A data profile of the people who buy, follow and care about Bioderma in Mexico — modelled from more than twelve digital signal sources. Bioderma has an estimated audience of 446,210 people in Mexico.
The average Bioderma fan in Mexico is 36.9 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Eucerin, Cetaphil, Comedy movies, with strongest over-indexing on Eucerin (19.69× the country average).
Demographically, the Bioderma audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Bioderma fan in Mexico is more female, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Eucerin.
The key figures that characterise the Bioderma profile in Mexico.
72.7% are female, 27.3% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 36.9 |
| Estimated audience size | 446,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 12% |
of the worldwide Bioderma audience comes from Mexico.
| Country | Share |
|---|---|
| Brazil | 14.6% |
| United States | 10.1% |
| France | 7.6% |
Where the Bioderma audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yucatan | ~10K | 1.39× | |
| 02 | Jalisco | ~40K | 1.30× | |
| 03 | State of Mexico | ~80K | 1.29× | |
| 04 | Baja California | ~20K | 1.22× | |
| 05 | Puebla | ~30K | 1.18× | |
| 06 | Sinaloa | ~10K | 1.13× | |
| 07 | Michoacan de Ocampo | ~20K | 1.11× | |
| 08 | Veracruz (state) | ~30K | 1.08× | |
| 09 | Distrito Federal | ~60K | 1.07× | |
| 10 | Guerrero | ~10K | 1.07× | |
| 11 | Nuevo Leon | ~30K | 1.03× | |
| 12 | Guanajuato | ~20K | 1.01× | |
| 13 | Oaxaca | ~10K | 1.01× | |
| 14 | Chiapas | ~10K | 0.98× | |
| 15 | Nayarit | ~4K | 0.97× | |
| 16 | Morelos | ~7K | 0.95× | |
| 17 | Campeche | ~3K | 0.94× | |
| 18 | Hidalgo | ~10K | 0.91× | |
| 19 | Baja California Sur | ~3K | 0.90× | |
| 20 | Zacatecas | ~5K | 0.88× | |
| 21 | Tlaxcala | ~5K | 0.88× | |
| 22 | Coahuila de Zaragoza | ~10K | 0.87× | |
| 23 | Aguascalientes | ~5K | 0.85× | |
| 24 | Durango | ~5K | 0.83× | |
| 25 | Chihuahua | ~10K | 0.77× | |
| 26 | Colima | ~2K | 0.77× |
The strongest cross-interests of the Bioderma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eucerin | Beauty & Wellness | 19.69× | ||
| 02 | Cetaphil | Beauty & Wellness | 19.68× | ||
| 03 | Comedy movies | Movies & TV | 3.57× | ||
| 04 | Fitness and wellness | Sports | 3.12× | ||
| 05 | Music | Business & Career | 3.12× | ||
| 06 | Sports | Sports | 3.12× | ||
| 07 | Sports and outdoors | Sports | 3.12× | ||
| 08 | Shopping | Shopping | 3.12× | ||
| 09 | Food and drink | Food & Beverages | 3.12× | ||
| 10 | Reading | Literature | 3.12× | ||
| 11 | TV | Movies & TV | 3.12× | ||
| 12 | Business and industry | Business & Career | 3.12× | ||
| 13 | Shopping and fashion | Shopping | 3.12× | ||
| 14 | Games | Games | 3.12× | ||
| 15 | Video | Movies & TV | 3.12× | ||
| 16 | Clothing | Fashion & Accessoires | 3.12× | ||
| 17 | Internet & Social Media | 3.12× | |||
| 18 | Consumer electronics | Technology & Electronics | 3.01× | ||
| 19 | Movies | Movies & TV | 3.01× | ||
| 20 | Online shopping | Shopping | 3.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.56× | |
| Pet Ownership | JOY | 2.54× | |
| Career Orientation | POWER | 2.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.31× | |
| Tradition | CONSERVATISM | 0.84× | |
| Urban Lifestyle | OPEN | 1.01× |
Bioderma's target market in Mexico covers an estimated 446,210 people, concentrated in State of Mexico and Distrito Federal.
72.7% of the Bioderma audience are female, 27.3% are male, with an average age of 36.9 years.
Bioderma fans show strongest brand affinity for Eucerin (19.69×), Cetaphil (19.68×), and Comedy movies (3.57×) over the country average.
Bioderma fans in Mexico are most concentrated in State of Mexico (reach ~80K), Distrito Federal (reach ~60K), and Jalisco (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Bioderma itself, the audience over-indexes on Cetaphil (19.68×), Comedy movies (3.57×), Fitness and wellness (3.12×), and Music (3.12×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Bioderma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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