A data profile of the people who buy, follow and care about Sleep and breathing in United States — modelled from more than twelve digital signal sources. Sleep and breathing has an estimated audience of 1,375,779 people in United States.
Sleep and breathing has an estimated audience of 1,375,779 people in United States. 53.8% are female, 46.2% are male, average age 47.2. Top brand affinities: Orthopedic mattress, Psoriasis Awareness, Snoring, Elderly care, Sleeping positions.
Top brand affinities include Orthopedic mattress, Psoriasis Awareness, Snoring, with strongest over-indexing on Orthopedic mattress (77.27× the country average).
Demographically, the Sleep and breathing audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Sleep and breathing fan in United States is balanced, around 47.2 years old, with strong Family Orientation tendencies and a notable affinity for Orthopedic mattress.
The key figures that characterise the Sleep and breathing profile in United States.
53.8% are female, 46.2% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 47.2 |
| Estimated audience size | 1,375,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Sleep and breathing audience comes from United States.
| Country | Share |
|---|---|
| United States | 36.5% |
| United Kingdom | 6.6% |
| Japan | 4.7% |
The strongest cross-interests of the Sleep and breathing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orthopedic mattress | Health | 77.27× | ||
| 02 | Snoring | Health | 19.69× | ||
| 03 | Sleeping positions | Health | 19.46× | ||
| 04 | Elderly care | Health | 18.03× | ||
| 05 | Psoriasis Awareness | Health | 14.11× | ||
| 06 | Borussia Dortmund | Sports | 13.22× | ||
| 07 | Chronic obstructive pulmonary disease awareness | Health | 8.13× | ||
| 08 | True Detective | Movies & TV | 6.42× | ||
| 09 | FedEx | Business & Career | 4.04× | ||
| 10 | 7-Eleven | Shopping | 3.43× | ||
| 11 | Internet & Social Media | 2.90× | |||
| 12 | Insurance | Business & Career | 2.49× | ||
| 13 | Health care | Business & Career | 2.43× | ||
| 14 | Medicine | Business & Career | 2.29× | ||
| 15 | Home improvement | Home & Garden | 2.13× | ||
| 16 | Recipes | Food & Beverages | 2.08× | ||
| 17 | Walmart | Shopping | 2.08× | ||
| 18 | Smartphones | Technology & Electronics | 2.07× | ||
| 19 | Donald Trump | Politics & Society | 1.96× | ||
| 20 | Cooking | Food & Beverages | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 4.77× | |
| Indulgence | JOY | 2.18× | |
| Patriotism | CONSERVATISM | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Sustainability | BALANCE | 0.89× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sleep and breathing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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