Rascasse Audience Intelligence

European cuisine Audience in United States

A data profile of the people who buy, follow and care about European cuisine in United States — modelled from more than twelve digital signal sources. European cuisine has an estimated audience of 7,524,178 people in United States.

#21among Cuisine in United States#2869among Topic in United States#355in Food & Beverages

The average European cuisine fan in United States is 45.5 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Texas Roadhouse, Shellfish, Hors d'oeuvre, with strongest over-indexing on Texas Roadhouse (2.44× the country average).

Demographically, the European cuisine audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical European cuisine fan in United States is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the European cuisine profile in United States.

Audience size
7.5M
in United States
Gender
57.8%♀
42.2% male
Age
45.5
average years
Country rank
#4709
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of European cuisine fans

57.8% are female, 42.2% are male, average age 45.5.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for European cuisine audience in United States
MetricValue
Female57.8%
Male42.2%
Average age45.5
Estimated audience size7,524,178
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the European cuisine audience in United States
Age bracketShare%
16-198%
20-2912%
30-3918%
40-4926%
50+34%
Fig. 04

Worldwide distribution

43.3%

of the worldwide European cuisine audience comes from United States.

Worldwide audience distribution share by country for European cuisine
CountryShare
United States43.3%
United Kingdom9.4%
Germany3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the European cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

European cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Washington~2.5M15.82×
02California~1.5M1.64×
03South Carolina~200K1.63×
04Washington, District of Columbia~20K1.04×
05Alaska~20K1.03×
06North Dakota~20K1.01×
07Vermont~10K1.01×
08New Mexico~40K1.00×
09Virginia~200K0.99×
10South Dakota~20K0.99×
11Montana~20K0.98×
12Florida~500K0.97×
13Idaho~40K0.93×
14Rhode Island~20K0.93×
15Delaware~20K0.93×
16New York~400K0.92×
17Oregon~80K0.92×
18West Virginia~30K0.91×
19Hawaii~30K0.91×
20Maine~20K0.91×
21New Hampshire~30K0.90×
22Nebraska~30K0.89×
23Mississippi~50K0.88×
24Arkansas~50K0.86×
25Kansas~50K0.86×
26Connecticut~60K0.85×
27Wisconsin~100K0.84×
28Iowa~50K0.84×
29Oklahoma~70K0.83×
30Kentucky~80K0.82×
31Texas~500K0.81×
32Louisiana~80K0.81×
33Nevada~60K0.81×
34Colorado~90K0.80×
35Utah~50K0.80×
36Alabama~80K0.79×
37Missouri~90K0.78×
38Minnesota~80K0.77×
39Indiana~100K0.75×
40Georgia~200K0.74×
41Maryland~100K0.74×
42North Carolina~200K0.73×
43Tennessee~100K0.72×
44Illinois~200K0.70×
45Arizona~100K0.70×
46Michigan~100K0.69×
47Massachusetts~100K0.68×
48New Jersey~100K0.67×
49Pennsylvania~200K0.66×
50Ohio~200K0.66×
Fig. 06

Affinity by region

Affinity by region — European cuisine, United States
0.66×1.00×15.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the European cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for European cuisine audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure6.76×
02ShellfishFood & Beverages6.50×
03Hors d'oeuvreFood & Beverages4.86×
04Pressure cookingHome & Garden4.59×
05Smoked meatFood & Beverages3.87×
06High-net-worth individualBusiness & Career3.82×
07Mineral waterFood & Beverages3.56×
08Web serverTechnology & Electronics3.47×
09Non-alcoholic beverageFood & Beverages3.36×
10ShrimpFood & Beverages3.16×
11Microwave ovenHome & Garden3.15×
12DoughFood & Beverages2.86×
13PastryFood & Beverages2.69×
14Street foodFood & Beverages2.48×
15Texas RoadhouseFood & Beverages2.44×
16Take-outFood & Beverages2.13×
17Italian cuisineFood & Beverages1.88×
18Trader Joe'sShopping1.79×
19MSNNews1.68×
20GrillingFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the European cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by European cuisine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Urban LifestyleOPEN1.82×
IndulgenceJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by European cuisine audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.75×
CreativityOPEN0.80×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does European cuisine have in United States?

European cuisine has an estimated audience of 7,524,178 people in United States, concentrated in Washington and California.

02

What is the gender split and age of European cuisine fans?

57.8% of European cuisine fans are female, 42.2% are male, with an average age of 45.5 years.

03

Which brands do European cuisine fans like most?

European cuisine fans show strongest brand affinity for Texas Roadhouse (2.44×), Shellfish (6.5×), and Hors d'oeuvre (4.86×) over the country average.

04

Where do European cuisine fans live in United States?

European cuisine fans in United States are most concentrated in Washington (reach ~2.5M), California (reach ~1.5M), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do European cuisine fans also like?

Beyond European cuisine itself, the audience over-indexes on Shellfish (6.5×), Hors d'oeuvre (4.86×), Microwave oven (3.15×), and Berlin Wall (6.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See European cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for European cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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