NetApp Audience in United States

NetApp has an estimated audience of 316,719 people in United States. 42.9% are female, 57.1% are male, average age 46.5. Top regions: California, North Carolina, Texas. Top brand affinities: Vera Farmiga, Dilbert, GoToMeeting, Dell Latitude, Kyocera.

The average NetApp fan in United States is 46.5 years old, more male, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include Vera Farmiga, Dilbert, GoToMeeting, with strongest over-indexing on Vera Farmiga (186.8× the country average). Demographically, the NetApp audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of NetApp fans

Demographic split for NetApp audience in United States
MetricValue
Female42.9%
Male57.1%
Average age46.5
Estimated audience size316,719

Audience persona

The typical NetApp fan in United States is more male, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for Vera Farmiga.

Top regions in United States

Top regions ranked by reach for NetApp in United States
RegionReachAffinity
California100,1662.88×
North Carolina38,0083.99×
Texas28,5421.05×
New York25,1461.42×
Virginia16,9302.19×
Florida16,7030.78×
Massachusetts12,7622.05×
Illinois11,9131.13×
Washington11,1171.75×
Pennsylvania10,6281×
Colorado10,5072.1×
Georgia10,3431.06×
New Jersey8,9151.11×
Kansas7,7193.09×
Maryland7,2931.34×
Arizona6,2630.97×
Ohio6,1310.63×
Michigan5,5240.67×
Missouri4,2800.84×
Tennessee4,0630.64×
Nevada3,9781.3×
Oregon3,7181.02×
Minnesota3,5780.79×
South Carolina3,5140.74×
Indiana3,2840.57×
Wisconsin2,8350.6×
Connecticut2,5590.81×
Utah2,4340.86×
Alabama2,3500.53×
Washington, District of Columbia2,1982.31×
Oklahoma1,9900.57×
Kentucky1,5470.39×
Louisiana1,4660.36×
New Hampshire1,4021.12×
Iowa1,3260.51×
Idaho1,0820.68×
Arkansas9560.37×
Nebraska8700.55×
New Mexico8350.53×
Maine6770.6×
Hawaii6670.49×
Rhode Island6620.66×
Mississippi6410.25×
Delaware5120.59×
West Virginia4350.29×
South Dakota3900.53×
Alaska3580.53×
Vermont3400.61×
Montana3290.37×
North Dakota2850.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NetApp audience
BrandAffinityCategory
Vera Farmiga186.8×Movies & TV
Dilbert214.15×Literature
GoToMeeting248.45×Technology & Electronics
Dell Latitude272.3×Technology & Electronics
Kyocera188.73×Technology & Electronics
Konica Minolta149.42×Technology & Electronics
Ricoh75.84×Technology & Electronics
Contactless payment27.5×Business & Career
Fortinet89.03×Technology & Electronics
Micro Center13.12×Shopping
Rackspace76.12×Technology & Electronics
Netgear37.83×Technology & Electronics
Staples (Canada)5.03×Business & Career
MongoDB34.99×Technology & Electronics
Day trading11.16×Business & Career
TigerDirect75.14×Shopping
The UPS Store4.09×Shopping
Pitney Bowes29.12×Technology & Electronics
Seagate Technology40.24×Technology & Electronics
Nutanix52.27×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NetApp audience
TraitClusterScore
Risk AppetiteTHRILL2.23
Need for SecurityCONSERVATISM1.74
Quality AwarenessPREMIUM1.6
PatriotismCONSERVATISM1.55
Career OrientationPOWER1.51
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for NetApp
CountryShare
United States36.2%
India16.8%
Germany9.9%

See NetApp audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does NetApp have in United States?

NetApp has an estimated audience of 316,719 people in United States, concentrated in California and North Carolina.

What is the gender split and age of NetApp fans?

42.9% of NetApp fans are female, 57.1% are male, with an average age of 46.5 years.

Which brands do NetApp fans like most?

NetApp fans show strongest brand affinity for Vera Farmiga (186.8×), Dilbert (214.15×), and GoToMeeting (248.45×) over the country average.

Where do NetApp fans live in United States?

NetApp fans in United States are most concentrated in California (reach 100,166), North Carolina (reach 38,008), and Texas (reach 28,542). These three regions account for the largest share of the active audience.

What other brands do NetApp fans also like?

Beyond NetApp itself, the audience over-indexes on Dilbert (214.15×), GoToMeeting (248.45×), Dell Latitude (272.3×), and Kyocera (188.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NetApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.