A data profile of the people who buy, follow and care about Travel Weekly in United Kingdom — modelled from more than twelve digital signal sources. Travel Weekly has an estimated audience of 168,453 people in United Kingdom.
The average Travel Weekly fan in United Kingdom is 46.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Nicholas Hoult, Trailfinders, Aer Lingus, with strongest over-indexing on Nicholas Hoult (20× the country average).
Demographically, the Travel Weekly audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Travel Weekly fan in United Kingdom is more female, around 46.6 years old, with strong Indulgence tendencies and a notable affinity for Nicholas Hoult.
The key figures that characterise the Travel Weekly profile in United Kingdom.
64.5% are female, 35.5% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 46.6 |
| Estimated audience size | 168,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Travel Weekly audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 45.7% |
| United Kingdom | 22.2% |
| Italy | 8.3% |
Where the Travel Weekly audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~100K | 1.56× | |
| 02 | Scotland | ~20K | 1.05× | |
| 03 | Wales | ~9K | 0.93× | |
| 04 | Northern Ireland | ~4K | 0.82× |
The strongest cross-interests of the Travel Weekly audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swiss International Air Lines | Travel & Leisure | 40.55× | ||
| 02 | Trailfinders | Travel & Leisure | 26.85× | ||
| 03 | Addison Lee | Cars & Mobility | 20.69× | ||
| 04 | Nicholas Hoult | Movies & TV | 20.00× | ||
| 05 | Aer Lingus | Travel & Leisure | 14.29× | ||
| 06 | Anna Faris | Movies & TV | 12.40× | ||
| 07 | Jessie Ware | Music & Radio | 11.38× | ||
| 08 | Privacy policy | Technology & Electronics | 9.71× | ||
| 09 | Virgin Holidays | Politics & Society | 9.34× | ||
| 10 | Gourmet Foods | Food & Beverages | 7.81× | ||
| 11 | Low-cost carrier | Travel & Leisure | 7.71× | ||
| 12 | Travel insurance | Travel & Leisure | 5.90× | ||
| 13 | Expedia | Travel & Leisure | 4.83× | ||
| 14 | Air travel | Travel & Leisure | 3.29× | ||
| 15 | Wikipedia | Internet & Social Media | 2.85× | ||
| 16 | Booking.com | Travel & Leisure | 2.59× | ||
| 17 | EasyJet | Travel & Leisure | 2.34× | ||
| 18 | Energy | Home & Garden | 2.00× | ||
| 19 | Restaurants | Food & Beverages | 1.75× | ||
| 20 | Cooking | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.59× | |
| Design Affinity | PREMIUM | 3.16× | |
| Travelling | THRILL | 2.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Pet Ownership | JOY | 0.69× | |
| Tradition | CONSERVATISM | 0.78× |
Travel Weekly has an estimated audience of 168,453 people in United Kingdom, concentrated in England and Scotland.
64.5% of Travel Weekly fans are female, 35.5% are male, with an average age of 46.6 years.
Travel Weekly fans show strongest brand affinity for Nicholas Hoult (20×), Trailfinders (26.85×), and Aer Lingus (14.29×) over the country average.
Travel Weekly fans in United Kingdom are most concentrated in England (reach ~100K), Scotland (reach ~20K), and Wales (reach ~9K). These three regions account for the largest share of the active audience.
Beyond Travel Weekly itself, the audience over-indexes on Trailfinders (26.85×), Aer Lingus (14.29×), Privacy policy (9.71×), and Virgin Holidays (9.34×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Travel Weekly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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