Rascasse Audience Intelligence

Oceans Apart Target Market in Germany

A data profile of the people who buy, follow and care about Oceans Apart in Germany — modelled from more than twelve digital signal sources. Oceans Apart has an estimated audience of 669,556 people in Germany.

#15among Sportswear in Germany#1206among Brand in Germany#465in Fashion & Accessoires

The average Oceans Apart fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kundalini yoga, Hot yoga, Bikram Yoga, with strongest over-indexing on Kundalini yoga (8.79× the country average).

Demographically, the Oceans Apart audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oceans Apart fan in Germany is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Kundalini yoga.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oceans Apart profile in Germany.

Audience size
670K
in Germany
Gender
64.9%♀
35.1% male
Age
37.2
average years
Country rank
#9190
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oceans Apart

64.9% are female, 35.1% are male, average age 37.2.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Oceans Apart audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age37.2
Estimated audience size669,556
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Oceans Apart audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Oceans Apart audience comes from Germany.

Worldwide audience distribution share by country for Oceans Apart
CountryShare
Germany52.3%
Italy23.5%
Poland14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oceans Apart audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oceans Apart customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~80K1.16×
02Schleswig-Holstein~30K1.14×
03Mecklenburg-Vorpommern~10K1.07×
04Nordrhein-Westfalen~200K1.06×
05Rheinland-Pfalz~40K1.06×
06Bayern~100K1.04×
07Sachsen-Anhalt~20K1.04×
08Brandenburg~20K1.03×
09Saarland~8K1.03×
10Baden-Württemberg~90K0.97×
11Hamburg~10K0.97×
12Hessen~50K0.95×
13Thüringen~20K0.95×
14Berlin~30K0.91×
15Sachsen~30K0.86×
16Bremen~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Oceans Apart, Germany
0.82×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oceans Apart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oceans Apart audience
#·InterestCategoryAffinity×
01Bikram YogaHealth9.44×
02Iyengar YogaSports9.41×
03Kundalini yogaHealth8.79×
04Hot yogaSports7.89×
05Sports braFashion & Accessoires4.79×
06Yoga pantsFashion & Accessoires3.93×
07Sustainable clothingFashion & Accessoires3.64×
08AerobicsSports2.84×
09Crime fictionLiterature2.41×
10MindfulnessHealth2.36×
11SkyscannerTravel & Leisure2.23×
12MeditationHealth1.90×
13YogaSports1.86×
14Self careHealth1.80×
15EtsyFashion & Accessoires1.74×
16Organic farmingFood & Beverages1.73×
17HugendubelShopping1.63×
18Do it yourself (DIY)Home & Garden1.58×
19Sportswear (activewear)Fashion & Accessoires1.57×
20HermèsFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oceans Apart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oceans Apart audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.94×
SustainabilityBALANCE1.90×
Sports ActivityPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oceans Apart audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
PatriotismCONSERVATISM0.97×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oceans Apart's target market in Germany?

Oceans Apart's target market in Germany covers an estimated 669,556 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oceans Apart customers?

64.9% of the Oceans Apart audience are female, 35.1% are male, with an average age of 37.2 years.

03

Which brands do Oceans Apart fans like most?

Oceans Apart fans show strongest brand affinity for Kundalini yoga (8.79×), Hot yoga (7.89×), and Bikram Yoga (9.44×) over the country average.

04

Where do Oceans Apart fans live in Germany?

Oceans Apart fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Oceans Apart fans also like?

Beyond Oceans Apart itself, the audience over-indexes on Hot yoga (7.89×), Bikram Yoga (9.44×), Iyengar Yoga (9.41×), and Do it yourself (DIY) (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in Germany

See Oceans Apart audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oceans Apart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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