NetApp Audience in United States
NetApp has an estimated audience of 316,719 people in United States. 42.9% are female, 57.1% are male, average age 46.5. Top regions: California, North Carolina, Texas. Top brand affinities: Kay Arthur, Morphine (band), Jesse Plemons, Wikia, Mangaka.
The average NetApp fan in United States is 46.5 years old, more male, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include Kay Arthur, Morphine (band), Jesse Plemons, with strongest over-indexing on Kay Arthur (188.73× the country average). Demographically, the NetApp audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of NetApp fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 46.5 |
| Estimated audience size | 316,719 |
Audience persona
The typical NetApp fan in United States is more male, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for Kay Arthur.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 100,166 | 2.88× |
| North Carolina | 38,008 | 3.99× |
| Texas | 28,542 | 1.05× |
| New York | 25,146 | 1.42× |
| Virginia | 16,930 | 2.19× |
| Florida | 16,703 | 0.78× |
| Massachusetts | 12,762 | 2.05× |
| Illinois | 11,913 | 1.13× |
| Washington | 11,117 | 1.75× |
| Pennsylvania | 10,628 | 1× |
| Colorado | 10,507 | 2.1× |
| Georgia | 10,343 | 1.06× |
| New Jersey | 8,915 | 1.11× |
| Kansas | 7,719 | 3.09× |
| Maryland | 7,293 | 1.34× |
| Arizona | 6,263 | 0.97× |
| Ohio | 6,131 | 0.63× |
| Michigan | 5,524 | 0.67× |
| Missouri | 4,280 | 0.84× |
| Tennessee | 4,063 | 0.64× |
| Nevada | 3,978 | 1.3× |
| Oregon | 3,718 | 1.02× |
| Minnesota | 3,578 | 0.79× |
| South Carolina | 3,514 | 0.74× |
| Indiana | 3,284 | 0.57× |
| Wisconsin | 2,835 | 0.6× |
| Connecticut | 2,559 | 0.81× |
| Utah | 2,434 | 0.86× |
| Alabama | 2,350 | 0.53× |
| Washington, District of Columbia | 2,198 | 2.31× |
| Oklahoma | 1,990 | 0.57× |
| Kentucky | 1,547 | 0.39× |
| Louisiana | 1,466 | 0.36× |
| New Hampshire | 1,402 | 1.12× |
| Iowa | 1,326 | 0.51× |
| Idaho | 1,082 | 0.68× |
| Arkansas | 956 | 0.37× |
| Nebraska | 870 | 0.55× |
| New Mexico | 835 | 0.53× |
| Maine | 677 | 0.6× |
| Hawaii | 667 | 0.49× |
| Rhode Island | 662 | 0.66× |
| Mississippi | 641 | 0.25× |
| Delaware | 512 | 0.59× |
| West Virginia | 435 | 0.29× |
| South Dakota | 390 | 0.53× |
| Alaska | 358 | 0.53× |
| Vermont | 340 | 0.61× |
| Montana | 329 | 0.37× |
| North Dakota | 285 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kay Arthur | 188.73× | Literature |
| Morphine (band) | 28.37× | Music & Radio |
| Jesse Plemons | 7.94× | Movies & TV |
| Wikia | 6.13× | Internet & Social Media |
| Mangaka | 6.28× | Literature |
| Vocal harmony | 6.18× | Music & Radio |
| Israel | 2.62× | Travel & Leisure |
| Berenstain Bears | 7.49× | Literature |
| Cam Ward | 3.53× | Sports |
| Algebra | 11.45× | Business & Career |
| Iration | 16.42× | Music & Radio |
| Kansas | 2.1× | Travel & Leisure |
| Jingoism | 1.71× | Politics & Society |
| Wolverine (comics) | 3.61× | Literature |
| Jeep Wagoneer | 3.8× | Cars & Mobility |
| Hoosier Lottery | 4.97× | Games |
| Del Mar Fairgrounds | 20× | Sports |
| Honda Vezel | 22.38× | Cars & Mobility |
| Historic site | 2.49× | Arts & Culture |
| Nebraska Cornhuskers football | 1.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.23 |
| Need for Security | CONSERVATISM | 1.74 |
| Quality Awareness | PREMIUM | 1.6 |
| Patriotism | CONSERVATISM | 1.55 |
| Career Orientation | POWER | 1.51 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| India | 16.8% |
| Germany | 9.9% |
See NetApp audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does NetApp have in United States?
NetApp has an estimated audience of 316,719 people in United States, concentrated in California and North Carolina.
What is the gender split and age of NetApp fans?
42.9% of NetApp fans are female, 57.1% are male, with an average age of 46.5 years.
Which brands do NetApp fans like most?
NetApp fans show strongest brand affinity for Kay Arthur (188.73×), Morphine (band) (28.37×), and Jesse Plemons (7.94×) over the country average.
Where do NetApp fans live in United States?
NetApp fans in United States are most concentrated in California (reach 100,166), North Carolina (reach 38,008), and Texas (reach 28,542). These three regions account for the largest share of the active audience.
What other brands do NetApp fans also like?
Beyond NetApp itself, the audience over-indexes on Morphine (band) (28.37×), Jesse Plemons (7.94×), Wikia (6.13×), and Mangaka (6.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for NetApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.