European cuisine Audience in United States

European cuisine has an estimated audience of 7,524,178 people in United States. 57.8% are female, 42.2% are male, average age 45.5. Top regions: Washington, California, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Circle K, AccuWeather.

The average European cuisine fan in United States is 45.5 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.81× the country average). Demographically, the European cuisine audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of European cuisine fans

Demographic split for European cuisine audience in United States
MetricValue
Female57.8%
Male42.2%
Average age45.5
Estimated audience size7,524,178

Audience persona

The typical European cuisine fan in United States is more female, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for European cuisine in United States
RegionReachAffinity
Washington1,596,30010.58×
California1,009,4871.22×
Florida609,4711.2×
Texas504,9780.78×
New York373,8720.89×
Virginia226,6331.24×
South Carolina216,9651.92×
Georgia179,4970.77×
North Carolina170,0440.75×
Illinois168,7920.67×
Pennsylvania123,9070.49×
Ohio114,9750.5×
New Jersey113,8810.6×
Michigan112,9090.57×
Indiana88,9200.65×
Wisconsin87,6930.77×
Arizona85,9320.56×
Tennessee84,9830.56×
Missouri82,8670.68×
Maryland81,7420.63×
Colorado78,1360.66×
Massachusetts76,1860.51×
Oregon73,1460.85×
Minnesota67,3530.62×
Kentucky62,0650.66×
Connecticut59,9800.79×
Louisiana58,6730.6×
Alabama58,2560.55×
Nevada46,4890.64×
Oklahoma43,9540.53×
New Mexico40,8101.08×
Kansas40,2550.68×
Mississippi39,5940.64×
Utah34,2160.51×
Iowa33,4390.54×
Arkansas33,2200.54×
Idaho31,8610.84×
Washington, District of Columbia31,7631.4×
Hawaii22,4270.69×
Montana22,1161.06×
Nebraska21,9770.58×
West Virginia21,7910.62×
Alaska21,7461.35×
New Hampshire19,4510.66×
Rhode Island18,7820.78×
Maine18,7710.7×
South Dakota18,7111.08×
North Dakota18,2181.18×
Wyoming17,6281.58×
Vermont17,0521.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for European cuisine audience
BrandAffinityCategory
Capital One15.81×Business & Career
Google Maps12.43×Internet & Social Media
CarGurus15.61×Cars & Mobility
Circle K16.06×Shopping
AccuWeather13.66×Home & Garden
Indeed.com8.65×Business & Career
Diane Keaton12.38×Movies & TV
Google News11.03×News
Aaron Rodgers11.65×Sports
Enterprise Rent-A-Car10.73×Cars & Mobility
Kendra Scott17.88×Fashion & Accessoires
Beetlejuice8.12×Movies & TV
Bruce Willis12.01×Movies & TV
Billy Bob Thornton14.42×Movies & TV
DeviantArt11.47×Internet & Social Media
Khan Academy12.8×Business & Career
ICloud14.08×Technology & Electronics
Catherine Zeta-Jones17.12×Movies & TV
Matthew McConaughey12.81×Movies & TV
Demi Moore12.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by European cuisine audience
TraitClusterScore
IndulgenceJOY2
PatriotismCONSERVATISM1.86
Urban LifestyleOPEN1.85
Family OrientationCONSERVATISM1.8
LGBTQ+ IdentityOPEN1.72
TravellingTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for European cuisine
CountryShare
United States43.3%
United Kingdom9.4%
Germany3.4%

See European cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does European cuisine have in United States?

European cuisine has an estimated audience of 7,524,178 people in United States, concentrated in Washington and California.

What is the gender split and age of European cuisine fans?

57.8% of European cuisine fans are female, 42.2% are male, with an average age of 45.5 years.

Which brands do European cuisine fans like most?

European cuisine fans show strongest brand affinity for Capital One (15.81×), Google Maps (12.43×), and CarGurus (15.61×) over the country average.

Where do European cuisine fans live in United States?

European cuisine fans in United States are most concentrated in Washington (reach 1,596,300), California (reach 1,009,487), and Florida (reach 609,471). These three regions account for the largest share of the active audience.

What other brands do European cuisine fans also like?

Beyond European cuisine itself, the audience over-indexes on Google Maps (12.43×), CarGurus (15.61×), Circle K (16.06×), and AccuWeather (13.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for European cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.