European cuisine Audience in Germany
European cuisine has an estimated audience of 589,400 people in Germany. 41.9% are female, 58.1% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Sachsen-Anhalt. Top brand affinities: Richard Harris, Mikaela Shiffrin, Barry Gibb, Kristen Bell, Five Guys.
The average European cuisine fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen-Anhalt. Top brand affinities include Richard Harris, Mikaela Shiffrin, Barry Gibb, with strongest over-indexing on Richard Harris (36.02× the country average). Demographically, the European cuisine audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of European cuisine fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 45.4 |
| Estimated audience size | 589,400 |
Audience persona
The typical European cuisine fan in Germany is more male, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Richard Harris.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,106 | 0.34× |
| Bayern | 27,527 | 0.29× |
| Sachsen-Anhalt | 21,755 | 1.42× |
| Thüringen | 21,121 | 1.41× |
| Baden-Württemberg | 20,922 | 0.26× |
| Niedersachsen | 19,146 | 0.33× |
| Rheinland-Pfalz | 19,079 | 0.65× |
| Saarland | 18,503 | 2.56× |
| Brandenburg | 18,483 | 1.01× |
| Mecklenburg-Vorpommern | 18,375 | 1.63× |
| Hessen | 16,847 | 0.38× |
| Berlin | 16,709 | 0.63× |
| Sachsen | 16,602 | 0.57× |
| Schleswig-Holstein | 16,341 | 0.77× |
| Bremen | 14,666 | 2.91× |
| Hamburg | 11,060 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Richard Harris | 36.02× | Movies & TV |
| Mikaela Shiffrin | 20× | Sports |
| Barry Gibb | 26.25× | Music & Radio |
| Kristen Bell | 20× | Movies & TV |
| Five Guys | 14.9× | Food & Beverages |
| Gourmet Foods | 9× | Food & Beverages |
| Ribs (food) | 20.75× | Food & Beverages |
| Allgäu | 7.49× | Travel & Leisure |
| Sunday Brunch | 8.06× | Kids & Family |
| Lake Constance | 10.45× | Travel & Leisure |
| Robbie Coltrane | 20× | Movies & TV |
| Pillow | 5.83× | Home & Garden |
| Indoor soccer | 17.57× | Sports |
| Tagesschau | 2.35× | Movies & TV |
| Cuisine of the United States | 10.65× | Food & Beverages |
| Bonnie Wright | 20× | Movies & TV |
| Ryanair | 3.05× | Travel & Leisure |
| Transfermarkt | 3.17× | Sports |
| Grilling | 3.9× | Food & Beverages |
| Taraji P. Henson | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.67 |
| Convenience Orientation | PREMIUM | 3.01 |
| Healthy Lifestyle | BALANCE | 2.79 |
| Quality Awareness | PREMIUM | 2.55 |
| Pet Ownership | JOY | 1.82 |
| Urban Lifestyle | OPEN | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.3% |
| United Kingdom | 9.4% |
| Germany | 3.4% |
See European cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does European cuisine have in Germany?
European cuisine has an estimated audience of 589,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of European cuisine fans?
41.9% of European cuisine fans are female, 58.1% are male, with an average age of 45.4 years.
Which brands do European cuisine fans like most?
European cuisine fans show strongest brand affinity for Richard Harris (36.02×), Mikaela Shiffrin (20×), and Barry Gibb (26.25×) over the country average.
Where do European cuisine fans live in Germany?
European cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,106), Bayern (reach 27,527), and Sachsen-Anhalt (reach 21,755). These three regions account for the largest share of the active audience.
What other brands do European cuisine fans also like?
Beyond European cuisine itself, the audience over-indexes on Mikaela Shiffrin (20×), Barry Gibb (26.25×), Kristen Bell (20×), and Five Guys (14.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for European cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.