southern food Audience in Germany
southern food has an estimated audience of 530,428 people in Germany. 41.8% are female, 58.2% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, EVO Fitness, Home construction, Unique Gifts, Artistic inspiration.
The average southern food fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, EVO Fitness, Home construction, with strongest over-indexing on Progressive rock (4.72× the country average). Demographically, the southern food audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of southern food fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 37.4 |
| Estimated audience size | 530,428 |
Audience persona
The typical southern food fan in Germany is more male, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,343 | 0.45× |
| Bayern | 38,433 | 0.45× |
| Baden-Württemberg | 27,810 | 0.38× |
| Berlin | 25,911 | 1.09× |
| Hessen | 24,288 | 0.6× |
| Rheinland-Pfalz | 21,564 | 0.81× |
| Niedersachsen | 21,339 | 0.41× |
| Thüringen | 19,097 | 1.41× |
| Brandenburg | 19,053 | 1.16× |
| Sachsen-Anhalt | 18,547 | 1.35× |
| Sachsen | 18,013 | 0.69× |
| Saarland | 17,868 | 2.74× |
| Mecklenburg-Vorpommern | 17,672 | 1.75× |
| Schleswig-Holstein | 16,253 | 0.85× |
| Hamburg | 10,076 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.72× | Music & Radio |
| EVO Fitness | 20× | Sports |
| Home construction | 1.72× | Home & Garden |
| Unique Gifts | 2.39× | Shopping |
| Artistic inspiration | 2.03× | Arts & Culture |
| Eco Friendly Living | 5.84× | Home & Garden |
| Saving | 2.22× | Business & Career |
| Keeper (password manager) | 5.88× | Technology & Electronics |
| Birthday Gifts | 2.28× | Kids & Family |
| Litter box | 1.59× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| VfL Wolfsburg | 1.91× | Sports |
| Urban Outfitters | 1.76× | Shopping |
| Sixx | 2.98× | Movies & TV |
| Graham Greene | 4.06× | Literature |
| Natural rubber | 2.03× | Cars & Mobility |
| Nurse education | 2.12× | Kids & Family |
| Este, Veneto | 2.1× | Travel & Leisure |
| Eimsbüttel (quarter) | 7.99× | Travel & Leisure |
| Nationality | 2.2× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.67 |
| Indulgence | JOY | 2.1 |
| Healthy Lifestyle | BALANCE | 1.99 |
| Pet Ownership | JOY | 1.92 |
| Urban Lifestyle | OPEN | 1.9 |
| DIY Mentality | THRILL | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.4% |
| Japan | 7.8% |
| United Kingdom | 3.6% |
See southern food audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does southern food have in Germany?
southern food has an estimated audience of 530,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of southern food fans?
41.8% of southern food fans are female, 58.2% are male, with an average age of 37.4 years.
Which brands do southern food fans like most?
southern food fans show strongest brand affinity for Progressive rock (4.72×), EVO Fitness (20×), and Home construction (1.72×) over the country average.
Where do southern food fans live in Germany?
southern food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,343), Bayern (reach 38,433), and Baden-Württemberg (reach 27,810). These three regions account for the largest share of the active audience.
What other brands do southern food fans also like?
Beyond southern food itself, the audience over-indexes on EVO Fitness (20×), Home construction (1.72×), Unique Gifts (2.39×), and Artistic inspiration (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for southern food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.