southern food Audience in United States

southern food logo

southern food has an estimated audience of 12,230,912 people in United States. 61.6% are female, 38.4% are male, average age 43.9. Top regions: California, North Carolina, Texas. Top brand affinities: Pillow, Whataburger, Israel, 3D printing, Nebraska.

The average southern food fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include Pillow, Whataburger, Israel, with strongest over-indexing on Pillow (2.47× the country average). Demographically, the southern food audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of southern food fans

Demographic split for southern food audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.9
Estimated audience size12,230,912

Audience persona

The typical southern food fan in United States is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for southern food in United States
RegionReachAffinity
California1,115,0780.83×
North Carolina1,111,5563.02×
Texas1,086,0641.03×
Georgia1,048,3192.78×
Florida832,4321.01×
New York564,2100.83×
South Carolina472,2612.57×
Tennessee441,6311.8×
Virginia393,7721.32×
Louisiana324,3912.06×
Alabama323,2221.89×
Illinois307,3750.75×
Washington275,4981.12×
Pennsylvania239,4960.58×
Ohio219,2310.58×
Maryland214,3351.02×
Arizona200,7480.8×
Mississippi195,2681.94×
Kentucky188,0511.23×
Massachusetts186,8780.78×
Arkansas186,2561.85×
Colorado175,7280.91×
Michigan172,7150.54×
New Jersey169,8050.55×
Oregon140,3881×
Oklahoma138,3981.02×
Indiana132,4760.59×
Missouri124,5030.63×
Nevada122,5191.04×
Minnesota105,9680.6×
Utah103,5800.95×
Wisconsin99,5550.54×
Hawaii86,8201.65×
Connecticut77,9200.64×
Washington, District of Columbia65,4731.78×
Kansas63,4770.66×
Iowa58,4020.58×
Nebraska55,1060.9×
New Mexico35,4110.58×
Idaho33,6900.55×
Rhode Island30,0390.77×
West Virginia29,6950.52×
New Hampshire20,9720.44×
Maine20,2390.46×
Alaska16,5100.63×
Montana15,8690.47×
Delaware15,7180.47×
Vermont10,9550.51×
South Dakota10,5630.37×
Wyoming9,2660.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for southern food audience
BrandAffinityCategory
Pillow2.47×Home & Garden
Whataburger1.72×Food & Beverages
Israel1.81×Travel & Leisure
3D printing1.8×Technology & Electronics
Nebraska1.82×Travel & Leisure
Jeep Wagoneer3.81×Cars & Mobility
Jesse Plemons1.59×Movies & TV
Oneida County, New York6.81×
Nebraska Cornhuskers football1.55×Sports
Public speaking1.66×Politics & Society
MK1.51×Music & Radio
Home staging1.89×Home & Garden
JamBase3.94×Music & Radio
Jack White1.61×Movies & TV
English literature2.31×Literature
The Other Woman (2009 film)2.89×Movies & TV
Hocus Pocus1.58×Movies & TV
Voltron: Legendary Defender5.17×Movies & TV
Iron Man (film)1.52×Movies & TV
Charlamagne Tha God2.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by southern food audience
TraitClusterScore
Community OrientationOPEN1.77
Convenience OrientationPREMIUM1.64
ExtroversionTHRILL1.5
Family OrientationCONSERVATISM1.44
Urban LifestyleOPEN1.43
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for southern food
CountryShare
United States53.4%
Japan7.8%
United Kingdom3.6%

See southern food audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does southern food have in United States?

southern food has an estimated audience of 12,230,912 people in United States, concentrated in California and North Carolina.

What is the gender split and age of southern food fans?

61.6% of southern food fans are female, 38.4% are male, with an average age of 43.9 years.

Which brands do southern food fans like most?

southern food fans show strongest brand affinity for Pillow (2.47×), Whataburger (1.72×), and Israel (1.81×) over the country average.

Where do southern food fans live in United States?

southern food fans in United States are most concentrated in California (reach 1,115,078), North Carolina (reach 1,111,556), and Texas (reach 1,086,064). These three regions account for the largest share of the active audience.

What other brands do southern food fans also like?

Beyond southern food itself, the audience over-indexes on Whataburger (1.72×), Israel (1.81×), 3D printing (1.8×), and Nebraska (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for southern food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.