A data profile of the people who buy, follow and care about Oscar Wilde in Germany — modelled from more than twelve digital signal sources. Oscar Wilde has an estimated audience of 324,454 people in Germany.
The average Oscar Wilde fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kate Beckinsale, Rosamund Pike, Bryan Ferry, with strongest over-indexing on Kate Beckinsale (73.17× the country average).
Demographically, the Oscar Wilde audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Oscar Wilde fan in Germany is more female, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Kate Beckinsale.
The key figures that characterise the Oscar Wilde profile in Germany.
55.6% are female, 44.4% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.7 |
| Estimated audience size | 324,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Oscar Wilde audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 8.9% |
| Italy | 6.5% |
Where the Oscar Wilde audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.46× | |
| 02 | Hamburg | ~8K | 1.12× | |
| 03 | Bayern | ~60K | 1.09× | |
| 04 | Hessen | ~30K | 1.09× | |
| 05 | Baden-Württemberg | ~50K | 1.08× | |
| 06 | Rheinland-Pfalz | ~20K | 1.03× | |
| 07 | Sachsen | ~20K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~70K | 0.99× | |
| 09 | Thüringen | ~8K | 0.94× | |
| 10 | Bremen | ~3K | 0.93× | |
| 11 | Schleswig-Holstein | ~10K | 0.91× | |
| 12 | Saarland | ~4K | 0.91× | |
| 13 | Niedersachsen | ~30K | 0.90× | |
| 14 | Brandenburg | ~9K | 0.88× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.87× | |
| 16 | Sachsen-Anhalt | ~7K | 0.84× |
The strongest cross-interests of the Oscar Wilde audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metro (British newspaper) | News | 104.79× | ||
| 02 | Bryan Ferry | Music & Radio | 87.00× | ||
| 03 | Rosamund Pike | Movies & TV | 86.67× | ||
| 04 | Cacharel | Beauty & Wellness | 85.43× | ||
| 05 | Poltergeist (1982 film) | Movies & TV | 84.88× | ||
| 06 | Jeremy Scott | Fashion & Accessoires | 75.05× | ||
| 07 | Kate Beckinsale | Movies & TV | 73.17× | ||
| 08 | Haunted house | Kids & Family | 67.31× | ||
| 09 | Lily Allen | Music & Radio | 61.60× | ||
| 10 | Die Antwoord | Music & Radio | 53.56× | ||
| 11 | Joan Collins | Fashion & Accessoires | 52.66× | ||
| 12 | Romeo and Juliet | Arts & Culture | 43.07× | ||
| 13 | Suki Waterhouse | Fashion & Accessoires | 41.21× | ||
| 14 | Jessica Chastain | Movies & TV | 38.86× | ||
| 15 | Jon Hamm | Movies & TV | 35.99× | ||
| 16 | Keira Knightley | Movies & TV | 35.69× | ||
| 17 | Michael Sheen | Movies & TV | 35.43× | ||
| 18 | Benedict Cumberbatch | Movies & TV | 20.09× | ||
| 19 | Jennifer Connelly | Movies & TV | 19.05× | ||
| 20 | Catherine, Duchess of Cambridge | Politics & Society | 11.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.05× | |
| Spirituality | BALANCE | 1.75× | |
| Luxury Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.00× | |
| Design Affinity | PREMIUM | 1.08× | |
| Sports Activity | POWER | 1.10× |
Oscar Wilde has an estimated audience of 324,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
55.6% of Oscar Wilde fans are female, 44.4% are male, with an average age of 37.7 years.
Oscar Wilde fans show strongest brand affinity for Kate Beckinsale (73.17×), Rosamund Pike (86.67×), and Bryan Ferry (87×) over the country average.
Oscar Wilde fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Oscar Wilde itself, the audience over-indexes on Rosamund Pike (86.67×), Bryan Ferry (87×), Keira Knightley (35.69×), and Lily Allen (61.6×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Oscar Wilde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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