Rascasse Audience Intelligence

European cuisine Audience in Germany

A data profile of the people who buy, follow and care about European cuisine in Germany — modelled from more than twelve digital signal sources. European cuisine has an estimated audience of 589,400 people in Germany.

#23among Cuisine in Germany#4273among Topic in Germany#484in Food & Beverages

The average European cuisine fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barry Gibb, Cuisine of the United States, Sunday Brunch, with strongest over-indexing on Barry Gibb (35.92× the country average).

Demographically, the European cuisine audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical European cuisine fan in Germany is more male, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Barry Gibb.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the European cuisine profile in Germany.

Audience size
589K
in Germany
Gender
41.9%♀
58.1% male
Age
45.4
average years
Country rank
#10257
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of European cuisine fans

41.9% are female, 58.1% are male, average age 45.4.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for European cuisine audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age45.4
Estimated audience size589,400
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the European cuisine audience in Germany
Age bracketShare%
16-195%
20-2914%
30-3922%
40-4929%
50+30%
Fig. 04

Worldwide distribution

3.4%

of the worldwide European cuisine audience comes from Germany.

Worldwide audience distribution share by country for European cuisine
CountryShare
United States43.3%
United Kingdom9.4%
Germany3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the European cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

European cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~9K1.30×
02Bremen~7K1.30×
03Mecklenburg-Vorpommern~10K1.12×
04Sachsen-Anhalt~20K1.08×
05Thüringen~20K1.07×
06Brandenburg~20K1.00×
07Hamburg~10K0.97×
08Schleswig-Holstein~20K0.96×
09Rheinland-Pfalz~30K0.94×
10Sachsen~30K0.92×
11Berlin~20K0.91×
12Niedersachsen~50K0.87×
13Hessen~40K0.87×
14Baden-Württemberg~70K0.85×
15Bayern~80K0.82×
16Nordrhein-Westfalen~100K0.76×
Fig. 06

Affinity by region

Affinity by region — European cuisine, Germany
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the European cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for European cuisine audience
#·InterestCategoryAffinity×
01Barry GibbMusic & Radio35.92×
02Richard HarrisMovies & TV30.36×
03Cuisine of the United StatesFood & Beverages23.47×
04YouTube RedMovies & TV20.39×
05Mikaela ShiffrinSports20.00×
06Kristen BellMovies & TV20.00×
07Robbie ColtraneMovies & TV20.00×
08Bonnie WrightMovies & TV20.00×
09Taraji P. HensonMovies & TV20.00×
10Big FishMovies & TV20.00×
11Once upon a timeMovies & TV18.42×
12Indoor soccerSports17.53×
13Sunday BrunchKids & Family15.17×
14Five GuysFood & Beverages11.70×
15Non-alcoholic beverageFood & Beverages7.13×
16Take-outFood & Beverages5.78×
17FamilyKids & Family2.70×
18NatureHome & Garden2.44×
19TagesschauMovies & TV1.97×
20GermanyTravel & Leisure1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the European cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by European cuisine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.69×
IndulgenceJOY2.49×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by European cuisine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Price SensitivityPREMIUM0.78×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does European cuisine have in Germany?

European cuisine has an estimated audience of 589,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of European cuisine fans?

41.9% of European cuisine fans are female, 58.1% are male, with an average age of 45.4 years.

03

Which brands do European cuisine fans like most?

European cuisine fans show strongest brand affinity for Barry Gibb (35.92×), Cuisine of the United States (23.47×), and Sunday Brunch (15.17×) over the country average.

04

Where do European cuisine fans live in Germany?

European cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do European cuisine fans also like?

Beyond European cuisine itself, the audience over-indexes on Cuisine of the United States (23.47×), Sunday Brunch (15.17×), Mikaela Shiffrin (20×), and Richard Harris (30.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See European cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for European cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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