Starbucks Audience in United Kingdom
Starbucks has an estimated audience of 9,691,412 people in United Kingdom. 61.3% are female, 38.7% are male, average age 39.3. Top regions: England, Greater London, North West. Top brand affinities: Burger King, Pets, The Economist, Walmart, Costa Coffee.
The average Starbucks fan in United Kingdom is 39.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Burger King, Pets, The Economist, with strongest over-indexing on Burger King (4.66× the country average). Demographically, the Starbucks audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Starbucks fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 39.3 |
| Estimated audience size | 9,691,412 |
Audience persona
The typical Starbucks fan in United Kingdom is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Burger King.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 4,404,860 | 0.49× |
| Greater London | 1,573,683 | 1.25× |
| North West | 1,377,320 | 1.33× |
| Scotland | 1,298,635 | 1.49× |
| South East | 1,163,877 | 0.89× |
| East Midlands | 873,266 | 1.28× |
| East of England | 833,856 | 0.94× |
| South West | 731,863 | 0.92× |
| Wales | 576,917 | 1.04× |
| Yorkshire and the Humber | 576,633 | 0.74× |
| North East | 342,802 | 0.91× |
| West Midlands | 307,467 | 0.74× |
| Northern Ireland | 292,045 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 4.66× | Food & Beverages |
| Pets | 1.68× | Pets & Animals |
| The Economist | 4.84× | Business & Career |
| Walmart | 4.53× | Shopping |
| Costa Coffee | 2.12× | Food & Beverages |
| Caffè Nero | 2.79× | Food & Beverages |
| Greggs | 1.89× | Food & Beverages |
| Barbecue | 1.78× | Food & Beverages |
| Home Bargains | 1.64× | Shopping |
| Superdrug | 1.67× | Shopping |
| Temu | 2.18× | Shopping |
| Asda | 1.52× | Shopping |
| Morrisons | 1.53× | Food & Beverages |
| Matalan | 1.5× | Shopping |
| KFC | 1.8× | Food & Beverages |
| French fries | 3.19× | Food & Beverages |
| Just Eat | 1.58× | Food & Beverages |
| New Look | 1.6× | Fashion & Accessoires |
| Hamburger | 2.46× | Food & Beverages |
| Chipotle Mexican Grill | 6.42× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Convenience Orientation | PREMIUM | 1.27 |
| Individualism | JOY | 1.21 |
| Social Media Usage | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.15 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Japan | 9.2% |
| China | 6.3% |
See Starbucks audiences in other countries
More Coffee audiences in United Kingdom
- Nespresso (2,204,929)
- Nescafé (604,655)
- Lavazza (587,865)
- Dolce Gusto (442,072)
- Tassimo (336,185)
Frequently asked questions
How many fans does Starbucks have in United Kingdom?
Starbucks has an estimated audience of 9,691,412 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Starbucks fans?
61.3% of Starbucks fans are female, 38.7% are male, with an average age of 39.3 years.
Which brands do Starbucks fans like most?
Starbucks fans show strongest brand affinity for Burger King (4.66×), Pets (1.68×), and The Economist (4.84×) over the country average.
Where do Starbucks fans live in United Kingdom?
Starbucks fans in United Kingdom are most concentrated in England (reach 4,404,860), Greater London (reach 1,573,683), and North West (reach 1,377,320). These three regions account for the largest share of the active audience.
What other brands do Starbucks fans also like?
Beyond Starbucks itself, the audience over-indexes on Pets (1.68×), The Economist (4.84×), Walmart (4.53×), and Costa Coffee (2.12×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.