Insomnia Audience in United States

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Insomnia has an estimated audience of 2,177,644 people in United States. 59.7% are female, 40.3% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Sleep Number, Tumblr, Twitch, Beetlejuice, Argentina.

The average Insomnia fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sleep Number, Tumblr, Twitch, with strongest over-indexing on Sleep Number (11.02× the country average). Demographically, the Insomnia audience skews more female with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Insomnia fans

Demographic split for Insomnia audience in United States
MetricValue
Female59.7%
Male40.3%
Average age37.2
Estimated audience size2,177,644

Audience persona

The typical Insomnia fan in United States is more female, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sleep Number.

Top regions in United States

Top regions ranked by reach for Insomnia in United States
RegionReachAffinity
California268,0271.12×
Texas223,2661.19×
Florida148,9921.01×
New York129,7201.07×
Georgia86,5001.29×
North Carolina82,4611.26×
Illinois80,3471.11×
Pennsylvania78,6911.07×
Ohio71,0131.06×
Michigan61,3101.08×
Virginia59,5331.12×
New Jersey53,7950.97×
Arizona51,6731.16×
Tennessee44,1881.01×
Alabama43,7791.44×
Indiana42,7461.07×
Maryland42,4151.13×
Washington41,3390.95×
Massachusetts40,0570.93×
Louisiana36,9741.32×
South Carolina34,5491.05×
Missouri33,8360.96×
Kentucky31,6051.16×
Minnesota30,3170.97×
Wisconsin27,9700.85×
Colorado27,2910.8×
Oklahoma26,5081.1×
Oregon25,5561.02×
Mississippi24,4171.36×
Connecticut23,2591.06×
Nevada21,5461.02×
Arkansas19,9581.11×
Iowa16,6950.93×
Kansas16,2190.95×
Utah14,5600.75×
Hawaii11,4871.23×
Nebraska9,8700.9×
New Mexico9,5010.87×
West Virginia8,6810.86×
Idaho7,6520.7×
Delaware6,5371.09×
Rhode Island6,4360.93×
Washington, District of Columbia6,2930.96×
New Hampshire5,3970.63×
Maine4,9470.63×
Alaska4,6861.01×
North Dakota4,4651×
South Dakota3,9840.79×
Montana3,8790.64×
Vermont2,5350.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insomnia audience
BrandAffinityCategory
Sleep Number11.02×Home & Garden
Tumblr2.73×Internet & Social Media
Twitch2.31×Games
Beetlejuice1.75×Movies & TV
Argentina2.23×Travel & Leisure
Spanish language1.96×Politics & Society
Uruguay2.71×Travel & Leisure
Great Depression3.47×Politics & Society
Buenos Aires2.36×Travel & Leisure
Mexico City2.71×Travel & Leisure
Monterrey3.33×Travel & Leisure
Spain1.83×Travel & Leisure
Smile1.52×Beauty & Wellness
El Salvador2.84×Travel & Leisure
Puebla3.8×Travel & Leisure
musica ranchera3.63×Music & Radio
Chile2.4×Travel & Leisure
Benny Blanco3.55×Music & Radio
Electro (music)1.5×Music & Radio
Guatemala1.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insomnia audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.26
MindfulnessBALANCE2.45
Family OrientationCONSERVATISM2.28
Early Adopter MentalityPOWER1.84
ExtroversionTHRILL1.82
Risk AppetiteTHRILL1.77

Worldwide distribution

Worldwide audience distribution share by country for Insomnia
CountryShare
United States33.8%
Mexico12.7%
United Kingdom6.0%

See Insomnia audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Insomnia have in United States?

Insomnia has an estimated audience of 2,177,644 people in United States, concentrated in California and Texas.

What is the gender split and age of Insomnia fans?

59.7% of Insomnia fans are female, 40.3% are male, with an average age of 37.2 years.

Which brands do Insomnia fans like most?

Insomnia fans show strongest brand affinity for Sleep Number (11.02×), Tumblr (2.73×), and Twitch (2.31×) over the country average.

Where do Insomnia fans live in United States?

Insomnia fans in United States are most concentrated in California (reach 268,027), Texas (reach 223,266), and Florida (reach 148,992). These three regions account for the largest share of the active audience.

What other brands do Insomnia fans also like?

Beyond Insomnia itself, the audience over-indexes on Tumblr (2.73×), Twitch (2.31×), Beetlejuice (1.75×), and Argentina (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insomnia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.