Tour operator Audience in United States

Tour operator logo

Tour operator has an estimated audience of 2,393,507 people in United States. 56.5% are female, 43.5% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Meals on Wheels, JDM Cars, Electrolyte, UK garage, Natural rubber.

The average Tour operator fan in United States is 46.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Meals on Wheels, JDM Cars, Electrolyte, with strongest over-indexing on Meals on Wheels (73.35× the country average). Demographically, the Tour operator audience skews more female with an average age of 46.2, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Tour operator fans

Demographic split for Tour operator audience in United States
MetricValue
Female56.5%
Male43.5%
Average age46.2
Estimated audience size2,393,507

Audience persona

The typical Tour operator fan in United States is more female, around 46.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Tour operator in United States
RegionReachAffinity
California627,1692.38×
Texas261,3871.27×
Florida232,7861.44×
New York200,5631.5×
Illinois97,2361.22×
New Jersey89,2111.47×
Virginia89,0251.53×
Washington65,6011.37×
Pennsylvania57,7590.72×
Georgia56,2400.76×
Colorado48,1331.28×
North Carolina42,2900.59×
South Carolina41,8381.16×
Oregon40,6071.48×
Ohio38,6860.52×
Hawaii35,7053.47×
Utah35,2121.64×
Arizona35,1060.72×
Massachusetts34,1480.72×
Michigan33,8530.54×
Maryland32,5450.79×
Louisiana31,4181.02×
Tennessee29,6020.62×
Arkansas27,0751.37×
Nevada25,6711.11×
Missouri21,8600.57×
Indiana18,8660.43×
Kentucky18,1280.6×
Washington, District of Columbia17,4462.42×
Alaska17,1023.34×
Wisconsin16,0640.45×
Minnesota15,7330.46×
Kansas14,1460.75×
Connecticut12,6320.53×
Oklahoma11,5120.43×
New Mexico9,9510.83×
Iowa9,9120.5×
Alabama9,8700.3×
Mississippi7,5090.38×
Maine6,0890.71×
Rhode Island5,8020.76×
Idaho5,7240.48×
West Virginia5,4700.49×
New Hampshire5,1080.54×
Montana4,7580.72×
Wyoming4,7201.33×
North Dakota4,5730.93×
Nebraska4,4130.37×
South Dakota3,7570.68×
Vermont3,4240.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tour operator audience
BrandAffinityCategory
Meals on Wheels73.35×Food & Beverages
JDM Cars68.1×Cars & Mobility
Electrolyte16.19×Health
UK garage15×Music & Radio
Natural rubber3.54×Cars & Mobility
University of Education119.57×Business & Career
Stamp collecting6.79×Home & Garden
Product design2.71×Business & Career
Emperor Entertainment Group13.56×Business & Career
Voter registration4.79×Politics & Society
Nebraska Cornhuskers football3.58×Sports
Kendra Scott2.66×Fashion & Accessoires
KTLA 5 Morning News41.53×Movies & TV
Israel1.6×Travel & Leisure
Isometric exercise6.32×Sports
Jesse Plemons2.47×Movies & TV
Keene, New Hampshire13.29×Travel & Leisure
Vijesti.ba12.21×News
Urban horticulture2.27×Home & Garden
Pro-Ject2.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tour operator audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.47
TravellingTHRILL3.26
Luxury OrientationPREMIUM3.14
Community OrientationOPEN2.99
Pet OwnershipJOY2.41
Risk AppetiteTHRILL2.19

Worldwide distribution

Worldwide audience distribution share by country for Tour operator
CountryShare
Italy22.7%
United States7.8%
United Kingdom6.7%

See Tour operator audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tour operator have in United States?

Tour operator has an estimated audience of 2,393,507 people in United States, concentrated in California and Texas.

What is the gender split and age of Tour operator fans?

56.5% of Tour operator fans are female, 43.5% are male, with an average age of 46.2 years.

Which brands do Tour operator fans like most?

Tour operator fans show strongest brand affinity for Meals on Wheels (73.35×), JDM Cars (68.1×), and Electrolyte (16.19×) over the country average.

Where do Tour operator fans live in United States?

Tour operator fans in United States are most concentrated in California (reach 627,169), Texas (reach 261,387), and Florida (reach 232,786). These three regions account for the largest share of the active audience.

What other brands do Tour operator fans also like?

Beyond Tour operator itself, the audience over-indexes on JDM Cars (68.1×), Electrolyte (16.19×), UK garage (15×), and Natural rubber (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tour operator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.