Rascasse Audience Intelligence

Insomnia Audience in United States

A data profile of the people who buy, follow and care about Insomnia in United States — modelled from more than twelve digital signal sources. Insomnia has an estimated audience of 2,177,644 people in United States.

#6044among Topic in United States#479in Health

The average Insomnia fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sleep Number, Twitch, Argentina, with strongest over-indexing on Sleep Number (11.02× the country average).

Demographically, the Insomnia audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Insomnia fan in United States is more female, around 37.2 years old, with strong Tradition tendencies and a notable affinity for Sleep Number.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insomnia profile in United States.

Audience size
2.2M
in United States
Gender
59.7%♀
40.3% male
Age
37.2
average years
Country rank
#13321
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Insomnia fans

59.7% are female, 40.3% are male, average age 37.2.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Insomnia audience in United States
MetricValue
Female59.7%
Male40.3%
Average age37.2
Estimated audience size2,177,644
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Insomnia audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Insomnia audience comes from United States.

Worldwide audience distribution share by country for Insomnia
CountryShare
United States33.2%
Mexico12.5%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insomnia audience in United States is strongest.

Fig. 05

Top regions by affinity

Insomnia fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.47×
02Mississippi~20K1.39×
03Alabama~40K1.36×
04Louisiana~40K1.29×
05Georgia~80K1.22×
06North Carolina~80K1.19×
07Arkansas~20K1.13×
08Kentucky~30K1.12×
09Texas~200K1.11×
10Oklahoma~30K1.10×
11Delaware~7K1.10×
12Virginia~60K1.09×
13Arizona~50K1.09×
14Maryland~40K1.09×
15Pennsylvania~80K1.08×
16Connecticut~20K1.07×
17South Carolina~30K1.06×
18North Dakota~5K1.06×
19Indiana~40K1.05×
20California~200K1.03×
21Illinois~70K1.03×
22Ohio~70K1.03×
23Michigan~60K1.03×
24Oregon~30K1.03×
25Alaska~5K1.03×
26Tennessee~40K1.00×
27New York~100K0.99×
28Nevada~20K0.98×
29Missouri~30K0.97×
30Iowa~20K0.97×
31Florida~100K0.96×
32Minnesota~30K0.96×
33Kansas~20K0.96×
34Nebraska~10K0.94×
35West Virginia~10K0.94×
36Rhode Island~7K0.94×
37Washington, District of Columbia~6K0.94×
38New Jersey~50K0.93×
39Washington~40K0.91×
40Massachusetts~40K0.91×
41New Mexico~10K0.91×
42South Dakota~5K0.90×
43Wisconsin~30K0.89×
44Colorado~30K0.78×
45Utah~10K0.76×
46Idaho~8K0.76×
47Vermont~3K0.73×
48New Hampshire~6K0.72×
49Maine~6K0.72×
50Montana~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Insomnia, United States
0.72×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insomnia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insomnia audience
#·InterestCategoryAffinity×
01Sleep NumberHome & Garden11.02×
02PueblaTravel & Leisure3.80×
03musica rancheraMusic & Radio3.63×
04Great DepressionPolitics & Society3.47×
05MonterreyTravel & Leisure3.33×
06Norteño (music)Music & Radio3.12×
07El SalvadorTravel & Leisure2.84×
08TumblrInternet & Social Media2.73×
09UruguayTravel & Leisure2.71×
10Mexico CityTravel & Leisure2.71×
11ChileTravel & Leisure2.40×
12Buenos AiresTravel & Leisure2.36×
13TwitchGames2.31×
14ArgentinaTravel & Leisure2.23×
15Spanish languagePolitics & Society1.96×
16SpainTravel & Leisure1.83×
17GuatemalaTravel & Leisure1.80×
18BeetlejuiceMovies & TV1.75×
19SmileBeauty & Wellness1.52×
20Electro (music)Music & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insomnia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insomnia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.32×
ExtroversionTHRILL1.27×
Social Media UsageJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insomnia audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Luxury OrientationPREMIUM0.89×
TravellingTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Insomnia have in United States?

Insomnia has an estimated audience of 2,177,644 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Insomnia fans?

59.7% of Insomnia fans are female, 40.3% are male, with an average age of 37.2 years.

03

Which brands do Insomnia fans like most?

Insomnia fans show strongest brand affinity for Sleep Number (11.02×), Twitch (2.31×), and Argentina (2.23×) over the country average.

04

Where do Insomnia fans live in United States?

Insomnia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Insomnia fans also like?

Beyond Insomnia itself, the audience over-indexes on Twitch (2.31×), Argentina (2.23×), Tumblr (2.73×), and Spanish language (1.96×) compared to the United States average.

Appendix

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See Insomnia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Insomnia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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