Haunted house Audience in United States

Haunted house logo

Haunted house has an estimated audience of 6,197,854 people in United States. 66.5% are female, 33.5% are male, average age 34.6. Top regions: Texas, California, Illinois. Top brand affinities: Keene, New Hampshire, Grinch, Grace Slick, Goop, Monogram.

The average Haunted house fan in United States is 34.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Keene, New Hampshire, Grinch, Grace Slick, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Haunted house audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Haunted house fans

Demographic split for Haunted house audience in United States
MetricValue
Female66.5%
Male33.5%
Average age34.6
Estimated audience size6,197,854

Audience persona

The typical Haunted house fan in United States is more female, around 34.6 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Haunted house in United States
RegionReachAffinity
Texas634,0231.19×
California386,2200.57×
Illinois339,1511.64×
Ohio338,8281.77×
Michigan297,8971.84×
New York295,9970.85×
Georgia246,2341.29×
Florida230,0950.55×
Pennsylvania228,9361.1×
Tennessee194,5921.57×
Indiana190,1701.68×
North Carolina158,5250.85×
Colorado136,7291.4×
Wisconsin134,7931.45×
New Jersey133,5080.85×
Alabama125,2981.45×
Kentucky124,9911.61×
Missouri122,7051.23×
Virginia118,5720.79×
Washington117,5260.95×
Maryland113,0441.06×
Arizona100,8930.8×
South Carolina94,1841.01×
Utah93,2581.68×
Massachusetts89,3180.73×
Oklahoma88,2481.28×
Louisiana75,5320.95×
Arkansas72,1761.41×
Iowa70,8531.39×
Oregon67,5820.95×
Minnesota59,4260.67×
Connecticut51,0840.82×
Mississippi50,4230.99×
Nevada50,4170.84×
Kansas47,9130.98×
Nebraska41,5071.34×
West Virginia31,1741.08×
Idaho25,8170.83×
New Mexico23,7170.76×
Rhode Island21,7391.1×
Delaware14,2630.83×
New Hampshire14,0940.58×
Hawaii11,6600.44×
South Dakota11,5440.81×
Washington, District of Columbia10,4730.56×
Maine9,2930.42×
Montana6,6950.39×
North Dakota6,4410.51×
Wyoming4,5720.5×
Alaska4,2000.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haunted house audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Grinch15.34×Movies & TV
Grace Slick27.12×Music & Radio
Goop13.36×Internet & Social Media
Monogram9.14×Home & Garden
Wok15.32×Food & Beverages
Vocal harmony10.41×Music & Radio
Hibachi17.71×Food & Beverages
Google Home11.56×Technology & Electronics
Gift registry23.1×Kids & Family
Hemnet20.14×Home & Garden
Dog breed1.7×Pets & Animals
Governor of Michigan9.15×Politics & Society
No Escape (1994 film)13.7×Movies & TV
headspace10.7×Health
Guitarist (magazine)12.94×Music & Radio
Parral, Chihuahua15.64×Travel & Leisure
Ira Glass18.11×Music & Radio
La Jolla8.73×Travel & Leisure
Throne of Glass6.83×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haunted house audience
TraitClusterScore
ExtroversionTHRILL1.57
Urban LifestyleOPEN1.28
TraditionCONSERVATISM1.27
LGBTQ+ IdentityOPEN1.24
Community OrientationOPEN1.2
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Haunted house
CountryShare
United States53.1%
United Kingdom7.6%
Japan5.2%

See Haunted house audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Haunted house have in United States?

Haunted house has an estimated audience of 6,197,854 people in United States, concentrated in Texas and California.

What is the gender split and age of Haunted house fans?

66.5% of Haunted house fans are female, 33.5% are male, with an average age of 34.6 years.

Which brands do Haunted house fans like most?

Haunted house fans show strongest brand affinity for Keene, New Hampshire (675×), Grinch (15.34×), and Grace Slick (27.12×) over the country average.

Where do Haunted house fans live in United States?

Haunted house fans in United States are most concentrated in Texas (reach 634,023), California (reach 386,220), and Illinois (reach 339,151). These three regions account for the largest share of the active audience.

What other brands do Haunted house fans also like?

Beyond Haunted house itself, the audience over-indexes on Grinch (15.34×), Grace Slick (27.12×), Goop (13.36×), and Monogram (9.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haunted house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.