Rascasse Audience Intelligence

Florence Audience in United States

A data profile of the people who buy, follow and care about Florence in United States — modelled from more than twelve digital signal sources. Florence has an estimated audience of 4,765,440 people in United States.

#110among City in United States#493among POI in United States#593in Travel & Leisure

The average Florence fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dick Van Dyke, East Coast hip hop, Government, with strongest over-indexing on Dick Van Dyke (1.69× the country average).

Demographically, the Florence audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Florence fan in United States is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Dick Van Dyke.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Florence profile in United States.

Audience size
4.8M
in United States
Gender
66.2%♀
33.8% male
Age
42.1
average years
Country rank
#6976
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Florence fans

66.2% are female, 33.8% are male, average age 42.1.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Florence audience in United States
MetricValue
Female66.2%
Male33.8%
Average age42.1
Estimated audience size4,765,440
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Florence audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4926%
50+24%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Florence audience comes from United States.

Worldwide audience distribution share by country for Florence
CountryShare
Italy33.9%
United States14.6%
France4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Florence audience in United States is strongest.

Fig. 05

Top regions by affinity

Florence fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~300K3.53×
02Oregon~200K3.06×
03Kentucky~200K2.64×
04Montana~30K2.06×
05Arizona~200K2.01×
06Alabama~100K1.72×
07Mississippi~60K1.52×
08Colorado~100K1.29×
09Washington, District of Columbia~20K1.26×
10New Jersey~100K1.22×
11Massachusetts~100K1.20×
12Hawaii~20K1.13×
13California~600K1.12×
14Ohio~200K1.12×
15Washington~100K1.12×
16New York~300K1.06×
17Idaho~30K1.05×
18South Dakota~10K0.96×
19Florida~300K0.92×
20Vermont~8K0.91×
21North Carolina~100K0.90×
22Virginia~100K0.89×
23Connecticut~40K0.89×
24New Hampshire~20K0.84×
25Rhode Island~10K0.84×
26Texas~300K0.83×
27Kansas~30K0.82×
28Illinois~100K0.81×
29Tennessee~80K0.80×
30Utah~30K0.80×
31Pennsylvania~100K0.78×
32Maryland~60K0.78×
33Alaska~8K0.77×
34Maine~10K0.76×
35Oklahoma~40K0.75×
36Georgia~100K0.74×
37Wisconsin~50K0.74×
38Nebraska~20K0.71×
39Minnesota~50K0.69×
40Delaware~9K0.68×
41Indiana~60K0.66×
42Michigan~80K0.63×
43Missouri~50K0.62×
44Nevada~30K0.59×
45New Mexico~10K0.59×
46Arkansas~20K0.58×
47Louisiana~30K0.57×
48Iowa~20K0.57×
49North Dakota~5K0.53×
50West Virginia~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Florence, United States
0.49×1.00×3.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Florence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Florence audience
#·InterestCategoryAffinity×
01California Institute of the ArtsBusiness & Career9.22×
02Rick OwensFashion & Accessoires4.32×
03Vivienne WestwoodFashion & Accessoires3.98×
04Package tourTravel & Leisure3.11×
05Cultural historyArts & Culture2.98×
06Wallpaper (magazine)Home & Garden2.80×
07GovernmentPolitics & Society2.38×
08Duke EnergyHome & Garden2.23×
09Polo Ralph LaurenFashion & Accessoires2.19×
10CoachFashion & Accessoires1.82×
11Food LionShopping1.81×
12Expensive TasteBusiness & Career1.76×
13Summer vacationTravel & Leisure1.70×
14Dick Van DykeMovies & TV1.69×
15Outdoor PhotographerArts & Culture1.63×
16East Coast hip hopMusic & Radio1.61×
17VideographyInternet & Social Media1.59×
18Robert RedfordMovies & TV1.55×
19Designer clothingFashion & Accessoires1.52×
20Bloomingdale'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Florence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Florence audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.41×
Luxury OrientationPREMIUM1.41×
Design AffinityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Florence audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.95×
ExtroversionTHRILL0.98×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Florence have in United States?

Florence has an estimated audience of 4,765,440 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Florence fans?

66.2% of Florence fans are female, 33.8% are male, with an average age of 42.1 years.

03

Which brands do Florence fans like most?

Florence fans show strongest brand affinity for Dick Van Dyke (1.69×), East Coast hip hop (1.61×), and Government (2.38×) over the country average.

04

Where do Florence fans live in United States?

Florence fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Florence fans also like?

Beyond Florence itself, the audience over-indexes on East Coast hip hop (1.61×), Government (2.38×), Wallpaper (magazine) (2.8×), and California Institute of the Arts (9.22×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Florence audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Florence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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