Rascasse Audience Intelligence

Travel Weekly Audience Demographics in United Kingdom

Travel Weekly has an estimated audience of 173K people in United Kingdom.

#107among Newspaper in United Kingdom
#864among websites & media in United Kingdom
#2268in Travel & Leisure

The average Travel Weekly fan in United Kingdom is 47.3 years old, more female, and lives primarily in Scotland.

Its fans are 4.3 years older than the group average of 43.0.

Women make up 64.5% of the fan base, 9.7 percentage points more than the group average.

Compared with the other 740 objects in Newspaper, Travel Weekly fans stand out for their interest in Swiss International Air Lines, Trailfinders and Addison Lee.

Most fans live in Scotland, Wales, Northern Ireland.

Top affinities include Swiss International Air Lines, Trailfinders, Addison Lee, with strongest over-indexing on Swiss International Air Lines (40.55× the country average).

Demographically, the Travel Weekly audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

The typical Travel Weekly fan in United Kingdom is more female, around 47.3 years old, with strong Indulgence tendencies and a notable affinity for Swiss International Air Lines.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
173K
in United Kingdom
Gender
64.5%♀
35.5% male
Age
47.3
average years
Country rank
#26599
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Travel Weekly

64.5% are female, 35.5% are male, average age 47.3.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Travel Weekly audience in United Kingdom
MetricValue
Female64.5%
Male35.5%
Average age47.3
Estimated audience size173K
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Travel Weekly audience in United Kingdom
Age bracketShare%
16-246%
25-3412%
35-4419%
45-5428%
55+36%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Travel Weekly audience comes from United Kingdom.

Worldwide audience distribution share by country for Travel Weekly
CountryShare
United States44.7%
United Kingdom22.2%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Travel Weekly fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Scotland~20K1.25×
02Wales~8K1.05×
03Northern Ireland~4K0.86×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Travel Weekly audience vs. the country average
#·InterestCategoryAffinity×
01Swiss International Air LinesTravel & Leisure40.55×
02TrailfindersTravel & Leisure26.85×
03Addison LeeCars & Mobility20.69×
04Nicholas HoultMovies & TV20.00×
05Aer LingusTravel & Leisure14.29×
06Anna FarisMovies & TV12.40×
07Jessie WareMusic & Radio11.38×
08Privacy policyTechnology & Electronics9.71×
09Virgin HolidaysPolitics & Society9.34×
10Gourmet FoodsFood & Beverages7.81×
11Low-cost carrierTravel & Leisure7.71×
12Flightradar24Travel & Leisure6.15×
13Travel insuranceTravel & Leisure5.90×
14ExpediaTravel & Leisure4.83×
15Air travelTravel & Leisure3.29×
16WikipediaInternet & Social Media2.85×
17Booking.comTravel & Leisure2.59×
18EasyJetTravel & Leisure2.34×
19RestaurantsFood & Beverages1.75×
20CookingFood & Beverages1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Travel Weekly audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Travel Weekly audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.59×
Design AffinityPREMIUM3.16×
TravellingTHRILL2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Travel Weekly audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Pet OwnershipJOY0.69×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Travel Weekly over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/travel-weekly-51329” · Methodology