel) in United States
RegionReachAffinity
California188,8871.05×
Texas146,7041.05×
Florida95,9990.87×
New York83,0630.91×
Pennsylvania57,1071.04×
Illinois55,3171.02×
Ohio50,9211.01×
North Carolina47,5880.97×
Georgia45,4460.9×
Michigan43,6711.02×
Washington39,4471.21×
Virginia38,5750.97×
Arizona37,2831.12×
New Jersey34,1590.82×
Tennessee34,1511.04×
Colorado32,4421.26×
Indiana31,1321.04×
Massachusetts29,7850.93×
Missouri28,5241.08×
Maryland24,7410.88×
Wisconsin24,4401×
Oregon23,6461.26×
Minnesota23,2130.99×
Kentucky22,1451.08×
South Carolina21,1710.86×
Alabama20,5360.9×
Oklahoma19,7971.09×
Louisiana19,6080.93×
Utah17,7951.22×
Nevada16,3111.03×
Connecticut14,8820.91×
Arkansas13,3440.99×
Iowa13,0840.97×
Kansas12,9761.01×
Mississippi11,0700.82×
New Mexico9,2421.13×
Idaho8,7751.07×
West Virginia7,9881.05×
Nebraska7,7360.95×
New Hampshire7,1311.11×
Maine6,6981.15×
Hawaii5,1640.74×
Montana4,8821.08×
Rhode Island4,6000.89×
Alaska3,8591.11×
Washington, District of Columbia3,8100.78×
Delaware3,5750.79×
South Dakota3,4350.91×
North Dakota3,1310.93×
Vermont2,8651×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doctor Sleep (novel) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.42×News
Orthopedic mattress107.48×Health
AccuWeather16.31×Home & Garden
StubHub16.02×Travel & Leisure
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Flickr12.75×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
Michelle Pfeiffer13.36×Movies & TV
Telegram14.84×Internet & Social Media
Liam Neeson11.43×Movies & TV
Choice Hotels18.49×Travel & Leisure
Aruba19.38×Travel & Leisure
Rebecca Ferguson17×Movies & TV
GoDaddy14.53×Technology & Electronics
La La Land (film)13.76×Movies & TV
Matt Damon12.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doctor Sleep (novel) audience
TraitClusterScore
PatriotismCONSERVATISM1.83
LGBTQ+ IdentityOPEN1.57
Risk AppetiteTHRILL1.48
ExtroversionTHRILL1.45
Urban LifestyleOPEN1.4
MindfulnessBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Doctor Sleep (novel)
CountryShare
United States48.2%
United Kingdom7.8%
Canada5.3%

See Doctor Sleep (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Doctor Sleep (novel) have in United States?

Doctor Sleep (novel) has an estimated audience of 1,631,334 people in United States, concentrated in California and Texas.

What is the gender split and age of Doctor Sleep (novel) fans?

56.9% of Doctor Sleep (novel) fans are female, 43.1% are male, with an average age of 38.0 years.

Which brands do Doctor Sleep (novel) fans like most?

Doctor Sleep (novel) fans show strongest brand affinity for Finnair (675×), Google News (19.42×), and Orthopedic mattress (107.48×) over the country average.

Where do Doctor Sleep (novel) fans live in United States?

Doctor Sleep (novel) fans in United States are most concentrated in California (reach 188,887), Texas (reach 146,704), and Florida (reach 95,999). These three regions account for the largest share of the active audience.

What other brands do Doctor Sleep (novel) fans also like?

Beyond Doctor Sleep (novel) itself, the audience over-indexes on Google News (19.42×), Orthopedic mattress (107.48×), AccuWeather (16.31×), and StubHub (16.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doctor Sleep (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.