Florence Audience in United States

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Florence has an estimated audience of 4,765,440 people in United States. 66.2% are female, 33.8% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: East Coast hip hop, Government, Wallpaper (magazine), California Institute of the Arts, Cultural history.

The average Florence fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include East Coast hip hop, Government, Wallpaper (magazine), with strongest over-indexing on East Coast hip hop (1.61× the country average). Demographically, the Florence audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Florence fans

Demographic split for Florence audience in United States
MetricValue
Female66.2%
Male33.8%
Average age42.1
Estimated audience size4,765,440

Audience persona

The typical Florence fan in United States is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for East Coast hip hop.

Top regions in United States

Top regions ranked by reach for Florence in United States
RegionReachAffinity
California670,1141.28×
Texas365,1810.89×
Florida339,0111.05×
New York332,1271.25×
South Carolina216,9223.03×
Arizona152,1891.56×
New Jersey151,7341.25×
Illinois149,0500.94×
North Carolina145,5161.01×
Ohio139,6350.95×
Pennsylvania135,0330.84×
Oregon130,4642.39×
Massachusetts123,2291.31×
Washington123,0221.29×
Georgia122,6650.84×
Virginia117,5641.01×
Kentucky107,1691.79×
Alabama99,9921.5×
Colorado94,3491.26×
Michigan87,5370.7×
Tennessee80,9990.85×
Maryland71,5240.87×
Indiana60,6790.7×
Wisconsin54,2590.76×
Missouri52,5030.68×
Minnesota51,9220.76×
Connecticut47,2710.99×
Oklahoma44,1220.83×
Mississippi41,2051.05×
Louisiana37,8420.62×
Utah37,6420.88×
Nevada30,0700.65×
Kansas28,7690.77×
Idaho26,9851.13×
Iowa23,8950.61×
Arkansas23,8390.61×
Hawaii21,5901.05×
Washington, District of Columbia19,9131.39×
Montana17,9621.36×
New Hampshire16,8400.9×
Nebraska16,0380.67×
New Mexico14,5690.61×
Maine13,8300.81×
Rhode Island13,3930.88×
West Virginia10,4410.47×
Delaware9,1760.7×
Alaska7,8930.77×
Vermont7,5310.9×
South Dakota6,9620.63×
North Dakota4,6130.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Florence audience
BrandAffinityCategory
East Coast hip hop1.61×Music & Radio
Government2.38×Politics & Society
Wallpaper (magazine)2.8×Home & Garden
California Institute of the Arts9.22×Business & Career
Cultural history2.98×Arts & Culture
Rick Owens4.32×Fashion & Accessoires
Summer vacation1.7×Travel & Leisure
Food Lion1.81×Shopping
Coach1.82×Fashion & Accessoires
Vivienne Westwood3.98×Fashion & Accessoires
Expensive Taste1.76×Business & Career
Designer clothing1.52×Fashion & Accessoires
Outdoor Photographer1.63×Arts & Culture
Package tour3.11×Travel & Leisure
Duke Energy2.23×Home & Garden
Rhianna (singer)2.02×Music & Radio
Videography1.59×Internet & Social Media
Robert Redford1.55×Movies & TV
Production company1.5×Movies & TV
Tory Burch1.59×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Florence audience
TraitClusterScore
Design AffinityPREMIUM1.51
TravellingTHRILL1.47
Early Adopter MentalityPOWER1.44
IndulgenceJOY1.41
Luxury OrientationPREMIUM1.37
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Florence
CountryShare
Italy34.0%
United States14.6%
France4.6%

See Florence audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Florence have in United States?

Florence has an estimated audience of 4,765,440 people in United States, concentrated in California and Texas.

What is the gender split and age of Florence fans?

66.2% of Florence fans are female, 33.8% are male, with an average age of 42.1 years.

Which brands do Florence fans like most?

Florence fans show strongest brand affinity for East Coast hip hop (1.61×), Government (2.38×), and Wallpaper (magazine) (2.8×) over the country average.

Where do Florence fans live in United States?

Florence fans in United States are most concentrated in California (reach 670,114), Texas (reach 365,181), and Florida (reach 339,011). These three regions account for the largest share of the active audience.

What other brands do Florence fans also like?

Beyond Florence itself, the audience over-indexes on Government (2.38×), Wallpaper (magazine) (2.8×), California Institute of the Arts (9.22×), and Cultural history (2.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Florence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.