Bank card Audience in United States

Bank card has an estimated audience of 679,952 people in United States. 52.3% are female, 47.7% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Finnair, Capital One, Google Maps, Contactless payment, DeviantArt.

The average Bank card fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Bank card audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Bank card fans

Demographic split for Bank card audience in United States
MetricValue
Female52.3%
Male47.7%
Average age37.1
Estimated audience size679,952

Audience persona

The typical Bank card fan in United States is balanced, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Bank card in United States
RegionReachAffinity
California69,4430.93×
Texas67,7891.16×
New York59,9611.58×
Florida48,0601.04×
Pennsylvania28,0081.22×
Georgia27,5201.31×
Illinois24,4341.08×
Ohio23,4461.12×
North Carolina23,0241.13×
Virginia22,0211.33×
Colorado21,9612.05×
Michigan17,8261×
New Jersey17,4271.01×
Tennessee14,9551.1×
Indiana14,3281.15×
Maryland12,8541.1×
Alabama12,6791.33×
Louisiana12,2431.4×
Missouri11,3171.03×
Mississippi11,2162×
South Carolina10,9221.07×
Washington10,4610.77×
Arizona10,1350.73×
Kentucky9,5121.12×
Massachusetts9,4750.71×
Oregon9,4541.21×
Oklahoma9,1111.21×
Wisconsin8,3550.82×
Minnesota7,9210.81×
Arkansas6,4811.16×
Nevada6,1430.93×
Utah5,4970.9×
Kansas4,9370.92×
Connecticut4,9120.72×
Iowa4,5550.81×
West Virginia3,3121.05×
Washington, District of Columbia3,0601.5×
Nebraska2,6120.77×
Idaho2,3640.69×
New Mexico2,3560.69×
Hawaii2,2580.77×
Delaware1,9311.03×
New Hampshire1,3030.49×
Rhode Island1,2580.58×
Maine1,2570.52×
Montana1,1130.59×
South Dakota9700.62×
Wyoming9130.91×
Alaska9020.62×
North Dakota8180.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bank card audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One13.78×Business & Career
Google Maps11.63×Internet & Social Media
Contactless payment37.76×Business & Career
DeviantArt15.84×Internet & Social Media
Indeed.com9.09×Business & Career
CarGurus11.4×Cars & Mobility
Beetlejuice8.53×Movies & TV
Circle K11.65×Shopping
Hatsune Miku37.41×Literature
Luka Dončić17.17×Sports
Enterprise Rent-A-Car7.99×Cars & Mobility
Khan Academy10.66×Business & Career
Aaron Rodgers7.56×Sports
Dakota Johnson10.63×Movies & TV
Margot Robbie10.09×Movies & TV
Apple Store8.32×Shopping
Vistaprint13.32×Business & Career
Cillian Murphy12.26×Movies & TV
Jared Leto12.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bank card audience
TraitClusterScore
Quality AwarenessPREMIUM2.03
Need for SecurityCONSERVATISM1.41
Career OrientationPOWER1.25
Price SensitivityPREMIUM1.15
Urban LifestyleOPEN1.1
TravellingTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Bank card
CountryShare
United States17.3%
Ukraine15.6%
Libya8.5%

See Bank card audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Bank card have in United States?

Bank card has an estimated audience of 679,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Bank card fans?

52.3% of Bank card fans are female, 47.7% are male, with an average age of 37.1 years.

Which brands do Bank card fans like most?

Bank card fans show strongest brand affinity for Finnair (675×), Capital One (13.78×), and Google Maps (11.63×) over the country average.

Where do Bank card fans live in United States?

Bank card fans in United States are most concentrated in California (reach 69,443), Texas (reach 67,789), and New York (reach 59,961). These three regions account for the largest share of the active audience.

What other brands do Bank card fans also like?

Beyond Bank card itself, the audience over-indexes on Capital One (13.78×), Google Maps (11.63×), Contactless payment (37.76×), and DeviantArt (15.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.