Oscar Wilde Audience in Germany
Oscar Wilde has an estimated audience of 321,780 people in Germany. 55.6% are female, 44.4% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kate Beckinsale, Rosamund Pike, Bryan Ferry, Keira Knightley, Lily Allen.
The average Oscar Wilde fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kate Beckinsale, Rosamund Pike, Bryan Ferry, with strongest over-indexing on Kate Beckinsale (73.17× the country average). Demographically, the Oscar Wilde audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Oscar Wilde fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.7 |
| Estimated audience size | 321,780 |
Audience persona
The typical Oscar Wilde fan in Germany is more female, around 37.7 years old, with strong Tradition tendencies and a notable affinity for Kate Beckinsale.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,409 | 1.04× |
| Bayern | 55,883 | 1.08× |
| Baden-Württemberg | 48,683 | 1.11× |
| Niedersachsen | 28,848 | 0.92× |
| Hessen | 27,623 | 1.13× |
| Berlin | 20,309 | 1.41× |
| Rheinland-Pfalz | 16,781 | 1.04× |
| Sachsen | 16,302 | 1.03× |
| Schleswig-Holstein | 10,468 | 0.91× |
| Brandenburg | 8,489 | 0.85× |
| Hamburg | 8,053 | 1.11× |
| Thüringen | 7,624 | 0.93× |
| Sachsen-Anhalt | 6,609 | 0.79× |
| Mecklenburg-Vorpommern | 5,351 | 0.87× |
| Saarland | 3,407 | 0.86× |
| Bremen | 2,513 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kate Beckinsale | 73.17× | Movies & TV |
| Rosamund Pike | 86.67× | Movies & TV |
| Bryan Ferry | 87× | Music & Radio |
| Keira Knightley | 35.69× | Movies & TV |
| Lily Allen | 61.6× | Music & Radio |
| Haunted house | 67.31× | Kids & Family |
| Joan Collins | 52.66× | Fashion & Accessoires |
| Poltergeist (1982 film) | 84.88× | Movies & TV |
| Jon Hamm | 35.99× | Movies & TV |
| Jessica Chastain | 38.86× | Movies & TV |
| Suki Waterhouse | 41.21× | Fashion & Accessoires |
| Die Antwoord | 53.56× | Music & Radio |
| Romeo and Juliet | 43.07× | Arts & Culture |
| Cacharel | 85.43× | Beauty & Wellness |
| Michael Sheen | 35.43× | Movies & TV |
| Jeremy Scott | 75.05× | Fashion & Accessoires |
| Metro (British newspaper) | 104.79× | News |
| Jennifer Connelly | 19.05× | Movies & TV |
| Catherine, Duchess of Cambridge | 11.07× | Politics & Society |
| Benedict Cumberbatch | 20.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.66 |
| Individualism | JOY | 1.55 |
| Design Affinity | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.42 |
| Patriotism | CONSERVATISM | 1.41 |
| Spirituality | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 8.8% |
| Italy | 7.0% |
See Oscar Wilde audiences in other countries
More Author audiences in Germany
- Sarah, Duchess of York (1,390,543)
- Sebastian Fitzek (1,371,136)
- Caroline Wahl (1,226,296)
- Stephen King (1,143,073)
- Ferdinand von Schirach (1,043,775)
Frequently asked questions
How many fans does Oscar Wilde have in Germany?
Oscar Wilde has an estimated audience of 321,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oscar Wilde fans?
55.6% of Oscar Wilde fans are female, 44.4% are male, with an average age of 37.7 years.
Which brands do Oscar Wilde fans like most?
Oscar Wilde fans show strongest brand affinity for Kate Beckinsale (73.17×), Rosamund Pike (86.67×), and Bryan Ferry (87×) over the country average.
Where do Oscar Wilde fans live in Germany?
Oscar Wilde fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,409), Bayern (reach 55,883), and Baden-Württemberg (reach 48,683). These three regions account for the largest share of the active audience.
What other brands do Oscar Wilde fans also like?
Beyond Oscar Wilde itself, the audience over-indexes on Rosamund Pike (86.67×), Bryan Ferry (87×), Keira Knightley (35.69×), and Lily Allen (61.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oscar Wilde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.