Sleep and breathing Audience in United States
Sleep and breathing has an estimated audience of 1,375,779 people in United States. 53.8% are female, 46.2% are male, average age 47.2. Top brand affinities: Orthopedic mattress, Psoriasis Awareness, Sleeping positions, Snoring, Chronic obstructive pulmonary disease awareness.
Top brand affinities include Orthopedic mattress, Psoriasis Awareness, Sleeping positions, with strongest over-indexing on Orthopedic mattress (104.84× the country average). Demographically, the Sleep and breathing audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Family Orientation, Indulgence.
Category: Health · Type: Topic
Demographics of Sleep and breathing fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 47.2 |
| Estimated audience size | 1,375,779 |
Audience persona
The typical Sleep and breathing fan in United States is balanced, around 47.2 years old, with strong Family Orientation tendencies and a notable affinity for Orthopedic mattress.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orthopedic mattress | 104.84× | Health |
| Psoriasis Awareness | 18.22× | Health |
| Sleeping positions | 25.86× | Health |
| Snoring | 18.93× | Health |
| Chronic obstructive pulmonary disease awareness | 12.27× | Health |
| Planet Fitness | 3.86× | Sports |
| FC Bayern Munich | 6.36× | Sports |
| Borussia Dortmund | 17.99× | Sports |
| Diaper bag | 5.69× | Kids & Family |
| Kia Sportage | 17.67× | Cars & Mobility |
| True Detective | 5.71× | Movies & TV |
| MSN | 3.15× | News |
| 7-Eleven | 4.2× | Shopping |
| Primeira Liga | 20× | Sports |
| Hobby Lobby | 2.5× | Home & Garden |
| Aldi | 2.4× | Shopping |
| Metaphysics | 3.43× | Business & Career |
| Fertility awareness | 13.04× | Health |
| Bass guitar | 2.97× | Music & Radio |
| Golf Channel | 3.46× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.94 |
| Indulgence | JOY | 1.69 |
| Mindfulness | BALANCE | 1.62 |
| Price Sensitivity | PREMIUM | 1.47 |
| Pet Ownership | JOY | 1.43 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| United Kingdom | 6.6% |
| Japan | 4.7% |
See Sleep and breathing audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sleep and breathing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.