Rascasse Audience Intelligence

Tour operator Audience in United States

A data profile of the people who buy, follow and care about Tour operator in United States — modelled from more than twelve digital signal sources. Tour operator has an estimated audience of 2,393,507 people in United States.

#5754among Topic in United States#980in Travel & Leisure

The average Tour operator fan in United States is 46.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Cultural tourism, Drone racing, with strongest over-indexing on International education (36.2× the country average).

Demographically, the Tour operator audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tour operator fan in United States is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tour operator profile in United States.

Audience size
2.4M
in United States
Gender
56.5%♀
43.5% male
Age
46.2
average years
Country rank
#12323
Topic in United States
Fig. 01

Search interest · 12-month trend

+164%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tour operator fans

56.5% are female, 43.5% are male, average age 46.2.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Tour operator audience in United States
MetricValue
Female56.5%
Male43.5%
Average age46.2
Estimated audience size2,393,507
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Tour operator audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3915%
40-4920%
50+42%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Tour operator audience comes from United States.

Worldwide audience distribution share by country for Tour operator
CountryShare
Italy22.7%
United States7.8%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tour operator audience in United States is strongest.

Fig. 05

Top regions by affinity

Tour operator fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K2.57×
02Ohio~200K2.28×
03California~600K2.12×
04Alaska~10K2.11×
05Kansas~40K2.03×
06Wyoming~6K1.68×
07Colorado~60K1.65×
08Washington, District of Columbia~10K1.49×
09Florida~200K1.22×
10Oregon~30K1.19×
11Utah~20K1.16×
12New York~100K1.09×
13New Jersey~70K1.09×
14Virginia~60K1.09×
15West Virginia~10K1.08×
16Louisiana~30K1.03×
17Tennessee~50K1.01×
18Nevada~20K1.01×
19Arkansas~20K1.00×
20Illinois~80K0.99×
21Washington~50K0.99×
22Texas~200K0.97×
23South Dakota~5K0.94×
24North Dakota~5K0.94×
25New Hampshire~9K0.93×
26Maine~8K0.92×
27Montana~6K0.92×
28South Carolina~30K0.91×
29Rhode Island~7K0.89×
30Delaware~6K0.88×
31Idaho~10K0.87×
32Kentucky~30K0.85×
33Nebraska~10K0.85×
34New Mexico~10K0.85×
35Arizona~40K0.84×
36Iowa~20K0.84×
37Wisconsin~30K0.79×
38Mississippi~20K0.79×
39Pennsylvania~60K0.78×
40Georgia~60K0.77×
41Connecticut~20K0.76×
42Massachusetts~40K0.75×
43Maryland~30K0.75×
44Minnesota~30K0.75×
45Missouri~30K0.74×
46Oklahoma~20K0.74×
47Michigan~40K0.71×
48Alabama~20K0.71×
49Indiana~30K0.69×
50North Carolina~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Tour operator, United States
0.67×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tour operator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tour operator audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure73.06×
02TUI CruisesTravel & Leisure60.19×
03P&O CruisesTravel & Leisure53.54×
04Drone racingSports48.88×
05AIDA CruisesTravel & Leisure42.15×
06Semi-detachedHome & Garden40.94×
07International educationBusiness & Career36.20×
08VuelingTravel & Leisure35.35×
09Brownie (folklore)Food & Beverages25.88×
10BodrumTravel & Leisure22.92×
11Antique carCars & Mobility7.56×
12Sustainable energyHome & Garden5.70×
13First class travelTravel & Leisure5.27×
14Road tripTravel & Leisure5.16×
15JetBlueTravel & Leisure4.92×
16Renewable energyBusiness & Career4.79×
17FedExBusiness & Career4.01×
18ExpediaTravel & Leisure3.64×
19Mortgage loansBusiness & Career3.22×
20AirbnbTravel & Leisure2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tour operator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tour operator audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.72×
TravellingTHRILL3.29×
Pet OwnershipJOY2.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tour operator audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
CreativityOPEN0.81×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tour operator have in United States?

Tour operator has an estimated audience of 2,393,507 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tour operator fans?

56.5% of Tour operator fans are female, 43.5% are male, with an average age of 46.2 years.

03

Which brands do Tour operator fans like most?

Tour operator fans show strongest brand affinity for International education (36.2×), Cultural tourism (73.06×), and Drone racing (48.88×) over the country average.

04

Where do Tour operator fans live in United States?

Tour operator fans in United States are most concentrated in California (reach ~600K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tour operator fans also like?

Beyond Tour operator itself, the audience over-indexes on Cultural tourism (73.06×), Drone racing (48.88×), Semi-detached (40.94×), and P&O Cruises (53.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Tour operator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tour operator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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