Rascasse Audience Intelligence

southern food Audience in United States

A data profile of the people who buy, follow and care about southern food in United States — modelled from more than twelve digital signal sources. southern food has an estimated audience of 12,230,912 people in United States.

#10among Cuisine in United States#1933among Topic in United States#231in Food & Beverages

The average southern food fan in United States is 43.9 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Georgia, California.

Top brand affinities include Cornbread, Microwave oven, Nature, with strongest over-indexing on Cornbread (20.96× the country average).

Demographically, the southern food audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical southern food fan in United States is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Cornbread.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the southern food profile in United States.

Audience size
12.2M
in United States
Gender
61.6%♀
38.4% male
Age
43.9
average years
Country rank
#2915
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of southern food fans

61.6% are female, 38.4% are male, average age 43.9.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for southern food audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.9
Estimated audience size12,230,912
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the southern food audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3918%
40-4925%
50+31%
Fig. 04

Worldwide distribution

53.4%

of the worldwide southern food audience comes from United States.

Worldwide audience distribution share by country for southern food
CountryShare
United States53.4%
Japan7.8%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the southern food audience in United States is strongest.

Fig. 05

Top regions by affinity

southern food fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1.5M4.49×
02Georgia~1M2.72×
03South Carolina~500K2.59×
04Alabama~300K1.98×
05Louisiana~300K1.85×
06Mississippi~200K1.77×
07Tennessee~400K1.75×
08Washington, District of Columbia~60K1.57×
09Virginia~400K1.41×
10Arkansas~100K1.40×
11Hawaii~70K1.28×
12Kentucky~200K1.15×
13Maryland~200K1.00×
14Washington~200K0.99×
15Florida~800K0.96×
16Alaska~30K0.96×
17Texas~1M0.93×
18Oregon~100K0.90×
19Nevada~100K0.90×
20Nebraska~50K0.89×
21Utah~100K0.88×
22Vermont~20K0.87×
23Colorado~200K0.86×
24Oklahoma~100K0.86×
25North Dakota~20K0.86×
26Montana~30K0.84×
27South Dakota~20K0.84×
28Rhode Island~30K0.83×
29Delaware~30K0.83×
30Connecticut~100K0.79×
31Kansas~80K0.79×
32West Virginia~40K0.78×
33Maine~30K0.78×
34Idaho~50K0.77×
35New Hampshire~40K0.77×
36New Mexico~50K0.76×
37New York~500K0.75×
38California~1M0.74×
39Illinois~300K0.74×
40Missouri~100K0.74×
41Massachusetts~200K0.72×
42Arizona~200K0.70×
43Iowa~70K0.69×
44Indiana~200K0.68×
45Wisconsin~100K0.65×
46Minnesota~100K0.65×
47Pennsylvania~300K0.62×
48Ohio~200K0.61×
49Michigan~200K0.60×
50New Jersey~200K0.60×
Fig. 06

Affinity by region

Affinity by region — southern food, United States
0.60×1.00×4.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the southern food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for southern food audience
#·InterestCategoryAffinity×
01CornbreadFood & Beverages20.96×
02CappuccinoFood & Beverages4.29×
03Microwave ovenHome & Garden3.86×
04Mineral waterFood & Beverages3.76×
05Non-alcoholic beverageFood & Beverages3.70×
06PastryFood & Beverages2.73×
07Hardware storeHome & Garden2.23×
08Real propertyHome & Garden2.17×
09Discount storesShopping2.09×
10Pizza HutFood & Beverages1.95×
11GrillingFood & Beverages1.84×
12HollywoodTravel & Leisure1.80×
13HairstyleBeauty & Wellness1.78×
14MSNNews1.65×
15LivestockPets & Animals1.65×
16MeatFood & Beverages1.64×
17NatureHome & Garden1.63×
18HappinessHealth1.59×
19RecreationTravel & Leisure1.56×
20BarsTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the southern food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by southern food audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.99×
Convenience OrientationPREMIUM1.72×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by southern food audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does southern food have in United States?

southern food has an estimated audience of 12,230,912 people in United States, concentrated in North Carolina and Georgia.

02

What is the gender split and age of southern food fans?

61.6% of southern food fans are female, 38.4% are male, with an average age of 43.9 years.

03

Which brands do southern food fans like most?

southern food fans show strongest brand affinity for Cornbread (20.96×), Microwave oven (3.86×), and Nature (1.63×) over the country average.

04

Where do southern food fans live in United States?

southern food fans in United States are most concentrated in North Carolina (reach ~1.5M), Georgia (reach ~1M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do southern food fans also like?

Beyond southern food itself, the audience over-indexes on Microwave oven (3.86×), Nature (1.63×), Happiness (1.59×), and Non-alcoholic beverage (3.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for southern food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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