Rascasse Audience Intelligence

California Institute of the Arts Audience in United States

Name: California Institute of the Arts — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about California Institute of the Arts in United States — modelled from more than twelve digital signal sources. California Institute of the Arts has an estimated audience of 781,281 people in United States.

#173among University in United States #2633among POI in United States #1768in Business & Career

The average California Institute of the Arts fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mrs. Doubtfire, Cats (musical), Alison Brie, with strongest over-indexing on Mrs. Doubtfire (63.73× the country average).

Demographically, the California Institute of the Arts audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical California Institute of the Arts fan in United States is balanced, around 41.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mrs. Doubtfire.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the California Institute of the Arts profile in United States.

Audience size

781K

in United States

Gender

46.5%♀

53.5% male

Age

41.9

average years

Country rank

#27888

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of California Institute of the Arts fans

46.5% are female, 53.5% are male, average age 41.9.

Fig. 02

Gender split

46.5%

Female

53.5%

Male

Demographic split for California Institute of the Arts audience in United States
Metric	Value
Female	46.5%
Male	53.5%
Average age	41.9
Estimated audience size	781,281

Fig. 03

Age distribution

Age distribution of the California Institute of the Arts audience in United States
Age bracket	Share	%
16-19		19%
20-29		14%
30-39		17%
40-49		21%
50+		30%

Fig. 04

Worldwide distribution

55.5%

of the worldwide California Institute of the Arts audience comes from United States.

Worldwide audience distribution share by country for California Institute of the Arts
Country	Share
United States	55.5%
Canada	5.3%
United Kingdom	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the California Institute of the Arts audience in United States is strongest.

Fig. 05

Top regions by affinity

California Institute of the Arts fans by region: top regions in United States
#	Region	Reach	×
01	California	~500K	6.12×
02	Oregon	~10K	1.62×
03	Hawaii	~5K	1.62×
04	Washington	~20K	1.45×
05	Nevada	~10K	1.42×
06	Vermont	~2K	1.37×
07	New York	~60K	1.29×
08	Washington, District of Columbia	~3K	1.24×
09	Massachusetts	~20K	1.21×
10	Rhode Island	~3K	1.20×
11	Connecticut	~9K	1.10×
12	Texas	~70K	1.09×
13	Maryland	~10K	1.08×
14	New Mexico	~4K	1.08×
15	Arizona	~20K	1.05×
16	New Jersey	~20K	1.00×
17	Colorado	~10K	0.99×
18	Utah	~7K	0.97×
19	Idaho	~4K	0.97×
20	Alaska	~2K	0.97×
21	Virginia	~20K	0.96×
22	Illinois	~20K	0.93×
23	Maine	~3K	0.91×
24	Montana	~2K	0.89×
25	Georgia	~20K	0.88×
26	New Hampshire	~3K	0.87×
27	Pennsylvania	~20K	0.84×
28	Delaware	~2K	0.83×
29	Missouri	~10K	0.82×
30	Kansas	~5K	0.82×
31	North Carolina	~20K	0.80×
32	Louisiana	~8K	0.79×
33	South Dakota	~1K	0.79×
34	North Dakota	~1K	0.79×
35	Oklahoma	~7K	0.78×
36	Arkansas	~5K	0.78×
37	Florida	~40K	0.77×
38	Minnesota	~8K	0.74×
39	Michigan	~10K	0.73×
40	Indiana	~10K	0.73×
41	Wisconsin	~8K	0.72×
42	Tennessee	~10K	0.71×
43	Mississippi	~5K	0.71×
44	Nebraska	~3K	0.71×
45	West Virginia	~3K	0.71×
46	Iowa	~4K	0.69×
47	South Carolina	~8K	0.68×
48	Kentucky	~7K	0.68×
49	Ohio	~20K	0.65×
50	Alabama	~7K	0.65×

Affinity by region — California Institute of the Arts, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the California Institute of the Arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for California Institute of the Arts audience
#	Interest	Category	×
01	Mrs. Doubtfire	Movies & TV	63.73×
02	TVLine	News	48.69×
03	TV Guide	Movies & TV	40.83×
04	Cats (musical)	Music & Radio	37.72×
05	Alison Brie	Movies & TV	30.20×
06	Massive open online course	Business & Career	29.25×
07	Amazon Web Services	Technology & Electronics	28.17×
08	American Hustle	Movies & TV	27.57×
09	Microsoft Azure	Technology & Electronics	24.83×
10	Boardwalk Empire	Movies & TV	19.85×
11	Drive-in theater	Movies & TV	18.62×
12	Vulture	Pets & Animals	18.04×
13	Matthew Gray Gubler	Fashion & Accessoires	17.60×
14	Marlon Brando	Movies & TV	16.81×
15	Tony Award	Arts & Culture	14.06×
16	Diane Keaton	Movies & TV	13.65×
17	Al Pacino	Movies & TV	13.27×
18	Data science	Business & Career	12.87×
19	Dave Franco	Movies & TV	11.42×
20	Cloud computing	Technology & Electronics	3.75×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the California Institute of the Arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by California Institute of the Arts audience · What stands out
Trait	Cluster	Score
Urban Lifestyle	OPEN	1.70×
Career Orientation	POWER	1.69×
Need for Security	CONSERVATISM	1.67×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by California Institute of the Arts audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.71×
Family Orientation	CONSERVATISM	0.72×
Luxury Orientation	PREMIUM	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does California Institute of the Arts have in United States?

California Institute of the Arts has an estimated audience of 781,281 people in United States, concentrated in California and Texas.

What is the gender split and age of California Institute of the Arts fans?

46.5% of California Institute of the Arts fans are female, 53.5% are male, with an average age of 41.9 years.

Which brands do California Institute of the Arts fans like most?

California Institute of the Arts fans show strongest brand affinity for Mrs. Doubtfire (63.73×), Cats (musical) (37.72×), and Alison Brie (30.2×) over the country average.

Where do California Institute of the Arts fans live in United States?

California Institute of the Arts fans in United States are most concentrated in California (reach ~500K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do California Institute of the Arts fans also like?

Beyond California Institute of the Arts itself, the audience over-indexes on Cats (musical) (37.72×), Alison Brie (30.2×), TVLine (48.69×), and Diane Keaton (13.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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University of California, Los Angeles (6,780,551)

See California Institute of the Arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for California Institute of the Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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