Rascasse Audience Intelligence

NetApp Target Market in United States

A data profile of the people who buy, follow and care about NetApp in United States — modelled from more than twelve digital signal sources. NetApp has an estimated audience of 320,900 people in United States.

#4825among Brand in United States#1190in Technology & Electronics

The average NetApp fan in United States is 46.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, North Carolina, Texas.

Top brand affinities include Vera Farmiga, Contactless payment, Dilbert, with strongest over-indexing on Vera Farmiga (122.39× the country average).

Demographically, the NetApp audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NetApp fan in United States is more male, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Vera Farmiga.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NetApp profile in United States.

Audience size
321K
in United States
Gender
42.9%♀
57.1% male
Age
46.5
average years
Country rank
#46673
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NetApp

42.9% are female, 57.1% are male, average age 46.5.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for NetApp audience in United States
MetricValue
Female42.9%
Male57.1%
Average age46.5
Estimated audience size320,900
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the NetApp audience in United States
Age bracketShare%
16-198%
20-2912%
30-3917%
40-4923%
50+40%
Fig. 04

Worldwide distribution

33.5%

of the worldwide NetApp audience comes from United States.

Worldwide audience distribution share by country for NetApp
CountryShare
United States33.5%
Germany16.5%
India16.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NetApp audience in United States is strongest.

Fig. 05

Top regions by affinity

NetApp customers by region in United States
#RegionReachAffinity×
01North Carolina~40K3.90×
02California~100K3.68×
03Kansas~7K2.99×
04Massachusetts~10K2.24×
05Washington, District of Columbia~2K1.97×
06Virginia~10K1.94×
07Colorado~9K1.88×
08Washington~10K1.68×
09New York~20K1.35×
10Maryland~7K1.26×
11Nevada~4K1.20×
12New Jersey~9K1.10×
13New Hampshire~1K1.08×
14Illinois~10K1.05×
15Texas~30K0.99×
16Georgia~10K0.99×
17Oregon~4K0.98×
18Pennsylvania~10K0.93×
19Arizona~6K0.92×
20Connecticut~3K0.89×
21South Dakota<1K0.89×
22Alaska<1K0.89×
23Vermont<1K0.89×
24North Dakota<1K0.87×
25Utah~2K0.86×
26Minnesota~4K0.85×
27Rhode Island<1K0.84×
28Idaho~1K0.83×
29Montana<1K0.83×
30Delaware<1K0.83×
31Missouri~4K0.81×
32Maine<1K0.81×
33West Virginia~1K0.79×
34Hawaii~1K0.78×
35Florida~20K0.77×
36Nebraska~1K0.77×
37New Mexico~1K0.76×
38South Carolina~4K0.75×
39Mississippi~2K0.74×
40Iowa~2K0.72×
41Michigan~6K0.71×
42Oklahoma~2K0.71×
43Arkansas~2K0.71×
44Tennessee~4K0.68×
45Wisconsin~3K0.67×
46Alabama~3K0.67×
47Indiana~4K0.66×
48Ohio~6K0.64×
49Louisiana~3K0.64×
50Kentucky~3K0.63×
Fig. 06

Affinity by region

Affinity by region — NetApp, United States
0.63×1.00×3.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NetApp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NetApp audience
#·InterestCategoryAffinity×
01KyoceraTechnology & Electronics209.92×
02DilbertLiterature162.78×
03Dell LatitudeTechnology & Electronics147.64×
04Konica MinoltaTechnology & Electronics131.82×
05Vera FarmigaMovies & TV122.39×
06RackspaceTechnology & Electronics81.44×
07TigerDirectShopping71.36×
08FortinetTechnology & Electronics64.05×
09Contactless paymentBusiness & Career54.31×
10RicohTechnology & Electronics53.77×
11Seagate TechnologyTechnology & Electronics42.53×
12MongoDBTechnology & Electronics34.78×
13Rain ManMovies & TV20.00×
14SnickersFood & Beverages17.35×
15Micro CenterShopping8.84×
16FedExBusiness & Career6.40×
17Sustainable energyHome & Garden5.88×
18Renewable energyBusiness & Career5.08×
19Vehicle insuranceCars & Mobility4.33×
20Mortgage loansBusiness & Career4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NetApp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NetApp audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.26×
Family OrientationCONSERVATISM2.21×
PatriotismCONSERVATISM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NetApp audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.65×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NetApp's target market in United States?

NetApp's target market in United States covers an estimated 320,900 people, concentrated in California and North Carolina.

02

What is the gender split and age of NetApp customers?

42.9% of the NetApp audience are female, 57.1% are male, with an average age of 46.5 years.

03

Which brands do NetApp fans like most?

NetApp fans show strongest brand affinity for Vera Farmiga (122.39×), Contactless payment (54.31×), and Dilbert (162.78×) over the country average.

04

Where do NetApp fans live in United States?

NetApp fans in United States are most concentrated in California (reach ~100K), North Carolina (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do NetApp fans also like?

Beyond NetApp itself, the audience over-indexes on Contactless payment (54.31×), Dilbert (162.78×), Kyocera (209.92×), and Dell Latitude (147.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See NetApp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NetApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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