Rascasse Audience Intelligence

Bank card Audience in United States

A data profile of the people who buy, follow and care about Bank card in United States — modelled from more than twelve digital signal sources. Bank card has an estimated audience of 679,952 people in United States.

#10160among Topic in United States#1918in Business & Career

The average Bank card fan in United States is 37.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Contactless payment, Sustainable energy, Mortgage loans, with strongest over-indexing on Contactless payment (32.66× the country average).

Demographically, the Bank card audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bank card fan in United States is balanced, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Contactless payment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bank card profile in United States.

Audience size
680K
in United States
Gender
52.3%♀
47.7% male
Age
37.1
average years
Country rank
#30446
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bank card fans

52.3% are female, 47.7% are male, average age 37.1.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Bank card audience in United States
MetricValue
Female52.3%
Male47.7%
Average age37.1
Estimated audience size679,952
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Bank card audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4918%
50+20%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Bank card audience comes from United States.

Worldwide audience distribution share by country for Bank card
CountryShare
United States17.3%
Ukraine15.6%
Libya8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bank card audience in United States is strongest.

Fig. 05

Top regions by affinity

Bank card fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~20K1.77×
02Mississippi~8K1.47×
03New York~60K1.46×
04Louisiana~10K1.29×
05Virginia~20K1.26×
06Alabama~10K1.25×
07Arkansas~7K1.23×
08Ohio~20K1.16×
09Georgia~20K1.16×
10Oklahoma~9K1.16×
11Texas~70K1.13×
12Tennessee~20K1.11×
13South Carolina~10K1.10×
14Iowa~6K1.10×
15West Virginia~3K1.09×
16Oregon~8K1.08×
17Kentucky~9K1.07×
18Maryland~10K1.03×
19Missouri~10K1.02×
20North Carolina~20K1.01×
21Delaware~2K1.01×
22Indiana~10K0.99×
23Hawaii~3K0.98×
24South Dakota~2K0.98×
25Alaska~1K0.98×
26North Dakota~1K0.98×
27Vermont~1K0.98×
28Pennsylvania~20K0.97×
29New Jersey~20K0.97×
30Kansas~5K0.96×
31Washington, District of Columbia~2K0.96×
32Montana~2K0.96×
33Nevada~6K0.94×
34Rhode Island~2K0.94×
35Florida~40K0.93×
36Arizona~10K0.93×
37Nebraska~3K0.93×
38New Hampshire~2K0.93×
39Maine~2K0.93×
40Utah~6K0.92×
41Idaho~3K0.92×
42New Mexico~3K0.92×
43Michigan~20K0.90×
44Illinois~20K0.89×
45Connecticut~6K0.88×
46California~60K0.87×
47Washington~10K0.84×
48Wisconsin~8K0.82×
49Minnesota~8K0.82×
50Massachusetts~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Bank card, United States
0.78×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bank card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bank card audience
#·InterestCategoryAffinity×
01Contactless paymentBusiness & Career32.66×
02YelpInternet & Social Media8.22×
03Sustainable energyHome & Garden7.30×
04Online bankingBusiness & Career7.05×
05Retail bankingBusiness & Career6.88×
06Home automationTechnology & Electronics6.07×
07Renewable energyBusiness & Career5.74×
08Mobile paymentBusiness & Career5.74×
09Solar energyHome & Garden5.24×
10Vehicle insuranceCars & Mobility5.05×
11FedExBusiness & Career4.86×
12Mortgage loansBusiness & Career4.25×
13First class travelTravel & Leisure4.19×
14InnovationBusiness & Career3.33×
15GameStopGames3.32×
16Credit (finance)Business & Career3.29×
17Credit cardsBusiness & Career2.54×
18BankingBusiness & Career2.26×
19AirbnbTravel & Leisure2.16×
20PinterestInternet & Social Media2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bank card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bank card audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.09×
Convenience OrientationPREMIUM2.50×
SustainabilityBALANCE2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bank card audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.66×
Design AffinityPREMIUM0.67×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bank card have in United States?

Bank card has an estimated audience of 679,952 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bank card fans?

52.3% of Bank card fans are female, 47.7% are male, with an average age of 37.1 years.

03

Which brands do Bank card fans like most?

Bank card fans show strongest brand affinity for Contactless payment (32.66×), Sustainable energy (7.3×), and Mortgage loans (4.25×) over the country average.

04

Where do Bank card fans live in United States?

Bank card fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bank card fans also like?

Beyond Bank card itself, the audience over-indexes on Sustainable energy (7.3×), Mortgage loans (4.25×), Solar energy (5.24×), and Renewable energy (5.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Bank card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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