Rascasse Audience Intelligence

Haunted house Audience in United States

A data profile of the people who buy, follow and care about Haunted house in United States — modelled from more than twelve digital signal sources. Haunted house has an estimated audience of 6,197,854 people in United States.

#3297among Topic in United States#162in Kids & Family

The average Haunted house fan in United States is 34.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Beetlejuice, Brittany Snow, Austin Powers (film series), with strongest over-indexing on Beetlejuice (4.57× the country average).

Demographically, the Haunted house audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Haunted house fan in United States is more female, around 34.6 years old, with strong Community Orientation tendencies and a notable affinity for Beetlejuice.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haunted house profile in United States.

Audience size
6.2M
in United States
Gender
66.5%♀
33.5% male
Age
34.6
average years
Country rank
#5579
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Haunted house fans

66.5% are female, 33.5% are male, average age 34.6.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Haunted house audience in United States
MetricValue
Female66.5%
Male33.5%
Average age34.6
Estimated audience size6,197,854
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Haunted house audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

53.0%

of the worldwide Haunted house audience comes from United States.

Worldwide audience distribution share by country for Haunted house
CountryShare
United States53.0%
United Kingdom7.6%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haunted house audience in United States is strongest.

Fig. 05

Top regions by affinity

Haunted house fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~300K1.80×
02Michigan~300K1.71×
03Utah~90K1.67×
04Kentucky~100K1.66×
05Illinois~300K1.60×
06Indiana~200K1.55×
07Tennessee~200K1.46×
08Wisconsin~100K1.46×
09Alabama~100K1.41×
10Arkansas~70K1.36×
11Iowa~70K1.36×
12Oklahoma~90K1.32×
13Nebraska~40K1.32×
14Colorado~100K1.31×
15Georgia~200K1.21×
16Missouri~100K1.18×
17Texas~600K1.16×
18West Virginia~30K1.16×
19Pennsylvania~200K1.13×
20Rhode Island~20K1.09×
21Mississippi~50K1.05×
22South Carolina~100K1.03×
23Kansas~50K1.03×
24Maryland~100K1.02×
25South Dakota~10K1.00×
26Louisiana~80K0.96×
27Washington~100K0.93×
28Oregon~60K0.89×
29Delaware~20K0.89×
30Idaho~30K0.88×
31North Carolina~200K0.85×
32New Jersey~100K0.85×
33Arizona~100K0.82×
34Nevada~50K0.81×
35New Mexico~30K0.81×
36Virginia~100K0.78×
37Connecticut~50K0.78×
38New York~300K0.77×
39Massachusetts~90K0.73×
40Minnesota~60K0.69×
41Washington, District of Columbia~10K0.65×
42North Dakota~8K0.64×
43New Hampshire~20K0.63×
44Wyoming~5K0.58×
45California~400K0.56×
46Florida~200K0.54×
47Hawaii~10K0.49×
48Maine~10K0.48×
49Montana~8K0.47×
50Alaska~6K0.47×
Fig. 06

Affinity by region

Affinity by region — Haunted house, United States
0.47×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haunted house audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haunted house audience
#·InterestCategoryAffinity×
01WaterworldMovies & TV12.56×
02Michael GambonMovies & TV12.56×
03Bonnie WrightMovies & TV12.56×
04Freddy vs. JasonMovies & TV12.56×
05Miyamoto MusashiPolitics & Society12.56×
06Austin Powers (film series)Movies & TV11.32×
07The Strangers (2008 film)Movies & TV9.39×
08A Quiet PlaceMovies & TV8.76×
09Nick OffermanMovies & TV8.36×
10Brittany SnowMovies & TV6.51×
11Sam RockwellMovies & TV6.40×
12BeetlejuiceMovies & TV4.57×
13Catherine O'HaraMovies & TV2.87×
14Britney SpearsMusic & Radio2.77×
15True crimeMovies & TV2.72×
16Chuck NorrisMovies & TV2.33×
17Pizza HutFood & Beverages1.96×
18SubwayFood & Beverages1.81×
19TMZInternet & Social Media1.72×
20RedditInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haunted house audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haunted house audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
ExtroversionTHRILL1.35×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haunted house audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Quality AwarenessPREMIUM0.82×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Haunted house have in United States?

Haunted house has an estimated audience of 6,197,854 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Haunted house fans?

66.5% of Haunted house fans are female, 33.5% are male, with an average age of 34.6 years.

03

Which brands do Haunted house fans like most?

Haunted house fans show strongest brand affinity for Beetlejuice (4.57×), Brittany Snow (6.51×), and Austin Powers (film series) (11.32×) over the country average.

04

Where do Haunted house fans live in United States?

Haunted house fans in United States are most concentrated in Texas (reach ~600K), California (reach ~400K), and Ohio (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Haunted house fans also like?

Beyond Haunted house itself, the audience over-indexes on Brittany Snow (6.51×), Austin Powers (film series) (11.32×), Waterworld (12.56×), and Britney Spears (2.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Haunted house audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Haunted house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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