Starbucks Audience in Mexico
Starbucks has an estimated audience of 6,086,002 people in Mexico. 59.3% are female, 40.7% are male, average age 33.1. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Spring cleaning, Pasteleria Lety, Sportswear (fashion), Hair dryer, Quinceañera (telenovela).
The average Starbucks fan in Mexico is 33.1 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Spring cleaning, Pasteleria Lety, Sportswear (fashion), with strongest over-indexing on Spring cleaning (1.6× the country average). Demographically, the Starbucks audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Starbucks fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 33.1 |
| Estimated audience size | 6,086,002 |
Audience persona
The typical Starbucks fan in Mexico is more female, around 33.1 years old, with strong Travelling tendencies and a notable affinity for Spring cleaning.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,968,011 | 2.36× |
| Distrito Federal | 936,194 | 1.17× |
| Jalisco | 737,990 | 1.64× |
| Nuevo Leon | 554,834 | 1.52× |
| Puebla | 413,567 | 1.28× |
| Guanajuato | 385,557 | 1.34× |
| Baja California | 302,076 | 1.19× |
| Veracruz (state) | 213,264 | 0.6× |
| Chihuahua | 212,784 | 1.01× |
| Yucatan | 200,653 | 1.59× |
| Michoacan de Ocampo | 197,676 | 0.94× |
| Coahuila de Zaragoza | 184,723 | 1.01× |
| Sinaloa | 130,837 | 0.81× |
| Chiapas | 115,641 | 0.63× |
| Guerrero | 115,538 | 0.75× |
| Morelos | 105,644 | 1× |
| Hidalgo | 102,702 | 0.7× |
| Aguascalientes | 100,157 | 1.3× |
| Oaxaca | 63,153 | 0.37× |
| Durango | 53,564 | 0.64× |
| Zacatecas | 50,311 | 0.65× |
| Nayarit | 46,258 | 0.79× |
| Baja California Sur | 41,544 | 0.85× |
| Tlaxcala | 38,237 | 0.55× |
| Colima | 36,036 | 0.92× |
| Campeche | 18,365 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spring cleaning | 1.6× | Home & Garden |
| Pasteleria Lety | 1.56× | Food & Beverages |
| Sportswear (fashion) | 1.65× | Fashion & Accessoires |
| Hair dryer | 1.8× | Beauty & Wellness |
| Quinceañera (telenovela) | 1.64× | Movies & TV |
| Rosario Tijeras | 1.59× | Movies & TV |
| Maquillaje | 1.59× | Beauty & Wellness |
| The Economist | 2.27× | Business & Career |
| Face powder | 1.71× | Beauty & Wellness |
| Business development | 2.88× | Business & Career |
| Tinker Bell (film series) | 1.58× | Movies & TV |
| Frappuccino | 2.69× | Food & Beverages |
| Bioderma | 1.72× | Beauty & Wellness |
| Pre-kindergarten | 1.61× | Kids & Family |
| women'secret | 1.66× | Fashion & Accessoires |
| Panda Express | 1.68× | Food & Beverages |
| Greenpeace | 1.68× | Politics & Society |
| Chipotle Mexican Grill | 2.98× | Food & Beverages |
| Herbal Essences | 1.5× | Beauty & Wellness |
| 1d | 1.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.61 |
| Design Affinity | PREMIUM | 1.39 |
| Urban Lifestyle | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.3 |
| Risk Appetite | THRILL | 1.26 |
| Spirituality | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Japan | 9.2% |
| China | 6.3% |
See Starbucks audiences in other countries
More Coffee audiences in Mexico
- Nescafé (1,061,161)
- Nespresso (631,809)
- Dolce Gusto (338,660)
- Coffee-Mate (214,417)
- JACOBS (104,684)
Frequently asked questions
How many fans does Starbucks have in Mexico?
Starbucks has an estimated audience of 6,086,002 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Starbucks fans?
59.3% of Starbucks fans are female, 40.7% are male, with an average age of 33.1 years.
Which brands do Starbucks fans like most?
Starbucks fans show strongest brand affinity for Spring cleaning (1.6×), Pasteleria Lety (1.56×), and Sportswear (fashion) (1.65×) over the country average.
Where do Starbucks fans live in Mexico?
Starbucks fans in Mexico are most concentrated in State of Mexico (reach 1,968,011), Distrito Federal (reach 936,194), and Jalisco (reach 737,990). These three regions account for the largest share of the active audience.
What other brands do Starbucks fans also like?
Beyond Starbucks itself, the audience over-indexes on Pasteleria Lety (1.56×), Sportswear (fashion) (1.65×), Hair dryer (1.8×), and Quinceañera (telenovela) (1.64×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.