Rascasse Audience Intelligence

Pancake Audience in United States

A data profile of the people who buy, follow and care about Pancake in United States — modelled from more than twelve digital signal sources. Pancake has an estimated audience of 6,992,779 people in United States.

#26among Sweet in United States#3028among Topic in United States#368in Food & Beverages

The average Pancake fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pancake profile in United States.

Audience size
7M
in United States
Gender
70.7%♀
29.3% male
Age
39.1
average years
Country rank
#5023
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pancake fans

70.7% are female, 29.3% are male, average age 39.1.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Pancake audience in United States
MetricValue
Female70.7%
Male29.3%
Average age39.1
Estimated audience size6,992,779
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Pancake audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Pancake audience comes from United States.

Worldwide audience distribution share by country for Pancake
CountryShare
United States17.5%
Japan8.3%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pancake audience in United States is strongest.

Fig. 05

Top regions by affinity

Pancake fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~80K2.78×
02New York~600K1.50×
03Vermont~20K1.44×
04New Jersey~200K1.22×
05Washington~200K1.20×
06Washington, District of Columbia~20K1.18×
07California~900K1.17×
08Tennessee~200K1.13×
09Oregon~90K1.13×
10Illinois~300K1.12×
11Utah~70K1.12×
12Texas~700K1.11×
13Alaska~20K1.09×
14Massachusetts~100K1.04×
15Nevada~70K1.04×
16Maine~30K1.04×
17Virginia~200K1.00×
18Wisconsin~100K1.00×
19New Hampshire~30K1.00×
20Minnesota~100K0.99×
21Connecticut~70K0.99×
22Colorado~100K0.96×
23Florida~400K0.94×
24Maryland~100K0.94×
25Pennsylvania~200K0.92×
26Indiana~100K0.92×
27Georgia~200K0.91×
28North Carolina~200K0.91×
29Missouri~100K0.91×
30Kansas~50K0.91×
31Montana~20K0.91×
32South Carolina~90K0.90×
33Arizona~100K0.89×
34New Mexico~30K0.89×
35Idaho~30K0.89×
36Michigan~200K0.87×
37North Dakota~10K0.87×
38Arkansas~50K0.86×
39Nebraska~30K0.86×
40Rhode Island~20K0.86×
41Oklahoma~70K0.84×
42Iowa~50K0.83×
43Ohio~200K0.81×
44Louisiana~70K0.81×
45Delaware~20K0.81×
46South Dakota~10K0.81×
47Kentucky~70K0.77×
48Alabama~70K0.75×
49Mississippi~40K0.72×
50West Virginia~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Pancake, United States
0.69×1.00×2.78×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pancake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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