Serta (company) Audience in United States

Serta (company) logo

Serta (company) has an estimated audience of 1,635,357 people in United States. 58.3% are female, 41.7% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Serta (company) fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Serta (company) audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Mattresses

Demographics of Serta (company) fans

Demographic split for Serta (company) audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.8
Estimated audience size1,635,357

Audience persona

The typical Serta (company) fan in United States is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Serta (company) in United States
RegionReachAffinity
California167,6480.93×
Texas155,4031.11×
Florida118,4861.07×
New York95,1511.04×
Georgia62,5821.24×
Illinois58,9841.08×
Ohio57,6551.14×
Pennsylvania54,7370.99×
Michigan51,9131.21×
North Carolina51,4671.05×
Virginia45,2531.14×
New Jersey37,0770.89×
Tennessee34,4391.05×
Massachusetts34,0341.06×
Washington33,2231.01×
Indiana31,6531.06×
Maryland29,7481.06×
Missouri28,4531.08×
Arizona28,4160.85×
South Carolina27,2821.11×
Wisconsin26,6201.08×
Alabama26,3771.15×
Colorado24,1570.94×
Louisiana23,7501.13×
Kentucky23,3291.14×
Minnesota22,6380.97×
Oklahoma20,9161.15×
Oregon18,9121.01×
Nevada16,5061.04×
Utah16,4211.12×
Arkansas15,2771.13×
Connecticut14,9440.91×
Iowa13,6931.02×
Kansas12,7630.99×
Mississippi12,3810.92×
Nebraska8,2471.01×
New Mexico7,2920.89×
West Virginia7,1930.94×
Idaho6,4670.79×
Hawaii6,0950.87×
Washington, District of Columbia5,6971.16×
New Hampshire5,4590.85×
Maine5,0420.86×
Rhode Island4,2920.82×
Delaware3,4390.76×
Montana3,1290.69×
Alaska2,9280.84×
South Dakota2,9250.77×
North Dakota2,8480.85×
Vermont2,7400.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Serta (company) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Mattress Firm11.92×Home & Garden
Tempur-Pedic15.09×Home & Garden
Office Depot5.98×Shopping
NASDAQ4.81×Business & Career
Kia Sportage16.1×Cars & Mobility
Nightstand20.28×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
MSN2.58×News
Hobby Lobby2.46×Home & Garden
Kitchenware3.49×Home & Garden
Staples (Canada)3.2×Business & Career
Mattress3.1×Home & Garden
Rooms To Go6.57×Home & Garden
Best Buy2.23×Shopping
Google Images6.29×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Serta (company) audience
TraitClusterScore
Quality AwarenessPREMIUM1.71
IndulgenceJOY1.37
Price SensitivityPREMIUM1.37
Convenience OrientationPREMIUM1.29
Family OrientationCONSERVATISM1.26
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Serta (company)
CountryShare
United States61.1%
Indonesia8.6%
Canada5.0%

See Serta (company) audiences in other countries

More Mattresses audiences in United States

Frequently asked questions

How many fans does Serta (company) have in United States?

Serta (company) has an estimated audience of 1,635,357 people in United States, concentrated in California and Texas.

What is the gender split and age of Serta (company) fans?

58.3% of Serta (company) fans are female, 41.7% are male, with an average age of 44.8 years.

Which brands do Serta (company) fans like most?

Serta (company) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Serta (company) fans live in United States?

Serta (company) fans in United States are most concentrated in California (reach 167,648), Texas (reach 155,403), and Florida (reach 118,486). These three regions account for the largest share of the active audience.

What other brands do Serta (company) fans also like?

Beyond Serta (company) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Serta (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.