Rascasse Audience Intelligence

Virgin America Target Market in United States

A data profile of the people who buy, follow and care about Virgin America in United States — modelled from more than twelve digital signal sources. Virgin America has an estimated audience of 260,257 people in United States.

#90among Airline in United States#5383among Brand in United States#4372in Travel & Leisure

The average Virgin America fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include British Airways, TUI Cruises, AIDA Cruises, with strongest over-indexing on British Airways (55.12× the country average).

Demographically, the Virgin America audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virgin America fan in United States is more female, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for British Airways.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virgin America profile in United States.

Audience size
260K
in United States
Gender
62.2%♀
37.8% male
Age
41.9
average years
Country rank
#51828
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Virgin America

62.2% are female, 37.8% are male, average age 41.9.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Virgin America audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.9
Estimated audience size260,257
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Virgin America audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

88.1%

of the worldwide Virgin America audience comes from United States.

Worldwide audience distribution share by country for Virgin America
CountryShare
United States88.1%
Australia4.6%
Brazil3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virgin America audience in United States is strongest.

Fig. 05

Top regions by affinity

Virgin America customers by region in United States
#RegionReachAffinity×
01California~90K3.10×
02Washington~10K2.34×
03Hawaii~2K1.99×
04Nevada~4K1.73×
05Washington, District of Columbia~1K1.72×
06New York~20K1.52×
07Massachusetts~7K1.39×
08Alaska<1K1.23×
09Virginia~8K1.22×
10Oregon~4K1.19×
11Florida~20K1.18×
12Maryland~5K1.07×
13Vermont<1K1.07×
14North Dakota<1K1.06×
15Connecticut~3K1.04×
16Montana<1K1.02×
17New Jersey~7K1.01×
18New Hampshire~1K1.00×
19South Dakota<1K1.00×
20Idaho~1K0.97×
21Maine<1K0.97×
22Rhode Island<1K0.97×
23Arizona~5K0.96×
24Delaware<1K0.96×
25Colorado~4K0.94×
26West Virginia~1K0.94×
27Utah~2K0.92×
28New Mexico~1K0.91×
29Mississippi~2K0.90×
30Nebraska~1K0.90×
31Arkansas~2K0.89×
32Texas~20K0.88×
33Louisiana~3K0.87×
34Iowa~2K0.87×
35Kansas~2K0.87×
36Illinois~7K0.86×
37Oklahoma~2K0.85×
38Kentucky~3K0.84×
39Georgia~7K0.83×
40Alabama~3K0.82×
41Minnesota~3K0.81×
42South Carolina~3K0.80×
43Wisconsin~3K0.79×
44Missouri~3K0.78×
45Indiana~4K0.77×
46Tennessee~4K0.76×
47North Carolina~6K0.74×
48Pennsylvania~6K0.71×
49Michigan~5K0.71×
50Ohio~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Virgin America, United States
0.69×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virgin America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virgin America audience
#·InterestCategoryAffinity×
01TUI CruisesTravel & Leisure228.16×
02AIDA CruisesTravel & Leisure209.35×
03P&O CruisesTravel & Leisure162.33×
04British AirwaysTravel & Leisure55.12×
05CheapOairTravel & Leisure27.19×
06Anjelica HustonMovies & TV20.00×
07Paperless PostShopping20.00×
08Copa AirlinesTravel & Leisure20.00×
09Crystal CruisesTravel & Leisure20.00×
10Kayak.comTravel & Leisure17.01×
11Warren BuffettBusiness & Career15.98×
12BoJack HorsemanMovies & TV15.78×
13TransUnionTechnology & Electronics15.04×
14Sustainable energyHome & Garden14.44×
15Renewable energyBusiness & Career8.70×
16Royal Caribbean Cruises Ltd.Travel & Leisure7.91×
17WaxingBeauty & Wellness7.88×
18Hair removalBeauty & Wellness6.57×
19Bank of AmericaBusiness & Career6.25×
20Google FlightsTravel & Leisure4.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virgin America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virgin America audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.32×
Quality AwarenessPREMIUM3.02×
Urban LifestyleOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virgin America audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
TraditionCONSERVATISM0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Virgin America's target market in United States?

Virgin America's target market in United States covers an estimated 260,257 people, concentrated in California and New York.

02

What is the gender split and age of Virgin America customers?

62.2% of the Virgin America audience are female, 37.8% are male, with an average age of 41.9 years.

03

Which brands do Virgin America fans like most?

Virgin America fans show strongest brand affinity for British Airways (55.12×), TUI Cruises (228.16×), and AIDA Cruises (209.35×) over the country average.

04

Where do Virgin America fans live in United States?

Virgin America fans in United States are most concentrated in California (reach ~90K), New York (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Virgin America fans also like?

Beyond Virgin America itself, the audience over-indexes on TUI Cruises (228.16×), AIDA Cruises (209.35×), P&O Cruises (162.33×), and Sustainable energy (14.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Virgin America audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virgin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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