A data profile of the people who buy, follow and care about Doctor Sleep (novel) in United States — modelled from more than twelve digital signal sources. Doctor Sleep (novel) has an estimated audience of 1,585,538 people in United States.
The average Doctor Sleep (novel) fan in United States is 38.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Orthopedic mattress, Stranger Things, malwarebytes, with strongest over-indexing on Orthopedic mattress (74.24× the country average).
Demographically, the Doctor Sleep (novel) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Doctor Sleep (novel) fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Orthopedic mattress.
The key figures that characterise the Doctor Sleep (novel) profile in United States.
56.9% are female, 43.1% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 38.0 |
| Estimated audience size | 1,585,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 15% |
of the worldwide Doctor Sleep (novel) audience comes from United States.
| Country | Share |
|---|---|
| United States | 45.0% |
| United Kingdom | 8.2% |
| Canada | 5.1% |
Where the Doctor Sleep (novel) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.20× | |
| 02 | Colorado | ~30K | 1.16× | |
| 03 | Washington | ~40K | 1.15× | |
| 04 | New Mexico | ~9K | 1.14× | |
| 05 | Alaska | ~4K | 1.14× | |
| 06 | Missouri | ~30K | 1.11× | |
| 07 | Oklahoma | ~20K | 1.11× | |
| 08 | Utah | ~20K | 1.11× | |
| 09 | Maine | ~6K | 1.10× | |
| 10 | Kentucky | ~20K | 1.09× | |
| 11 | Arizona | ~40K | 1.08× | |
| 12 | Nevada | ~20K | 1.07× | |
| 13 | New Hampshire | ~7K | 1.07× | |
| 14 | Indiana | ~30K | 1.05× | |
| 15 | West Virginia | ~8K | 1.05× | |
| 16 | Pennsylvania | ~60K | 1.04× | |
| 17 | Montana | ~5K | 1.04× | |
| 18 | Texas | ~100K | 1.03× | |
| 19 | Tennessee | ~30K | 1.03× | |
| 20 | Arkansas | ~10K | 1.03× | |
| 21 | Idaho | ~8K | 1.03× | |
| 22 | Ohio | ~50K | 1.02× | |
| 23 | California | ~200K | 1.01× | |
| 24 | Illinois | ~50K | 1.01× | |
| 25 | Michigan | ~40K | 1.00× | |
| 26 | Iowa | ~10K | 1.00× | |
| 27 | North Dakota | ~3K | 0.99× | |
| 28 | Vermont | ~3K | 0.99× | |
| 29 | Georgia | ~50K | 0.98× | |
| 30 | North Carolina | ~50K | 0.98× | |
| 31 | Wisconsin | ~20K | 0.98× | |
| 32 | Louisiana | ~20K | 0.98× | |
| 33 | Kansas | ~10K | 0.98× | |
| 34 | Virginia | ~40K | 0.95× | |
| 35 | Minnesota | ~20K | 0.95× | |
| 36 | Alabama | ~20K | 0.95× | |
| 37 | Nebraska | ~8K | 0.95× | |
| 38 | South Dakota | ~4K | 0.95× | |
| 39 | Maryland | ~30K | 0.94× | |
| 40 | Rhode Island | ~5K | 0.94× | |
| 41 | Delaware | ~4K | 0.94× | |
| 42 | Mississippi | ~10K | 0.93× | |
| 43 | Connecticut | ~20K | 0.92× | |
| 44 | Massachusetts | ~30K | 0.91× | |
| 45 | New York | ~80K | 0.90× | |
| 46 | South Carolina | ~20K | 0.90× | |
| 47 | Florida | ~100K | 0.87× | |
| 48 | New Jersey | ~40K | 0.85× | |
| 49 | Hawaii | ~6K | 0.79× | |
| 50 | Washington, District of Columbia | ~4K | 0.78× |
The strongest cross-interests of the Doctor Sleep (novel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orthopedic mattress | Health | 74.24× | ||
| 02 | malwarebytes | Technology & Electronics | 20.00× | ||
| 03 | John Wick 2 | Movies & TV | 20.00× | ||
| 04 | Westworld (TV series) | Movies & TV | 13.45× | ||
| 05 | International education | Business & Career | 12.28× | ||
| 06 | Berlin Wall | Travel & Leisure | 10.21× | ||
| 07 | Jeremy Allen White | Movies & TV | 7.63× | ||
| 08 | Nick Offerman | Movies & TV | 7.56× | ||
| 09 | American Horror Story | Movies & TV | 6.10× | ||
| 10 | Stranger Things | Movies & TV | 4.87× | ||
| 11 | Twin Peaks | Movies & TV | 4.34× | ||
| 12 | John Cena | Sports | 3.57× | ||
| 13 | Psychological thriller | Literature | 3.44× | ||
| 14 | Chuck Norris | Movies & TV | 3.01× | ||
| 15 | Beetlejuice | Movies & TV | 2.17× | ||
| 16 | Subway | Food & Beverages | 1.92× | ||
| 17 | Internet & Social Media | 1.84× | |||
| 18 | Pizza Hut | Food & Beverages | 1.70× | ||
| 19 | Superman | Movies & TV | 1.65× | ||
| 20 | McDonald's | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.28× | |
| Urban Lifestyle | OPEN | 1.42× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.85× |
Doctor Sleep (novel) has an estimated audience of 1,585,538 people in United States, concentrated in California and Texas.
56.9% of Doctor Sleep (novel) fans are female, 43.1% are male, with an average age of 38.0 years.
Doctor Sleep (novel) fans show strongest brand affinity for Orthopedic mattress (74.24×), Stranger Things (4.87×), and malwarebytes (20×) over the country average.
Doctor Sleep (novel) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Doctor Sleep (novel) itself, the audience over-indexes on Stranger Things (4.87×), malwarebytes (20×), John Wick 2 (20×), and International education (12.28×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Doctor Sleep (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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