A data profile of the people who buy, follow and care about University of Bern in United States — modelled from more than twelve digital signal sources. University of Bern has an estimated audience of 456,415 people in United States.
The average University of Bern fan in United States is 46.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Humboldt University of Berlin, Albert Einstein, University of Oxford, with strongest over-indexing on Humboldt University of Berlin (234.51× the country average).
Demographically, the University of Bern audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical University of Bern fan in United States is more female, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Humboldt University of Berlin.
The key figures that characterise the University of Bern profile in United States.
73.8% are female, 26.2% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 46.2 |
| Estimated audience size | 456,415 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide University of Bern audience comes from United States.
| Country | Share |
|---|---|
| United States | 38.1% |
| Brazil | 9.9% |
| United Kingdom | 6.9% |
Where the University of Bern audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~3K | 1.92× | |
| 02 | Massachusetts | ~10K | 1.41× | |
| 03 | Hawaii | ~3K | 1.33× | |
| 04 | Vermont | <1K | 1.24× | |
| 05 | Alaska | ~1K | 1.22× | |
| 06 | Montana | ~2K | 1.20× | |
| 07 | North Dakota | ~1K | 1.16× | |
| 08 | South Dakota | ~1K | 1.15× | |
| 09 | Connecticut | ~5K | 1.08× | |
| 10 | Maryland | ~8K | 1.06× | |
| 11 | Rhode Island | ~2K | 1.06× | |
| 12 | Delaware | ~1K | 1.05× | |
| 13 | Colorado | ~7K | 1.02× | |
| 14 | Maine | ~2K | 1.02× | |
| 15 | New York | ~30K | 1.01× | |
| 16 | West Virginia | ~2K | 1.01× | |
| 17 | New Hampshire | ~2K | 1.01× | |
| 18 | California | ~50K | 1.00× | |
| 19 | Washington | ~9K | 0.98× | |
| 20 | Idaho | ~2K | 0.98× | |
| 21 | New Mexico | ~2K | 0.97× | |
| 22 | Nebraska | ~2K | 0.96× | |
| 23 | Virginia | ~10K | 0.95× | |
| 24 | Mississippi | ~4K | 0.95× | |
| 25 | Oregon | ~5K | 0.94× | |
| 26 | Utah | ~4K | 0.93× | |
| 27 | Arkansas | ~3K | 0.93× | |
| 28 | Kansas | ~3K | 0.92× | |
| 29 | Iowa | ~3K | 0.91× | |
| 30 | Nevada | ~4K | 0.90× | |
| 31 | Oklahoma | ~5K | 0.89× | |
| 32 | Arizona | ~8K | 0.88× | |
| 33 | Louisiana | ~5K | 0.88× | |
| 34 | Kentucky | ~5K | 0.88× | |
| 35 | Wisconsin | ~6K | 0.87× | |
| 36 | Alabama | ~6K | 0.87× | |
| 37 | Illinois | ~10K | 0.86× | |
| 38 | Missouri | ~6K | 0.86× | |
| 39 | Minnesota | ~6K | 0.86× | |
| 40 | New Jersey | ~10K | 0.85× | |
| 41 | Indiana | ~7K | 0.85× | |
| 42 | South Carolina | ~6K | 0.85× | |
| 43 | Pennsylvania | ~10K | 0.83× | |
| 44 | North Carolina | ~10K | 0.83× | |
| 45 | Tennessee | ~8K | 0.82× | |
| 46 | Michigan | ~10K | 0.81× | |
| 47 | Georgia | ~10K | 0.77× | |
| 48 | Ohio | ~10K | 0.76× | |
| 49 | Florida | ~20K | 0.71× | |
| 50 | Texas | ~30K | 0.68× |
The strongest cross-interests of the University of Bern audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Humboldt University of Berlin | Business & Career | 234.51× | ||
| 02 | Propolis | Health | 87.49× | ||
| 03 | Albert Einstein | Technology & Electronics | 53.19× | ||
| 04 | University of Oxford | Business & Career | 49.84× | ||
| 05 | Michael Fassbender | Movies & TV | 9.74× | ||
| 06 | Romeo and Juliet | Arts & Culture | 8.83× | ||
| 07 | George Clooney | Movies & TV | 5.21× | ||
| 08 | Tony Award | Arts & Culture | 4.58× | ||
| 09 | Robert Redford | Movies & TV | 4.08× | ||
| 10 | Catherine O'Hara | Movies & TV | 3.83× | ||
| 11 | FedEx | Business & Career | 2.88× | ||
| 12 | Livestock | Pets & Animals | 2.47× | ||
| 13 | Folklore | Politics & Society | 2.31× | ||
| 14 | Internet & Social Media | 2.12× | |||
| 15 | Internet & Social Media | 2.08× | |||
| 16 | Mortgage loans | Business & Career | 1.99× | ||
| 17 | Hobby Lobby | Home & Garden | 1.94× | ||
| 18 | Nature | Home & Garden | 1.58× | ||
| 19 | Furniture | Home & Garden | 1.56× | ||
| 20 | Happiness | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Spirituality | BALANCE | 1.73× | |
| Tradition | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.91× | |
| Pet Ownership | JOY | 0.92× |
University of Bern has an estimated audience of 456,415 people in United States, concentrated in California and Texas.
73.8% of University of Bern fans are female, 26.2% are male, with an average age of 46.2 years.
University of Bern fans show strongest brand affinity for Humboldt University of Berlin (234.51×), Albert Einstein (53.19×), and University of Oxford (49.84×) over the country average.
University of Bern fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond University of Bern itself, the audience over-indexes on Albert Einstein (53.19×), University of Oxford (49.84×), Propolis (87.49×), and Pinterest (2.08×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for University of Bern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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