Sleep Number Audience in United States

Sleep Number logo

Sleep Number has an estimated audience of 3,172,062 people in United States. 49.9% are female, 50.1% are male, average age 48.5. Top regions: California, Texas, Florida. Top brand affinities: Urban horticulture, HomeSense, Israel, Historic site, El Paso County, Colorado.

The average Sleep Number fan in United States is 48.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban horticulture, HomeSense, Israel, with strongest over-indexing on Urban horticulture (14.76× the country average). Demographically, the Sleep Number audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Sleep Number fans

Demographic split for Sleep Number audience in United States
MetricValue
Female49.9%
Male50.1%
Average age48.5
Estimated audience size3,172,062

Audience persona

The typical Sleep Number fan in United States is balanced, around 48.5 years old, with strong Quality Awareness tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for Sleep Number in United States
RegionReachAffinity
California326,2730.94×
Texas277,2001.02×
Florida238,5591.11×
Ohio119,6391.22×
New York119,0160.67×
Minnesota113,1032.49×
Illinois110,4251.04×
Pennsylvania102,0260.96×
Georgia100,1721.03×
North Carolina98,6001.03×
Virginia96,7641.25×
Michigan88,6661.07×
Colorado78,4001.57×
Washington73,8681.16×
Maryland70,8281.3×
Tennessee69,2861.09×
Indiana67,0241.16×
New Jersey66,9440.83×
Arizona62,5960.97×
Wisconsin56,4811.18×
Missouri53,9771.06×
South Carolina52,9491.11×
Massachusetts42,9930.69×
Kentucky39,8911×
Alabama39,8530.9×
Louisiana35,3170.86×
Oregon34,8180.96×
Nevada31,8031.04×
Iowa30,6531.17×
Oklahoma29,7890.85×
Utah27,2020.96×
Arkansas26,2661.01×
Connecticut24,5480.77×
Kansas24,0020.96×
Mississippi20,7790.8×
Nebraska16,6231.04×
New Mexico16,4871.04×
Idaho14,5120.91×
West Virginia13,7660.93×
New Hampshire12,9361.03×
Maine11,1680.98×
Hawaii8,2550.61×
Montana8,1810.93×
Delaware7,6710.88×
South Dakota6,5080.89×
Rhode Island6,2390.62×
Washington, District of Columbia6,2390.65×
North Dakota5,5870.86×
Wyoming4,8421.03×
Vermont4,2970.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sleep Number audience
BrandAffinityCategory
Urban horticulture14.76×Home & Garden
HomeSense11.95×Home & Garden
Israel2.93×Travel & Leisure
Historic site5.74×Arts & Culture
El Paso County, Colorado17.23×Travel & Leisure
Governor of Michigan9.45×Politics & Society
Jesse Plemons3.96×Movies & TV
Grammarly5.29×Business & Career
Fairy godmother7.79×Literature
Nebraska Cornhuskers football3.34×Sports
Grinch3.34×Movies & TV
Kendra Scott2.42×Fashion & Accessoires
Vocal harmony3.63×Music & Radio
Goop4.22×Internet & Social Media
Hipster6.84×Politics & Society
Pillow1.5×Home & Garden
Wok4.47×Food & Beverages
Glossier3.41×Beauty & Wellness
Kansas1.56×Travel & Leisure
Cherish (group)6.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sleep Number audience
TraitClusterScore
Quality AwarenessPREMIUM1.59
Convenience OrientationPREMIUM1.3
Social Media UsageJOY1.14
Price SensitivityPREMIUM1.14
Need for SecurityCONSERVATISM1.11
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Sleep Number
CountryShare
United States95.7%
United Kingdom0.9%
Canada0.6%

See Sleep Number audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sleep Number have in United States?

Sleep Number has an estimated audience of 3,172,062 people in United States, concentrated in California and Texas.

What is the gender split and age of Sleep Number fans?

49.9% of Sleep Number fans are female, 50.1% are male, with an average age of 48.5 years.

Which brands do Sleep Number fans like most?

Sleep Number fans show strongest brand affinity for Urban horticulture (14.76×), HomeSense (11.95×), and Israel (2.93×) over the country average.

Where do Sleep Number fans live in United States?

Sleep Number fans in United States are most concentrated in California (reach 326,273), Texas (reach 277,200), and Florida (reach 238,559). These three regions account for the largest share of the active audience.

What other brands do Sleep Number fans also like?

Beyond Sleep Number itself, the audience over-indexes on HomeSense (11.95×), Israel (2.93×), Historic site (5.74×), and El Paso County, Colorado (17.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleep Number. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.