Rascasse Audience Intelligence

southern food Audience in Germany

A data profile of the people who buy, follow and care about southern food in Germany — modelled from more than twelve digital signal sources. southern food has an estimated audience of 530,428 people in Germany.

#24among Cuisine in Germany#4527among Topic in Germany#532in Food & Beverages

The average southern food fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cuisine of the United States, Nature, Family, with strongest over-indexing on Cuisine of the United States (18.66× the country average).

Demographically, the southern food audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical southern food fan in Germany is more male, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Cuisine of the United States.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the southern food profile in Germany.

Audience size
530K
in Germany
Gender
41.8%♀
58.2% male
Age
37.4
average years
Country rank
#11188
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of southern food fans

41.8% are female, 58.2% are male, average age 37.4.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for southern food audience in Germany
MetricValue
Female41.8%
Male58.2%
Average age37.4
Estimated audience size530,428
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the southern food audience in Germany
Age bracketShare%
16-1926%
20-2915%
30-3923%
40-4923%
50+14%
Fig. 04

Worldwide distribution

2.3%

of the worldwide southern food audience comes from Germany.

Worldwide audience distribution share by country for southern food
CountryShare
United States53.4%
Japan7.8%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the southern food audience in Germany is strongest.

Fig. 05

Top regions by affinity

southern food fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~9K1.34×
02Mecklenburg-Vorpommern~10K1.14×
03Thüringen~10K1.07×
04Sachsen-Anhalt~10K1.06×
05Brandenburg~20K1.03×
06Berlin~20K1.01×
07Schleswig-Holstein~20K0.97×
08Hamburg~10K0.97×
09Rheinland-Pfalz~30K0.96×
10Sachsen~20K0.94×
11Hessen~40K0.88×
12Niedersachsen~50K0.87×
13Baden-Württemberg~60K0.84×
14Bayern~70K0.81×
15Nordrhein-Westfalen~90K0.77×
Fig. 06

Affinity by region

Affinity by region — southern food, Germany
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the southern food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for southern food audience
#·InterestCategoryAffinity×
01Boston Red SoxSports20.00×
02Cuisine of the United StatesFood & Beverages18.66×
03RotisserieFood & Beverages14.71×
04Weber GrillsHome & Garden13.38×
05Non-alcoholic beverageFood & Beverages7.45×
06Sunday BrunchKids & Family7.36×
07Chocolate brownieFood & Beverages6.55×
08Kitchen knifeHome & Garden6.05×
09SteakhouseFood & Beverages5.76×
10CupcakeFood & Beverages4.02×
11Crime fictionLiterature3.99×
12NatureHome & Garden3.72×
13Take-outFood & Beverages3.71×
14GrillingFood & Beverages3.59×
15FamilyKids & Family3.04×
16VacationsTravel & Leisure2.94×
17TransfermarktSports2.58×
18Netto Marken-DiscountShopping1.86×
19TagesschauMovies & TV1.83×
20GermanyTravel & Leisure1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the southern food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by southern food audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.39×
IndulgenceJOY1.63×
Quality AwarenessPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by southern food audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Price SensitivityPREMIUM0.70×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does southern food have in Germany?

southern food has an estimated audience of 530,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of southern food fans?

41.8% of southern food fans are female, 58.2% are male, with an average age of 37.4 years.

03

Which brands do southern food fans like most?

southern food fans show strongest brand affinity for Cuisine of the United States (18.66×), Nature (3.72×), and Family (3.04×) over the country average.

04

Where do southern food fans live in Germany?

southern food fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do southern food fans also like?

Beyond southern food itself, the audience over-indexes on Nature (3.72×), Family (3.04×), Weber Grills (13.38×), and Non-alcoholic beverage (7.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See southern food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for southern food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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