Rascasse Audience Intelligence

Haunted house Audience in Germany

A data profile of the people who buy, follow and care about Haunted house in Germany — modelled from more than twelve digital signal sources. Haunted house has an estimated audience of 321,474 people in Germany.

#5937among Topic in Germany#328in Kids & Family

The average Haunted house fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Oscar Wilde, Robert Redford, Money back guarantee, with strongest over-indexing on Oscar Wilde (67.31× the country average).

Demographically, the Haunted house audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Haunted house fan in Germany is more female, around 29.8 years old, with strong Extroversion tendencies and a notable affinity for Oscar Wilde.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haunted house profile in Germany.

Audience size
321K
in Germany
Gender
57.3%♀
42.7% male
Age
29.8
average years
Country rank
#16499
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Haunted house fans

57.3% are female, 42.7% are male, average age 29.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Haunted house audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age29.8
Estimated audience size321,474
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Haunted house audience in Germany
Age bracketShare%
16-1946%
20-2921%
30-3916%
40-4912%
50+5%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Haunted house audience comes from Germany.

Worldwide audience distribution share by country for Haunted house
CountryShare
United States53.0%
United Kingdom7.6%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haunted house audience in Germany is strongest.

Fig. 05

Top regions by affinity

Haunted house fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.41×
02Rheinland-Pfalz~20K1.30×
03Berlin~20K1.15×
04Nordrhein-Westfalen~70K1.06×
05Niedersachsen~30K1.06×
06Saarland~4K1.05×
07Bayern~50K1.03×
08Hamburg~7K1.00×
09Bremen~3K1.00×
10Baden-Württemberg~40K0.99×
11Schleswig-Holstein~10K0.95×
12Sachsen~10K0.93×
13Brandenburg~9K0.88×
14Thüringen~7K0.86×
15Mecklenburg-Vorpommern~5K0.84×
16Sachsen-Anhalt~7K0.83×
Fig. 06

Affinity by region

Affinity by region — Haunted house, Germany
0.83×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haunted house audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haunted house audience
#·InterestCategoryAffinity×
01Oscar WildeLiterature67.31×
02Money back guaranteeShopping36.48×
03Oblivion (2013 film)Movies & TV20.00×
04Ben StillerMovies & TV20.00×
05Jeffrey Dean MorganMovies & TV20.00×
06Jeremy RennerMovies & TV20.00×
07Danny TrejoMovies & TV20.00×
08Joseph Gordon-LevittMovies & TV20.00×
09Victoria JusticeMovies & TV20.00×
10Mila KunisMovies & TV19.91×
11Rose LeslieMovies & TV19.83×
12Google TrendsInternet & Social Media15.13×
13Vincent D'OnofrioMovies & TV15.09×
14Brie LarsonMovies & TV15.00×
15Robert RedfordMovies & TV14.67×
16Rosamund PikeMovies & TV13.71×
17American Horror StoryMovies & TV13.60×
18Jaden SmithMovies & TV11.82×
19Gianna NanniniMusic & Radio11.22×
20HugendubelShopping3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haunted house audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haunted house audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.00×
TraditionCONSERVATISM1.70×
Risk AppetiteTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haunted house audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Sports ActivityPOWER0.78×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Haunted house have in Germany?

Haunted house has an estimated audience of 321,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Haunted house fans?

57.3% of Haunted house fans are female, 42.7% are male, with an average age of 29.8 years.

03

Which brands do Haunted house fans like most?

Haunted house fans show strongest brand affinity for Oscar Wilde (67.31×), Robert Redford (14.67×), and Money back guarantee (36.48×) over the country average.

04

Where do Haunted house fans live in Germany?

Haunted house fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Haunted house fans also like?

Beyond Haunted house itself, the audience over-indexes on Robert Redford (14.67×), Money back guarantee (36.48×), Oblivion (2013 film) (20×), and Mila Kunis (19.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Haunted house audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Haunted house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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