Rascasse Audience Intelligence

Princeton, New Jersey Audience in United States

A data profile of the people who buy, follow and care about Princeton, New Jersey in United States — modelled from more than twelve digital signal sources. Princeton, New Jersey has an estimated audience of 1,040,123 people in United States.

#2059among POI in United States#1727in Travel & Leisure

The average Princeton, New Jersey fan in United States is 43.8 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Pennsylvania.

Top brand affinities include Humboldt University of Berlin, Albert Einstein, Two Door Cinema Club, with strongest over-indexing on Humboldt University of Berlin (110.88× the country average).

Demographically, the Princeton, New Jersey audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Princeton, New Jersey fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Humboldt University of Berlin.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Princeton, New Jersey profile in United States.

Audience size
1M
in United States
Gender
65.0%♀
35.0% male
Age
43.8
average years
Country rank
#23067
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Princeton, New Jersey fans

65.0% are female, 35.0% are male, average age 43.8.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Princeton, New Jersey audience in United States
MetricValue
Female65.0%
Male35.0%
Average age43.8
Estimated audience size1,040,123
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Princeton, New Jersey audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

58.0%

of the worldwide Princeton, New Jersey audience comes from United States.

Worldwide audience distribution share by country for Princeton, New Jersey
CountryShare
United States58.0%
Brazil6.3%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Princeton, New Jersey audience in United States is strongest.

Fig. 05

Top regions by affinity

Princeton, New Jersey fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K12.87×
02Pennsylvania~100K2.99×
03New York~100K2.36×
04Delaware~6K2.04×
05Washington, District of Columbia~6K1.98×
06Massachusetts~30K1.68×
07Connecticut~20K1.64×
08Vermont~2K1.21×
09Maryland~20K1.16×
10Rhode Island~4K1.13×
11Virginia~30K1.10×
12New Hampshire~4K1.07×
13Maine~4K0.97×
14Minnesota~10K0.93×
15Alaska~2K0.84×
16North Dakota~2K0.83×
17South Dakota~2K0.81×
18Illinois~30K0.80×
19Indiana~20K0.80×
20West Virginia~4K0.78×
21Iowa~7K0.77×
22Montana~2K0.77×
23Arkansas~6K0.75×
24Hawaii~3K0.70×
25North Carolina~20K0.69×
26Idaho~4K0.69×
27Colorado~10K0.67×
28Nebraska~3K0.66×
29New Mexico~3K0.66×
30Mississippi~6K0.65×
31South Carolina~10K0.62×
32Kansas~5K0.62×
33Utah~6K0.60×
34Georgia~20K0.59×
35Washington~10K0.59×
36California~70K0.58×
37Florida~40K0.58×
38Kentucky~7K0.57×
39Oregon~7K0.57×
40Oklahoma~7K0.57×
41Ohio~20K0.56×
42Louisiana~8K0.56×
43Tennessee~10K0.55×
44Missouri~9K0.55×
45Nevada~6K0.55×
46Wisconsin~8K0.54×
47Texas~50K0.53×
48Alabama~8K0.53×
49Michigan~10K0.52×
50Arizona~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Princeton, New Jersey, United States
0.49×1.00×12.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Princeton, New Jersey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Princeton, New Jersey audience
#·InterestCategoryAffinity×
01Two Door Cinema ClubMusic & Radio135.42×
02Humboldt University of BerlinBusiness & Career110.88×
03PropolisHealth48.15×
04Albert EinsteinTechnology & Electronics35.29×
05University of OxfordBusiness & Career28.13×
06Calgary FlamesSports20.00×
07Franz Ferdinand (band)Music & Radio20.00×
08Placebo (band)Music & Radio20.00×
09The xxMusic & Radio20.00×
10Disclosure (band)Music & Radio13.99×
11Florida PanthersSports10.10×
12Michael FassbenderMovies & TV7.72×
13Ivy LeagueBusiness & Career6.55×
14Buffalo SabresSports5.39×
15Tony AwardArts & Culture3.62×
16Real propertyHome & Garden2.02×
17LivestockPets & Animals1.83×
18Trader Joe'sShopping1.74×
19Hobby LobbyHome & Garden1.68×
20FragrancesBeauty & Wellness1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Princeton, New Jersey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Princeton, New Jersey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Career OrientationPOWER1.58×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Princeton, New Jersey audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Princeton, New Jersey have in United States?

Princeton, New Jersey has an estimated audience of 1,040,123 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of Princeton, New Jersey fans?

65.0% of Princeton, New Jersey fans are female, 35.0% are male, with an average age of 43.8 years.

03

Which brands do Princeton, New Jersey fans like most?

Princeton, New Jersey fans show strongest brand affinity for Humboldt University of Berlin (110.88×), Albert Einstein (35.29×), and Two Door Cinema Club (135.42×) over the country average.

04

Where do Princeton, New Jersey fans live in United States?

Princeton, New Jersey fans in United States are most concentrated in New Jersey (reach ~300K), New York (reach ~100K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Princeton, New Jersey fans also like?

Beyond Princeton, New Jersey itself, the audience over-indexes on Albert Einstein (35.29×), Two Door Cinema Club (135.42×), University of Oxford (28.13×), and Propolis (48.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Princeton, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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