Rascasse Audience Intelligence

Bedroom Design Audience in United States

A data profile of the people who buy, follow and care about Bedroom Design in United States — modelled from more than twelve digital signal sources. Bedroom Design has an estimated audience of 618,200 people in United States.

#10522among Topic in United States#1367in Home & Garden

The average Bedroom Design fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Leroy Merlin, Danish design, Orthopedic mattress, with strongest over-indexing on Leroy Merlin (167.43× the country average).

Demographically, the Bedroom Design audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bedroom Design fan in United States is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bedroom Design profile in United States.

Audience size
618K
in United States
Gender
67.7%♀
32.3% male
Age
37.2
average years
Country rank
#32225
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bedroom Design fans

67.7% are female, 32.3% are male, average age 37.2.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Bedroom Design audience in United States
MetricValue
Female67.7%
Male32.3%
Average age37.2
Estimated audience size618,200
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Bedroom Design audience in United States
Age bracketShare%
16-1916%
20-2928%
30-3926%
40-4920%
50+11%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Bedroom Design audience comes from United States.

Worldwide audience distribution share by country for Bedroom Design
CountryShare
United States27.0%
Saudi Arabia23.7%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bedroom Design audience in United States is strongest.

Fig. 05

Top regions by affinity

Bedroom Design fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K1.20×
02New York~40K1.18×
03Massachusetts~10K1.14×
04Washington~10K1.13×
05Maryland~10K1.12×
06Louisiana~9K1.12×
07Georgia~20K1.11×
08Alabama~10K1.10×
09Mississippi~6K1.10×
10California~70K1.09×
11Virginia~20K1.09×
12Kentucky~8K1.08×
13Utah~6K1.08×
14Missouri~10K1.07×
15North Carolina~20K1.06×
16Connecticut~7K1.05×
17Arkansas~5K1.04×
18Idaho~3K1.04×
19Illinois~20K1.03×
20Tennessee~10K1.03×
21South Carolina~10K1.03×
22Hawaii~3K1.03×
23Minnesota~9K1.01×
24Pennsylvania~20K1.00×
25Indiana~10K1.00×
26Oklahoma~7K1.00×
27Nevada~6K1.00×
28Kansas~5K1.00×
29Nebraska~3K1.00×
30New Hampshire~2K1.00×
31Florida~40K0.99×
32Alaska~1K0.99×
33Texas~50K0.98×
34Michigan~20K0.98×
35North Dakota~1K0.98×
36Delaware~2K0.97×
37Ohio~20K0.96×
38Iowa~5K0.96×
39Maine~2K0.96×
40South Dakota~1K0.96×
41Arizona~10K0.95×
42Colorado~9K0.95×
43Rhode Island~2K0.95×
44Washington, District of Columbia~2K0.94×
45Montana~2K0.94×
46Vermont~1K0.94×
47West Virginia~3K0.93×
48Wisconsin~9K0.92×
49Oregon~7K0.92×
50New Mexico~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Bedroom Design, United States
0.84×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bedroom Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bedroom Design audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping167.43×
02Orthopedic mattressHealth60.14×
03The Dubai MallFashion & Accessoires46.15×
04Danish designHome & Garden31.36×
05Scandinavian designHome & Garden21.95×
06Cultural tourismTravel & Leisure20.00×
07Cutting boardHome & Garden17.87×
08Indiana Jones (franchise)Movies & TV12.03×
09Chat roomInternet & Social Media11.94×
10Max MaraFashion & Accessoires10.33×
11Pulp FictionMovies & TV8.71×
12Modern architectureArts & Culture7.99×
13Residential areaHome & Garden7.88×
14Kitchen knifeHome & Garden7.25×
15Unique GiftsShopping4.89×
16The SopranosMovies & TV4.70×
17Hair ExtensionsBeauty & Wellness4.13×
18Academic degreeBusiness & Career3.30×
19IKEAHome & Garden3.00×
20ApartmentBusiness & Career2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bedroom Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bedroom Design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM8.46×
IndulgenceJOY2.72×
Quality AwarenessPREMIUM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bedroom Design audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
Need for SecurityCONSERVATISM0.91×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bedroom Design have in United States?

Bedroom Design has an estimated audience of 618,200 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bedroom Design fans?

67.7% of Bedroom Design fans are female, 32.3% are male, with an average age of 37.2 years.

03

Which brands do Bedroom Design fans like most?

Bedroom Design fans show strongest brand affinity for Leroy Merlin (167.43×), Danish design (31.36×), and Orthopedic mattress (60.14×) over the country average.

04

Where do Bedroom Design fans live in United States?

Bedroom Design fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bedroom Design fans also like?

Beyond Bedroom Design itself, the audience over-indexes on Danish design (31.36×), Orthopedic mattress (60.14×), Cutting board (17.87×), and Scandinavian design (21.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bedroom Design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bedroom Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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