Princeton, New Jersey Audience in United States

Princeton, New Jersey has an estimated audience of 1,040,123 people in United States. 65.0% are female, 35.0% are male, average age 43.8. Top regions: New Jersey, New York, Pennsylvania. Top brand affinities: Two Door Cinema Club, Autism Awareness, University of Oxford, Diabetes mellitus awareness, Humboldt University of Berlin.

The average Princeton, New Jersey fan in United States is 43.8 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Pennsylvania. Top brand affinities include Two Door Cinema Club, Autism Awareness, University of Oxford, with strongest over-indexing on Two Door Cinema Club (134.49× the country average). Demographically, the Princeton, New Jersey audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Princeton, New Jersey fans

Demographic split for Princeton, New Jersey audience in United States
MetricValue
Female65.0%
Male35.0%
Average age43.8
Estimated audience size1,040,123

Audience persona

The typical Princeton, New Jersey fan in United States is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Two Door Cinema Club.

Top regions in United States

Top regions ranked by reach for Princeton, New Jersey in United States
RegionReachAffinity
New Jersey317,97712.02×
New York154,2262.65×
Pennsylvania101,9162.91×
California75,5710.66×
Texas49,8240.56×
Florida40,3780.57×
Massachusetts35,4391.73×
Virginia29,9291.18×
Illinois29,5430.85×
North Carolina24,0690.77×
Maryland21,7441.22×
Georgia19,4450.61×
Indiana18,9821×
Ohio17,2310.54×
Connecticut16,9441.62×
Minnesota14,3070.96×
Michigan13,8510.51×
Washington13,1100.63×
Colorado11,0900.68×
Tennessee10,1210.49×
Arizona9,6400.45×
South Carolina8,3360.53×
Missouri8,0290.48×
Washington, District of Columbia7,3012.34×
Wisconsin7,2070.46×
Iowa6,5160.76×
Oregon5,8690.49×
Delaware5,7722.01×
Kentucky5,3620.41×
Alabama5,1900.36×
Louisiana4,8100.36×
New Hampshire4,4831.09×
Arkansas4,4790.52×
Utah4,3190.46×
Oklahoma3,7820.33×
Rhode Island3,7641.14×
Nevada3,4760.35×
Maine3,2290.87×
Kansas3,2070.39×
West Virginia2,6600.55×
Mississippi2,4590.29×
Vermont2,3671.3×
Idaho1,9120.37×
Nebraska1,9000.36×
New Mexico1,8900.36×
Hawaii1,6480.37×
Montana1,0240.35×
South Dakota6620.28×
Alaska6080.27×
North Dakota5430.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Princeton, New Jersey audience
BrandAffinityCategory
Two Door Cinema Club134.49×Music & Radio
Autism Awareness19.03×Health
University of Oxford26.49×Business & Career
Diabetes mellitus awareness12.48×Health
Humboldt University of Berlin61.17×Business & Career
Propolis52.03×Health
Albert Einstein20.67×Technology & Electronics
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.5×News
Catherine O'Hara5.56×Movies & TV
Calgary Flames20×Sports
Charles, Prince of Wales18.87×Politics & Society
Princeton University15.78×Business & Career
Hobby Lobby2.72×Home & Garden
Florida Panthers8.23×Sports
Planet Fitness2.39×Sports
Staples (Canada)3.07×Business & Career
Diaper bag3.85×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Princeton, New Jersey audience
TraitClusterScore
ExtroversionTHRILL1.45
Community OrientationOPEN1.37
Career OrientationPOWER1.35
IndulgenceJOY1.29
Early Adopter MentalityPOWER1.29
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Princeton, New Jersey
CountryShare
United States58.1%
Brazil6.3%
United Kingdom5.6%

See Princeton, New Jersey audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Princeton, New Jersey have in United States?

Princeton, New Jersey has an estimated audience of 1,040,123 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Princeton, New Jersey fans?

65.0% of Princeton, New Jersey fans are female, 35.0% are male, with an average age of 43.8 years.

Which brands do Princeton, New Jersey fans like most?

Princeton, New Jersey fans show strongest brand affinity for Two Door Cinema Club (134.49×), Autism Awareness (19.03×), and University of Oxford (26.49×) over the country average.

Where do Princeton, New Jersey fans live in United States?

Princeton, New Jersey fans in United States are most concentrated in New Jersey (reach 317,977), New York (reach 154,226), and Pennsylvania (reach 101,916). These three regions account for the largest share of the active audience.

What other brands do Princeton, New Jersey fans also like?

Beyond Princeton, New Jersey itself, the audience over-indexes on Autism Awareness (19.03×), University of Oxford (26.49×), Diabetes mellitus awareness (12.48×), and Humboldt University of Berlin (61.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Princeton, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.