Rascasse Audience Intelligence

Ortho Mattress Target Market in United States

A data profile of the people who buy, follow and care about Ortho Mattress in United States — modelled from more than twelve digital signal sources. Ortho Mattress has an estimated audience of 976,354 people in United States.

#4among Mattresses in United States#2455among Brand in United States#1122in Home & Garden

The average Ortho Mattress fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Orthopedic mattress, Family car, Mattress Firm, with strongest over-indexing on Orthopedic mattress (290.68× the country average).

Demographically, the Ortho Mattress audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ortho Mattress fan in United States is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Orthopedic mattress.

Category: Home & Garden · Type: Brand · Subtype: Mattresses

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ortho Mattress profile in United States.

Audience size
976K
in United States
Gender
61.2%♀
38.8% male
Age
44.8
average years
Country rank
#24069
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ortho Mattress

61.2% are female, 38.8% are male, average age 44.8.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Ortho Mattress audience in United States
MetricValue
Female61.2%
Male38.8%
Average age44.8
Estimated audience size976,354
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Ortho Mattress audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4925%
50+33%
Fig. 04

Worldwide distribution

48.6%

of the worldwide Ortho Mattress audience comes from United States.

Worldwide audience distribution share by country for Ortho Mattress
CountryShare
United States48.6%
United Kingdom18.2%
India15.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ortho Mattress audience in United States is strongest.

Fig. 05

Top regions by affinity

Ortho Mattress customers by region in United States
#RegionReachAffinity×
01California~700K7.77×
02South Carolina~20K1.57×
03New York~80K1.51×
04New Jersey~30K1.37×
05Maryland~20K1.11×
06Massachusetts~20K1.09×
07Florida~70K1.08×
08Connecticut~10K1.08×
09Nevada~10K1.04×
10Illinois~30K1.01×
11Virginia~20K1.00×
12Arizona~20K1.00×
13Georgia~30K0.99×
14Rhode Island~3K0.99×
15Texas~80K0.98×
16Alaska~2K0.98×
17Vermont~2K0.98×
18Oregon~10K0.97×
19North Dakota~2K0.97×
20South Dakota~2K0.96×
21Washington, District of Columbia~3K0.94×
22North Carolina~30K0.93×
23Montana~3K0.93×
24Washington~20K0.92×
25New Mexico~5K0.92×
26Delaware~2K0.92×
27Kentucky~10K0.91×
28Mississippi~7K0.91×
29Ohio~30K0.90×
30Arkansas~7K0.90×
31West Virginia~4K0.90×
32New Hampshire~3K0.89×
33Maine~3K0.89×
34Pennsylvania~30K0.88×
35Kansas~7K0.88×
36Idaho~4K0.88×
37Tennessee~20K0.87×
38Oklahoma~9K0.87×
39Nebraska~4K0.87×
40Hawaii~4K0.87×
41Alabama~10K0.86×
42Louisiana~10K0.86×
43Colorado~10K0.85×
44Iowa~7K0.85×
45Indiana~10K0.84×
46Minnesota~10K0.84×
47Utah~7K0.81×
48Missouri~10K0.79×
49Wisconsin~10K0.77×
50Michigan~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Ortho Mattress, United States
0.74×1.00×7.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ortho Mattress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ortho Mattress audience
#·InterestCategoryAffinity×
01Orthopedic mattressHealth290.68×
02Segway PTCars & Mobility24.24×
03Mattress padHome & Garden21.03×
04Tempur-PedicHome & Garden15.64×
05Sleeping positionsHealth14.22×
06Family carCars & Mobility12.66×
07Alexander McQueen (brand)Fashion & Accessoires12.14×
08Mattress FirmHome & Garden11.36×
09High-net-worth individualBusiness & Career9.71×
10Pressure cookingHome & Garden8.28×
11Google ImagesInternet & Social Media6.86×
12Office DepotShopping5.95×
13Garden furnitureHome & Garden5.45×
14Bed frameHome & Garden4.80×
15IKEAHome & Garden3.71×
16Drop shippingShopping3.66×
17MattressHome & Garden2.86×
18Home AppliancesHome & Garden2.67×
19NordstromShopping2.62×
20Home improvementHome & Garden2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ortho Mattress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ortho Mattress audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.83×
Career OrientationPOWER2.15×
Price SensitivityPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ortho Mattress audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
IndividualismJOY0.86×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ortho Mattress's target market in United States?

Ortho Mattress's target market in United States covers an estimated 976,354 people, concentrated in California and New York.

02

What is the gender split and age of Ortho Mattress customers?

61.2% of the Ortho Mattress audience are female, 38.8% are male, with an average age of 44.8 years.

03

Which brands do Ortho Mattress fans like most?

Ortho Mattress fans show strongest brand affinity for Orthopedic mattress (290.68×), Family car (12.66×), and Mattress Firm (11.36×) over the country average.

04

Where do Ortho Mattress fans live in United States?

Ortho Mattress fans in United States are most concentrated in California (reach ~700K), New York (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ortho Mattress fans also like?

Beyond Ortho Mattress itself, the audience over-indexes on Family car (12.66×), Mattress Firm (11.36×), Tempur-Pedic (15.64×), and High-net-worth individual (9.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mattresses audiences in United States

See Ortho Mattress audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ortho Mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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