Sealy Corporation Audience in United States

Sealy Corporation logo

Sealy Corporation has an estimated audience of 1,599,375 people in United States. 57.8% are female, 42.2% are male, average age 44.5. Top regions: Texas, California, Florida. Top brand affinities: Fairy godmother, Governor of Michigan, Goop, Cherish (group), Hipster.

The average Sealy Corporation fan in United States is 44.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Fairy godmother, Governor of Michigan, Goop, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Sealy Corporation audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Mattresses

Demographics of Sealy Corporation fans

Demographic split for Sealy Corporation audience in United States
MetricValue
Female57.8%
Male42.2%
Average age44.5
Estimated audience size1,599,375

Audience persona

The typical Sealy Corporation fan in United States is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Sealy Corporation in United States
RegionReachAffinity
Texas632,5014.6×
California177,5791.01×
Florida104,9360.97×
New York93,1961.04×
North Carolina56,5301.17×
Illinois51,2890.96×
Georgia48,9710.99×
Pennsylvania45,8910.85×
New Jersey44,8291.1×
Ohio44,0780.89×
Michigan36,1360.86×
Virginia35,9630.92×
Alabama32,8761.47×
Tennessee32,4571.01×
Washington32,0561×
Arizona30,7290.94×
Massachusetts28,8650.92×
Kentucky28,3591.41×
Indiana25,4980.87×
Colorado24,4680.97×
Louisiana24,2451.18×
Missouri23,7260.92×
Maryland22,0910.8×
South Carolina21,6540.9×
Minnesota20,9720.92×
Wisconsin20,1720.84×
Oregon18,4641.01×
Arkansas15,6061.18×
Kansas15,5951.24×
Oklahoma14,6930.83×
Connecticut14,3860.9×
Nevada14,1130.91×
Utah12,1510.85×
Mississippi11,4050.87×
Iowa11,1030.84×
Idaho8,1951.02×
New Mexico7,4700.93×
Nebraska6,6360.83×
West Virginia6,1690.83×
New Hampshire5,5290.88×
Hawaii4,2010.61×
Montana4,0480.91×
Maine3,8730.68×
Washington, District of Columbia3,7860.79×
Rhode Island3,5300.69×
Delaware3,3160.75×
South Dakota3,0670.83×
North Dakota2,7140.83×
Alaska2,2680.66×
Vermont2,1170.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sealy Corporation audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Governor of Michigan17.97×Politics & Society
Goop9.48×Internet & Social Media
Cherish (group)17.34×Music & Radio
Hipster14.71×Politics & Society
Google Home9.5×Technology & Electronics
Wok9.59×Food & Beverages
headspace13.12×Health
Hibachi10.71×Food & Beverages
El Paso County, Colorado16.19×Travel & Leisure
Grinch4.82×Movies & TV
Historic site4.94×Arts & Culture
Mathcore9.18×Music & Radio
TV Fanatic11.79×Movies & TV
Grace Slick9.5×Music & Radio
Harlow11.66×Travel & Leisure
Elsword15.83×Games
Hardik Pandya14.57×Sports
National Paralympic Committee21.61×Sports
Israel1.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sealy Corporation audience
TraitClusterScore
Quality AwarenessPREMIUM1.53
Price SensitivityPREMIUM1.42
Convenience OrientationPREMIUM1.25
ExtroversionTHRILL1.22
IndulgenceJOY1.21
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Sealy Corporation
CountryShare
United States67.1%
Canada5.2%
Australia4.3%

See Sealy Corporation audiences in other countries

More Mattresses audiences in United States

Frequently asked questions

How many fans does Sealy Corporation have in United States?

Sealy Corporation has an estimated audience of 1,599,375 people in United States, concentrated in Texas and California.

What is the gender split and age of Sealy Corporation fans?

57.8% of Sealy Corporation fans are female, 42.2% are male, with an average age of 44.5 years.

Which brands do Sealy Corporation fans like most?

Sealy Corporation fans show strongest brand affinity for Fairy godmother (20.49×), Governor of Michigan (17.97×), and Goop (9.48×) over the country average.

Where do Sealy Corporation fans live in United States?

Sealy Corporation fans in United States are most concentrated in Texas (reach 632,501), California (reach 177,579), and Florida (reach 104,936). These three regions account for the largest share of the active audience.

What other brands do Sealy Corporation fans also like?

Beyond Sealy Corporation itself, the audience over-indexes on Governor of Michigan (17.97×), Goop (9.48×), Cherish (group) (17.34×), and Hipster (14.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sealy Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.