Ortho Mattress Audience in United States

Ortho Mattress has an estimated audience of 978,538 people in United States. 61.2% are female, 38.8% are male, average age 44.8. Top regions: California, New York, Texas. Top brand affinities: Orthopedic mattress, Autism Awareness, Capital One, Diabetes mellitus awareness, Google Maps.

The average Ortho Mattress fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Orthopedic mattress, Autism Awareness, Capital One, with strongest over-indexing on Orthopedic mattress (292.59× the country average). Demographically, the Ortho Mattress audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Mattresses

Demographics of Ortho Mattress fans

Demographic split for Ortho Mattress audience in United States
MetricValue
Female61.2%
Male38.8%
Average age44.8
Estimated audience size978,538

Audience persona

The typical Ortho Mattress fan in United States is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Orthopedic mattress.

Top regions in United States

Top regions ranked by reach for Ortho Mattress in United States
RegionReachAffinity
California733,9048.73×
New York101,7721.86×
Texas87,1981.04×
Florida76,8481.16×
New Jersey40,9221.64×
Illinois35,6141.09×
Georgia32,6531.08×
Pennsylvania29,3840.89×
South Carolina28,1921.92×
North Carolina27,5280.93×
Massachusetts25,1201.3×
Ohio22,8940.76×
Virginia21,6450.91×
Maryland20,7671.23×
Arizona20,7531.04×
Washington17,2740.88×
Michigan16,0380.63×
Tennessee12,9360.66×
Indiana11,5980.65×
Connecticut11,5771.18×
Nevada11,3641.2×
Colorado10,8410.7×
Missouri9,3110.59×
Minnesota8,5020.61×
Oklahoma7,8220.72×
Louisiana7,6490.61×
Alabama7,6170.56×
Kentucky7,5270.61×
Wisconsin7,4170.5×
Oregon7,3050.65×
Arkansas4,9770.62×
Utah4,9280.56×
Iowa4,7800.59×
Mississippi4,6020.57×
Kansas4,5770.59×
Rhode Island3,1541.01×
Washington, District of Columbia2,9741.01×
New Mexico2,9170.59×
Nebraska2,7990.57×
Idaho2,5930.53×
New Hampshire2,4500.64×
West Virginia2,1470.47×
Hawaii2,0400.48×
Alaska1,9780.94×
Maine1,8390.52×
North Dakota1,7950.89×
Delaware1,7650.65×
Montana1,7240.64×
South Dakota1,7020.75×
Wyoming1,6031.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ortho Mattress audience
BrandAffinityCategory
Orthopedic mattress292.59×Health
Autism Awareness19.03×Health
Capital One7.56×Business & Career
Diabetes mellitus awareness12.48×Health
Google Maps7.28×Internet & Social Media
Indeed.com7.19×Business & Career
Microblogging12.67×Technology & Electronics
CarGurus8.05×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Chandelier20.49×Home & Garden
Income tax13.19×Business & Career
Enterprise Rent-A-Car6.59×Cars & Mobility
Mattress Firm11.92×Home & Garden
Planet Fitness4.21×Sports
Circle K7.05×Shopping
Sleeping positions17.63×Health
Google News5.53×News
Bachelor of Business Administration33.99×Business & Career
AccuWeather5.71×Home & Garden
Khan Academy7.4×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ortho Mattress audience
TraitClusterScore
Family OrientationCONSERVATISM2.8
LGBTQ+ IdentityOPEN2.77
Design AffinityPREMIUM2.55
Luxury OrientationPREMIUM2
DIY MentalityTHRILL1.86
Quality AwarenessPREMIUM1.75

Worldwide distribution

Worldwide audience distribution share by country for Ortho Mattress
CountryShare
United States48.9%
United Kingdom18.5%
India14.4%

See Ortho Mattress audiences in other countries

More Mattresses audiences in United States

Frequently asked questions

How many fans does Ortho Mattress have in United States?

Ortho Mattress has an estimated audience of 978,538 people in United States, concentrated in California and New York.

What is the gender split and age of Ortho Mattress fans?

61.2% of Ortho Mattress fans are female, 38.8% are male, with an average age of 44.8 years.

Which brands do Ortho Mattress fans like most?

Ortho Mattress fans show strongest brand affinity for Orthopedic mattress (292.59×), Autism Awareness (19.03×), and Capital One (7.56×) over the country average.

Where do Ortho Mattress fans live in United States?

Ortho Mattress fans in United States are most concentrated in California (reach 733,904), New York (reach 101,772), and Texas (reach 87,198). These three regions account for the largest share of the active audience.

What other brands do Ortho Mattress fans also like?

Beyond Ortho Mattress itself, the audience over-indexes on Autism Awareness (19.03×), Capital One (7.56×), Diabetes mellitus awareness (12.48×), and Google Maps (7.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ortho Mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.