SEALY MATTRESS Audience in United States

SEALY MATTRESS has an estimated audience of 449,411 people in United States. 55.3% are female, 44.7% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Vanessa Kirby, Capital One, Google Maps, Circle K.

The average SEALY MATTRESS fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Vanessa Kirby, Capital One, with strongest over-indexing on CarGurus (11.08× the country average). Demographically, the SEALY MATTRESS audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Mattresses

Demographics of SEALY MATTRESS fans

Demographic split for SEALY MATTRESS audience in United States
MetricValue
Female55.3%
Male44.7%
Average age38.0
Estimated audience size449,411

Audience persona

The typical SEALY MATTRESS fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for SEALY MATTRESS in United States
RegionReachAffinity
California59,6391.21×
Texas45,7761.18×
Florida32,5721.07×
New York28,4951.13×
New Jersey14,9561.31×
North Carolina14,8671.1×
Illinois14,7880.99×
Ohio14,3561.04×
Georgia14,3501.04×
Pennsylvania13,1270.87×
Michigan11,7201×
Arizona10,4191.14×
Washington10,2111.13×
Tennessee10,2001.13×
Virginia10,1900.93×
Massachusetts9,0571.02×
Indiana8,4801.03×
Colorado7,3941.04×
Missouri7,3541.02×
Kentucky7,1021.26×
Alabama6,9521.11×
South Carolina6,6490.98×
Minnesota6,5851.02×
Louisiana6,4511.11×
Maryland6,4030.83×
Wisconsin6,1900.92×
Oregon5,3551.04×
Connecticut4,5021×
Nevada4,4701.03×
Arkansas4,2641.15×
Utah4,2411.05×
Oklahoma4,2030.84×
Kansas4,0321.14×
Mississippi4,0311.09×
Iowa3,4200.92×
New Mexico2,3111.03×
Idaho2,2871.01×
Nebraska2,1110.94×
West Virginia1,9660.94×
New Hampshire1,6070.91×
Montana1,3201.06×
Maine1,2680.79×
South Dakota1,2091.16×
Hawaii1,2020.62×
Rhode Island1,0590.74×
Washington, District of Columbia9950.74×
Delaware9930.8×
North Dakota9831.07×
Vermont6300.8×
Wyoming6140.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SEALY MATTRESS audience
BrandAffinityCategory
CarGurus11.08×Cars & Mobility
Vanessa Kirby19.52×Movies & TV
Capital One5.72×Business & Career
Google Maps5.57×Internet & Social Media
Circle K9.19×Shopping
Orthopedic mattress40×Health
Amanda Seyfried12.16×Movies & TV
NASDAQ6.86×Business & Career
DeviantArt7.68×Internet & Social Media
Indeed.com4.27×Business & Career
Enterprise Rent-A-Car6.28×Cars & Mobility
Ronaldinho20×Sports
Aaron Rodgers4.92×Sports
Autism Awareness6.95×Health
Diabetes mellitus awareness4.93×Health
AccuWeather4.67×Home & Garden
Google News4.26×News
Carey Mulligan15.99×Movies & TV
Beetlejuice3.34×Movies & TV
Maison Margiela10.16×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SEALY MATTRESS audience
TraitClusterScore
IndulgenceJOY1.8
Quality AwarenessPREMIUM1.63
Pet OwnershipJOY1.45
Convenience OrientationPREMIUM1.44
Luxury OrientationPREMIUM1.34
DIY MentalityTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for SEALY MATTRESS
CountryShare
United States69.9%
Australia11.0%
United Kingdom6.1%

See SEALY MATTRESS audiences in other countries

More Mattresses audiences in United States

Frequently asked questions

How many fans does SEALY MATTRESS have in United States?

SEALY MATTRESS has an estimated audience of 449,411 people in United States, concentrated in California and Texas.

What is the gender split and age of SEALY MATTRESS fans?

55.3% of SEALY MATTRESS fans are female, 44.7% are male, with an average age of 38.0 years.

Which brands do SEALY MATTRESS fans like most?

SEALY MATTRESS fans show strongest brand affinity for CarGurus (11.08×), Vanessa Kirby (19.52×), and Capital One (5.72×) over the country average.

Where do SEALY MATTRESS fans live in United States?

SEALY MATTRESS fans in United States are most concentrated in California (reach 59,639), Texas (reach 45,776), and Florida (reach 32,572). These three regions account for the largest share of the active audience.

What other brands do SEALY MATTRESS fans also like?

Beyond SEALY MATTRESS itself, the audience over-indexes on Vanessa Kirby (19.52×), Capital One (5.72×), Google Maps (5.57×), and Circle K (9.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SEALY MATTRESS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.