Virgin America Audience in United States

Virgin America logo

Virgin America has an estimated audience of 260,816 people in United States. 62.2% are female, 37.8% are male, average age 41.9. Top regions: California, New York, Florida. Top brand affinities: TUI Cruises, P&O Cruises, AIDA Cruises, British Airways, CheapOair.

The average Virgin America fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include TUI Cruises, P&O Cruises, AIDA Cruises, with strongest over-indexing on TUI Cruises (374.81× the country average). Demographically, the Virgin America audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Virgin America fans

Demographic split for Virgin America audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.9
Estimated audience size260,816

Audience persona

The typical Virgin America fan in United States is more female, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for TUI Cruises.

Top regions in United States

Top regions ranked by reach for Virgin America in United States
RegionReachAffinity
California101,9653.56×
New York25,6781.76×
Florida22,6521.28×
Texas21,1180.94×
Washington14,2632.73×
Virginia8,4101.32×
Massachusetts8,0781.57×
Illinois7,5420.87×
New Jersey6,7971.02×
Georgia6,3260.79×
Nevada5,3262.11×
Maryland5,2591.17×
Arizona5,0960.96×
Pennsylvania4,8820.56×
North Carolina4,6570.59×
Oregon4,2811.43×
Colorado3,6090.88×
Ohio3,3780.42×
Hawaii3,1702.83×
Michigan3,0110.44×
Connecticut2,9901.14×
Louisiana2,4110.72×
Indiana2,2320.47×
Minnesota2,2300.6×
Tennessee2,1950.42×
Washington, District of Columbia2,0012.55×
South Carolina1,8440.47×
Utah1,8040.77×
Missouri1,7400.41×
Wisconsin1,6970.43×
Alabama1,4180.39×
Oklahoma1,1160.39×
Idaho1,0340.79×
New Hampshire1,0190.99×
Kentucky9760.3×
Kansas9250.45×
Alaska8821.58×
Mississippi8560.4×
Maine8430.9×
Arkansas8240.38×
Montana7691.06×
West Virginia7070.58×
Iowa6720.31×
Rhode Island6560.79×
New Mexico6150.47×
South Dakota6071.01×
North Dakota5911.1×
Wyoming5721.48×
Nebraska5700.44×
Vermont5531.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virgin America audience
BrandAffinityCategory
TUI Cruises374.81×Travel & Leisure
P&O Cruises322.92×Travel & Leisure
AIDA Cruises299.52×Travel & Leisure
British Airways53.68×Travel & Leisure
CheapOair34.2×Travel & Leisure
Bank of America9.93×Business & Career
Capital One5.53×Business & Career
Kia Sportage28.75×Cars & Mobility
Artificial nails9.29×Beauty & Wellness
Burning Man16.01×Music & Radio
Kayak.com20.51×Travel & Leisure
Warren Buffett15.08×Business & Career
Google Maps4.22×Internet & Social Media
Enterprise Rent-A-Car6.39×Cars & Mobility
Waxing7.77×Beauty & Wellness
Hampton Inn14.91×Travel & Leisure
Indeed.com4.22×Business & Career
Google Flights5.49×Travel & Leisure
Hair removal6.77×Beauty & Wellness
Royal Caribbean Cruises Ltd.7.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virgin America audience
TraitClusterScore
SustainabilityBALANCE3.08
Quality AwarenessPREMIUM3.05
Design AffinityPREMIUM1.85
TravellingTHRILL1.7
Urban LifestyleOPEN1.66
Risk AppetiteTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Virgin America
CountryShare
United States88.1%
Australia4.6%
Brazil3.0%

See Virgin America audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Virgin America have in United States?

Virgin America has an estimated audience of 260,816 people in United States, concentrated in California and New York.

What is the gender split and age of Virgin America fans?

62.2% of Virgin America fans are female, 37.8% are male, with an average age of 41.9 years.

Which brands do Virgin America fans like most?

Virgin America fans show strongest brand affinity for TUI Cruises (374.81×), P&O Cruises (322.92×), and AIDA Cruises (299.52×) over the country average.

Where do Virgin America fans live in United States?

Virgin America fans in United States are most concentrated in California (reach 101,965), New York (reach 25,678), and Florida (reach 22,652). These three regions account for the largest share of the active audience.

What other brands do Virgin America fans also like?

Beyond Virgin America itself, the audience over-indexes on P&O Cruises (322.92×), AIDA Cruises (299.52×), British Airways (53.68×), and CheapOair (34.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virgin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.