Mattress Factory Audience in United States

Mattress Factory logo

Mattress Factory has an estimated audience of 721,249 people in United States. 59.0% are female, 41.0% are male, average age 44.9. Top regions: Pennsylvania, Ohio, Georgia. Top brand affinities: Orthopedic mattress, Nightstand, Mattress Firm, Ottoman, Office Depot.

The average Mattress Factory fan in United States is 44.9 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, Georgia. Top brand affinities include Orthopedic mattress, Nightstand, Mattress Firm, with strongest over-indexing on Orthopedic mattress (125.4× the country average). Demographically, the Mattress Factory audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Charity

Demographics of Mattress Factory fans

Demographic split for Mattress Factory audience in United States
MetricValue
Female59.0%
Male41.0%
Average age44.9
Estimated audience size721,249

Audience persona

The typical Mattress Factory fan in United States is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Orthopedic mattress.

Top regions in United States

Top regions ranked by reach for Mattress Factory in United States
RegionReachAffinity
Pennsylvania401,84816.55×
Ohio71,4983.22×
Georgia24,1151.09×
Minnesota23,7832.3×
Florida23,5940.48×
North Carolina21,2020.98×
Nebraska20,5415.68×
Texas20,0160.32×
California19,8280.25×
New Jersey19,4961.06×
Virginia19,2941.1×
New York19,2560.48×
Illinois12,3510.51×
West Virginia8,5792.55×
Washington7,9450.55×
Michigan6,3110.33×
Maryland5,8370.47×
Iowa5,7150.96×
South Carolina5,2300.48×
Colorado4,9160.43×
Massachusetts4,8000.34×
Indiana3,9120.3×
North Dakota3,8192.58×
Wisconsin3,7760.35×
Kentucky3,7500.41×
Arizona3,6360.25×
Tennessee2,9800.21×
Oregon2,8160.34×
Missouri2,2930.2×
Washington, District of Columbia1,6620.77×
Connecticut1,6160.22×
Louisiana1,5600.17×
Utah1,4870.23×
Oklahoma1,2900.16×
Kansas1,2350.22×
Alabama1,2290.12×
Nevada1,1590.17×
Delaware1,1510.58×
Arkansas9590.16×
Mississippi9450.16×
Idaho7200.2×
New Mexico7150.2×
Alaska6670.43×
Rhode Island6650.29×
Hawaii5900.19×
Montana5820.29×
Maine5760.22×
South Dakota5740.34×
New Hampshire5510.19×
Wyoming5410.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mattress Factory audience
BrandAffinityCategory
Orthopedic mattress125.4×Health
Nightstand32.55×Home & Garden
Mattress Firm11.44×Home & Garden
Ottoman66.21×Home & Garden
Office Depot5.98×Shopping
Nelly Furtado14.11×Music & Radio
Tempur-Pedic12.31×Home & Garden
Kitchenware4.11×Home & Garden
Military press15.3×Sports
Bed frame5.24×Home & Garden
Rooms To Go7.07×Home & Garden
Mattress3.14×Home & Garden
MSN2.28×News
Bar stool11.71×Home & Garden
Best Buy2.15×Shopping
Hobby Lobby2.07×Home & Garden
Maison Margiela8.15×Fashion & Accessoires
Casting11.64×Movies & TV
Planet Fitness2.08×Sports
Lowe's1.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mattress Factory audience
TraitClusterScore
IndulgenceJOY1.83
Design AffinityPREMIUM1.66
Quality AwarenessPREMIUM1.64
Family OrientationCONSERVATISM1.62
Price SensitivityPREMIUM1.42
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Mattress Factory
CountryShare
United States82.7%
India7.4%
Canada5.4%

See Mattress Factory audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Mattress Factory have in United States?

Mattress Factory has an estimated audience of 721,249 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of Mattress Factory fans?

59.0% of Mattress Factory fans are female, 41.0% are male, with an average age of 44.9 years.

Which brands do Mattress Factory fans like most?

Mattress Factory fans show strongest brand affinity for Orthopedic mattress (125.4×), Nightstand (32.55×), and Mattress Firm (11.44×) over the country average.

Where do Mattress Factory fans live in United States?

Mattress Factory fans in United States are most concentrated in Pennsylvania (reach 401,848), Ohio (reach 71,498), and Georgia (reach 24,115). These three regions account for the largest share of the active audience.

What other brands do Mattress Factory fans also like?

Beyond Mattress Factory itself, the audience over-indexes on Nightstand (32.55×), Mattress Firm (11.44×), Ottoman (66.21×), and Office Depot (5.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.