Institute for Advanced Study Audience in United States
Institute for Advanced Study has an estimated audience of 564,273 people in United States. 75.1% are female, 24.9% are male, average age 45.3. Top regions: New Jersey, New York, California. Top brand affinities: Ira Glass, Israel, Collectable, 3D printing, Litter box.
The average Institute for Advanced Study fan in United States is 45.3 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include Ira Glass, Israel, Collectable, with strongest over-indexing on Ira Glass (31.69× the country average). Demographically, the Institute for Advanced Study audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Spirituality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI
Demographics of Institute for Advanced Study fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 45.3 |
| Estimated audience size | 564,273 |
Audience persona
The typical Institute for Advanced Study fan in United States is more female, around 45.3 years old, with strong Spirituality tendencies and a notable affinity for Ira Glass.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Jersey | 171,822 | 11.97× |
| New York | 62,881 | 1.99× |
| California | 61,746 | 1× |
| Pennsylvania | 38,834 | 2.04× |
| Massachusetts | 24,593 | 2.21× |
| Texas | 22,449 | 0.46× |
| Illinois | 17,331 | 0.92× |
| Florida | 13,876 | 0.36× |
| Virginia | 13,416 | 0.98× |
| Maryland | 10,406 | 1.07× |
| North Carolina | 9,851 | 0.58× |
| Georgia | 8,668 | 0.5× |
| Connecticut | 8,641 | 1.53× |
| Washington | 8,386 | 0.74× |
| Michigan | 7,876 | 0.53× |
| Indiana | 7,774 | 0.75× |
| Ohio | 7,437 | 0.43× |
| Minnesota | 6,300 | 0.78× |
| Washington, District of Columbia | 5,376 | 3.17× |
| Wisconsin | 5,014 | 0.59× |
| Colorado | 4,990 | 0.56× |
| Tennessee | 4,946 | 0.44× |
| Oregon | 4,017 | 0.62× |
| Rhode Island | 3,899 | 2.17× |
| Missouri | 3,723 | 0.41× |
| Arizona | 3,697 | 0.32× |
| South Carolina | 2,894 | 0.34× |
| Utah | 2,396 | 0.47× |
| New Mexico | 2,301 | 0.81× |
| Iowa | 2,270 | 0.49× |
| Louisiana | 2,191 | 0.3× |
| New Hampshire | 2,057 | 0.93× |
| Kentucky | 1,915 | 0.27× |
| Maine | 1,618 | 0.8× |
| Alabama | 1,576 | 0.2× |
| Oklahoma | 1,557 | 0.25× |
| Mississippi | 1,456 | 0.31× |
| Nevada | 1,406 | 0.26× |
| Delaware | 1,384 | 0.89× |
| Arkansas | 1,294 | 0.28× |
| Hawaii | 1,224 | 0.5× |
| Kansas | 1,196 | 0.27× |
| Vermont | 1,158 | 1.17× |
| Idaho | 1,110 | 0.39× |
| West Virginia | 1,110 | 0.42× |
| Alaska | 1,107 | 0.92× |
| Nebraska | 1,045 | 0.37× |
| Montana | 965 | 0.62× |
| South Dakota | 953 | 0.73× |
| North Dakota | 928 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ira Glass | 31.69× | Music & Radio |
| Israel | 2.45× | Travel & Leisure |
| Collectable | 1.52× | Kids & Family |
| 3D printing | 2.3× | Technology & Electronics |
| Litter box | 1.58× | Pets & Animals |
| Jeep Wagoneer | 4.08× | Cars & Mobility |
| Pillow | 1.51× | Home & Garden |
| Magazine (band) | 4.51× | Music & Radio |
| Home staging | 3.55× | Home & Garden |
| Google Photos | 1.5× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.05× | Sports |
| Hypertext | 3.43× | Technology & Electronics |
| Viator | 3.23× | Travel & Leisure |
| Erie County, New York | 5.18× | Travel & Leisure |
| Strategic human resource planning | 4.88× | Business & Career |
| Canon (music) | 9.79× | Music & Radio |
| JDSU | 1.58× | Business & Career |
| Panama | 1.78× | Travel & Leisure |
| IS (Infinite Stratos) | 1.82× | Literature |
| Hocus Pocus | 2.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.22 |
| Individualism | JOY | 1.94 |
| Tradition | CONSERVATISM | 1.86 |
| Sustainability | BALANCE | 1.79 |
| Urban Lifestyle | OPEN | 1.71 |
| Extroversion | THRILL | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.7% |
| Germany | 10.0% |
| Brazil | 7.7% |
See Institute for Advanced Study audiences in other countries
- Institute for Advanced Study — Germany
- Institute for Advanced Study — United Kingdom
- Institute for Advanced Study — France
- Institute for Advanced Study — Italy
- Institute for Advanced Study — Spain
- Institute for Advanced Study — Brazil
- Institute for Advanced Study — Japan
- Institute for Advanced Study — South Korea
- Institute for Advanced Study — India
More Business & Career audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Institute for Advanced Study have in United States?
Institute for Advanced Study has an estimated audience of 564,273 people in United States, concentrated in New Jersey and New York.
What is the gender split and age of Institute for Advanced Study fans?
75.1% of Institute for Advanced Study fans are female, 24.9% are male, with an average age of 45.3 years.
Which brands do Institute for Advanced Study fans like most?
Institute for Advanced Study fans show strongest brand affinity for Ira Glass (31.69×), Israel (2.45×), and Collectable (1.52×) over the country average.
Where do Institute for Advanced Study fans live in United States?
Institute for Advanced Study fans in United States are most concentrated in New Jersey (reach 171,822), New York (reach 62,881), and California (reach 61,746). These three regions account for the largest share of the active audience.
What other brands do Institute for Advanced Study fans also like?
Beyond Institute for Advanced Study itself, the audience over-indexes on Israel (2.45×), Collectable (1.52×), 3D printing (2.3×), and Litter box (1.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Institute for Advanced Study. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.