Bunk bed Audience in United States

Bunk bed logo

Bunk bed has an estimated audience of 1,326,780 people in United States. 72.4% are female, 27.6% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Electrolyte, Throne of Glass, Lulu 黃路梓茵, Pro-Ject, Saving.

The average Bunk bed fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electrolyte, Throne of Glass, Lulu 黃路梓茵, with strongest over-indexing on Electrolyte (20× the country average). Demographically, the Bunk bed audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bunk bed fans

Demographic split for Bunk bed audience in United States
MetricValue
Female72.4%
Male27.6%
Average age39.5
Estimated audience size1,326,780

Audience persona

The typical Bunk bed fan in United States is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Bunk bed in United States
RegionReachAffinity
California175,3711.2×
Texas134,2601.18×
Florida93,3151.04×
New York73,6070.99×
Georgia45,6141.12×
Illinois45,1341.02×
Pennsylvania45,0771.01×
Ohio44,2741.08×
North Carolina41,6951.04×
Michigan37,8431.09×
New Jersey32,8330.97×
Tennessee31,8111.2×
Virginia29,7850.92×
Arizona28,6311.06×
Indiana28,2451.17×
Washington25,6640.96×
Alabama24,1491.3×
Missouri22,7241.06×
Massachusetts22,3690.86×
South Carolina22,1091.11×
Louisiana21,5871.26×
Maryland21,1880.93×
Kentucky19,5891.18×
Wisconsin19,0980.96×
Colorado17,8710.85×
Minnesota17,2880.91×
Oklahoma17,0881.16×
Mississippi14,4811.32×
Oregon14,3280.94×
Arkansas14,1451.29×
Utah12,7481.07×
Nevada12,0390.94×
Connecticut11,3560.85×
Kansas10,3830.99×
Iowa10,3260.94×
West Virginia7,0661.14×
New Mexico6,7311.01×
Idaho6,6571×
Nebraska6,2770.94×
Hawaii4,8170.84×
New Hampshire4,3520.83×
Maine3,9870.84×
Rhode Island3,4540.82×
Delaware3,3010.9×
Montana3,2290.88×
South Dakota2,6970.88×
North Dakota2,6700.98×
Washington, District of Columbia2,5060.63×
Alaska2,3740.84×
Vermont1,7310.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bunk bed audience
BrandAffinityCategory
Electrolyte20×Health
Throne of Glass10.54×Literature
Lulu 黃路梓茵2.81×Movies & TV
Pro-Ject2.85×Music & Radio
Saving1.91×Business & Career
JDSU1.91×Business & Career
Laneige3.24×Beauty & Wellness
Jesse Plemons1.86×Movies & TV
Jeep Wagoneer2.84×Cars & Mobility
Soldering iron1.58×Home & Garden
Home staging2.38×Home & Garden
Goop2.23×Internet & Social Media
Grinch1.59×Movies & TV
Hibachi3.01×Food & Beverages
Governor of Michigan2.72×Politics & Society
Grand Prairie, Texas2.78×Travel & Leisure
Chaif37.62×Music & Radio
Grey Eagle, Minnesota16.57×Travel & Leisure
Hebe2.25×Home & Garden
Vocal harmony1.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bunk bed audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
Price SensitivityPREMIUM1.42
Family OrientationCONSERVATISM1.37
Design AffinityPREMIUM1.27
Need for SecurityCONSERVATISM1.25
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Bunk bed
CountryShare
United States21.1%
United Kingdom8.9%
United Arab Emirates3.8%

See Bunk bed audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bunk bed have in United States?

Bunk bed has an estimated audience of 1,326,780 people in United States, concentrated in California and Texas.

What is the gender split and age of Bunk bed fans?

72.4% of Bunk bed fans are female, 27.6% are male, with an average age of 39.5 years.

Which brands do Bunk bed fans like most?

Bunk bed fans show strongest brand affinity for Electrolyte (20×), Throne of Glass (10.54×), and Lulu 黃路梓茵 (2.81×) over the country average.

Where do Bunk bed fans live in United States?

Bunk bed fans in United States are most concentrated in California (reach 175,371), Texas (reach 134,260), and Florida (reach 93,315). These three regions account for the largest share of the active audience.

What other brands do Bunk bed fans also like?

Beyond Bunk bed itself, the audience over-indexes on Throne of Glass (10.54×), Lulu 黃路梓茵 (2.81×), Pro-Ject (2.85×), and Saving (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bunk bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.