Haunted house Audience in Germany
Haunted house has an estimated audience of 321,474 people in Germany. 57.3% are female, 42.7% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Hooters, Google Home, Dog breed, Knokke-Heist, Huck (magazine).
The average Haunted house fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Hooters, Google Home, Dog breed, with strongest over-indexing on The Hooters (20× the country average). Demographically, the Haunted house audience skews more female with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Haunted house fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 29.8 |
| Estimated audience size | 321,474 |
Audience persona
The typical Haunted house fan in Germany is more female, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Hooters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,640 | 1.09× |
| Bayern | 53,454 | 1.03× |
| Baden-Württemberg | 44,824 | 1.02× |
| Hessen | 36,761 | 1.5× |
| Niedersachsen | 30,418 | 0.97× |
| Rheinland-Pfalz | 21,602 | 1.34× |
| Berlin | 18,624 | 1.3× |
| Sachsen | 15,116 | 0.96× |
| Schleswig-Holstein | 11,062 | 0.96× |
| Brandenburg | 8,151 | 0.82× |
| Hamburg | 7,330 | 1.01× |
| Thüringen | 5,922 | 0.72× |
| Sachsen-Anhalt | 5,704 | 0.68× |
| Mecklenburg-Vorpommern | 4,432 | 0.72× |
| Saarland | 3,865 | 0.98× |
| Bremen | 2,447 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Hooters | 20× | Music & Radio |
| Google Home | 13.1× | Technology & Electronics |
| Dog breed | 1.98× | Pets & Animals |
| Knokke-Heist | 13.41× | Travel & Leisure |
| Huck (magazine) | 20× | Internet & Social Media |
| Kyokushin | 20× | Sports |
| Hawesko | 7.31× | Food & Beverages |
| Loincloth | 5.22× | Fashion & Accessoires |
| Mustard seed | 17.54× | Food & Beverages |
| Progressive rock | 2.33× | Music & Radio |
| Unique Gifts | 1.96× | Shopping |
| Israel | 2.22× | Travel & Leisure |
| Hachis Parmentier | 14.13× | Food & Beverages |
| KLIX (AM) | 2.85× | Music & Radio |
| Birthday Gifts | 1.81× | Kids & Family |
| Ayrton Senna | 5.41× | Sports |
| Stradivarius | 1.65× | Shopping |
| Collectable | 1.63× | Kids & Family |
| Nazım Hikmet Ran | 12.76× | Literature |
| Nurse education | 2.44× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.97 |
| Tradition | CONSERVATISM | 1.83 |
| Travelling | THRILL | 1.6 |
| Pet Ownership | JOY | 1.55 |
| Sustainability | BALANCE | 1.45 |
| Urban Lifestyle | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.1% |
| United Kingdom | 7.6% |
| Japan | 5.2% |
See Haunted house audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Haunted house have in Germany?
Haunted house has an estimated audience of 321,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Haunted house fans?
57.3% of Haunted house fans are female, 42.7% are male, with an average age of 29.8 years.
Which brands do Haunted house fans like most?
Haunted house fans show strongest brand affinity for The Hooters (20×), Google Home (13.1×), and Dog breed (1.98×) over the country average.
Where do Haunted house fans live in Germany?
Haunted house fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,640), Bayern (reach 53,454), and Baden-Württemberg (reach 44,824). These three regions account for the largest share of the active audience.
What other brands do Haunted house fans also like?
Beyond Haunted house itself, the audience over-indexes on Google Home (13.1×), Dog breed (1.98×), Knokke-Heist (13.41×), and Huck (magazine) (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Haunted house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.