A data profile of the people who buy, follow and care about Starbucks in Mexico — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 6,086,002 people in Mexico.
The average Starbucks fan in Mexico is 33.1 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Spring cleaning, Pasteleria Lety, Sportswear (fashion), with strongest over-indexing on Spring cleaning (1.6× the country average).
Demographically, the Starbucks audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Starbucks fan in Mexico is more female, around 33.1 years old, with strong Family Orientation tendencies and a notable affinity for Spring cleaning.
The key figures that characterise the Starbucks profile in Mexico.
59.3% are female, 40.7% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 33.1 |
| Estimated audience size | 6,086,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Starbucks audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
Where the Starbucks audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~2M | 2.35× | |
| 02 | Jalisco | ~700K | 1.64× | |
| 03 | Yucatan | ~200K | 1.59× | |
| 04 | Nuevo Leon | ~600K | 1.52× | |
| 05 | Guanajuato | ~400K | 1.34× | |
| 06 | Aguascalientes | ~100K | 1.29× | |
| 07 | Puebla | ~400K | 1.28× | |
| 08 | Baja California | ~300K | 1.19× | |
| 09 | Distrito Federal | ~900K | 1.17× | |
| 10 | Chihuahua | ~200K | 1.01× | |
| 11 | Coahuila de Zaragoza | ~200K | 1.01× | |
| 12 | Morelos | ~100K | 1.00× | |
| 13 | Michoacan de Ocampo | ~200K | 0.94× | |
| 14 | Colima | ~40K | 0.92× | |
| 15 | Baja California Sur | ~40K | 0.86× | |
| 16 | Sinaloa | ~100K | 0.81× | |
| 17 | Nayarit | ~50K | 0.79× | |
| 18 | Guerrero | ~100K | 0.75× | |
| 19 | Hidalgo | ~100K | 0.70× | |
| 20 | Zacatecas | ~50K | 0.66× | |
| 21 | Chiapas | ~100K | 0.64× | |
| 22 | Durango | ~50K | 0.64× | |
| 23 | Veracruz (state) | ~200K | 0.60× | |
| 24 | Tlaxcala | ~40K | 0.56× | |
| 25 | Campeche | ~20K | 0.42× | |
| 26 | Oaxaca | ~60K | 0.39× |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chipotle Mexican Grill | Food & Beverages | 2.98× | ||
| 02 | Business development | Business & Career | 2.88× | ||
| 03 | Frappuccino | Food & Beverages | 2.69× | ||
| 04 | The Economist | Business & Career | 2.27× | ||
| 05 | Hair dryer | Beauty & Wellness | 1.80× | ||
| 06 | Bioderma | Beauty & Wellness | 1.72× | ||
| 07 | Face powder | Beauty & Wellness | 1.71× | ||
| 08 | Panda Express | Food & Beverages | 1.68× | ||
| 09 | Greenpeace | Politics & Society | 1.68× | ||
| 10 | women'secret | Fashion & Accessoires | 1.66× | ||
| 11 | Sportswear (fashion) | Fashion & Accessoires | 1.65× | ||
| 12 | Quinceañera (telenovela) | Movies & TV | 1.64× | ||
| 13 | Pre-kindergarten | Kids & Family | 1.61× | ||
| 14 | Spring cleaning | Home & Garden | 1.60× | ||
| 15 | Rosario Tijeras | Movies & TV | 1.59× | ||
| 16 | Maquillaje | Beauty & Wellness | 1.59× | ||
| 17 | Tinker Bell (film series) | Movies & TV | 1.58× | ||
| 18 | 1d | Music & Radio | 1.57× | ||
| 19 | Pasteleria Lety | Food & Beverages | 1.56× | ||
| 20 | Herbal Essences | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.08× | |
| Community Orientation | OPEN | 1.04× | |
| Price Sensitivity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Risk Appetite | THRILL | 0.74× | |
| Early Adopter Mentality | POWER | 0.74× |
Starbucks's target market in Mexico covers an estimated 6,086,002 people, concentrated in State of Mexico and Distrito Federal.
59.3% of the Starbucks audience are female, 40.7% are male, with an average age of 33.1 years.
Starbucks fans show strongest brand affinity for Spring cleaning (1.6×), Pasteleria Lety (1.56×), and Sportswear (fashion) (1.65×) over the country average.
Starbucks fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~900K), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Starbucks itself, the audience over-indexes on Pasteleria Lety (1.56×), Sportswear (fashion) (1.65×), Hair dryer (1.8×), and Rosario Tijeras (1.59×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.