A data profile of the people who buy, follow and care about Starbucks in United Kingdom — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 9,443,785 people in United Kingdom.
The average Starbucks fan in United Kingdom is 39.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Burger King, Pets, McDonald's, with strongest over-indexing on Burger King (4.66× the country average).
Demographically, the Starbucks audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Starbucks fan in United Kingdom is more female, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Burger King.
The key figures that characterise the Starbucks profile in United Kingdom.
61.3% are female, 38.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 39.3 |
| Estimated audience size | 9,443,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Starbucks audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
Where the Starbucks audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 1.49× | |
| 02 | North West | ~1.5M | 1.33× | |
| 03 | East Midlands | ~900K | 1.28× | |
| 04 | Greater London | ~1.5M | 1.25× | |
| 05 | Wales | ~600K | 1.04× | |
| 06 | Northern Ireland | ~300K | 0.98× | |
| 07 | East of England | ~800K | 0.94× | |
| 08 | South West | ~700K | 0.92× | |
| 09 | North East | ~300K | 0.91× | |
| 10 | South East | ~1M | 0.89× | |
| 11 | Yorkshire and the Humber | ~600K | 0.74× | |
| 12 | West Midlands | ~300K | 0.74× | |
| 13 | England | ~4.5M | 0.49× |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chipotle Mexican Grill | Food & Beverages | 6.42× | ||
| 02 | Wendy's | Food & Beverages | 6.02× | ||
| 03 | The Economist | Business & Career | 4.84× | ||
| 04 | Burger King | Food & Beverages | 4.66× | ||
| 05 | Walmart | Shopping | 4.53× | ||
| 06 | French fries | Food & Beverages | 3.19× | ||
| 07 | Caffè Nero | Food & Beverages | 2.79× | ||
| 08 | McDonald's | Food & Beverages | 2.30× | ||
| 09 | Temu | Shopping | 2.18× | ||
| 10 | Costa Coffee | Food & Beverages | 2.12× | ||
| 11 | Greggs | Food & Beverages | 1.89× | ||
| 12 | KFC | Food & Beverages | 1.80× | ||
| 13 | Barbecue | Food & Beverages | 1.78× | ||
| 14 | Pets | Pets & Animals | 1.68× | ||
| 15 | Superdrug | Shopping | 1.67× | ||
| 16 | Home Bargains | Shopping | 1.64× | ||
| 17 | Just Eat | Food & Beverages | 1.58× | ||
| 18 | Morrisons | Food & Beverages | 1.53× | ||
| 19 | Asda | Shopping | 1.52× | ||
| 20 | Matalan | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.21× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.88× |
Starbucks's target market in United Kingdom covers an estimated 9,443,785 people, concentrated in England and Greater London.
61.3% of the Starbucks audience are female, 38.7% are male, with an average age of 39.3 years.
Starbucks fans show strongest brand affinity for Burger King (4.66×), Pets (1.68×), and McDonald's (2.3×) over the country average.
Starbucks fans in United Kingdom are most concentrated in England (reach ~4.5M), Greater London (reach ~1.5M), and North West (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Starbucks itself, the audience over-indexes on Pets (1.68×), McDonald's (2.3×), The Economist (4.84×), and Wendy's (6.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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