Ferry Audience in United States

Ferry logo

Ferry has an estimated audience of 2,572,997 people in United States. 54.6% are female, 45.4% are male, average age 45.8. Top regions: New York, California, Washington. Top brand affinities: Tom Hanks, Green building, Washington State Ferries, Monarchy of the United Kingdom, Chios.

The average Ferry fan in United States is 45.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Washington. Top brand affinities include Tom Hanks, Green building, Washington State Ferries, with strongest over-indexing on Tom Hanks (58.69× the country average). Demographically, the Ferry audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Ferry fans

Demographic split for Ferry audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.8
Estimated audience size2,572,997

Audience persona

The typical Ferry fan in United States is balanced, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Tom Hanks.

Top regions in United States

Top regions ranked by reach for Ferry in United States
RegionReachAffinity
New York331,5612.31×
California303,7921.07×
Washington182,0523.53×
Texas182,0310.82×
Florida150,5550.86×
New Jersey94,3241.44×
North Carolina92,5041.19×
Michigan75,6401.12×
Massachusetts74,0161.46×
Virginia71,4351.14×
Pennsylvania66,2760.76×
Illinois63,8550.74×
Ohio58,1740.73×
Georgia54,1540.68×
Connecticut46,0551.78×
Louisiana40,9481.23×
Maryland40,9230.93×
Wisconsin38,8411×
Tennessee33,1320.64×
Missouri32,0330.77×
Arizona31,0650.59×
Oregon30,0291.02×
Indiana29,5890.63×
Colorado28,4970.7×
Minnesota28,2750.77×
Alabama27,2100.76×
South Carolina26,8420.69×
Kentucky23,5980.73×
Oklahoma16,4430.58×
Maine14,6961.59×
Utah14,4890.63×
Vermont14,1813.14×
Nevada14,0320.56×
Iowa13,9190.66×
Arkansas12,3040.58×
Kansas11,9960.59×
Mississippi11,9000.56×
Rhode Island11,7471.43×
Hawaii11,0411×
Delaware10,8561.53×
New Hampshire10,2211.01×
Alaska9,6101.75×
Washington, District of Columbia7,9811.03×
Idaho7,5600.59×
New Mexico6,6380.51×
Nebraska6,4490.5×
West Virginia5,9940.5×
Montana4,3940.62×
South Dakota2,7880.47×
North Dakota2,6450.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ferry audience
BrandAffinityCategory
Tom Hanks58.69×Movies & TV
Green building31.11×Home & Garden
Washington State Ferries32.88×Sports
Monarchy of the United Kingdom8.33×Politics & Society
Chios63.28×Travel & Leisure
Visit South Walton43.22×
Stena Line100.8×Cars & Mobility
Burlington2.99×Fashion & Accessoires
Queen Victoria8.35×Politics & Society
Visit Norway46.81×Travel & Leisure
Ultrasound6.02×Health
This Christmas (film)8×Movies & TV
MSC Cruises4.99×Travel & Leisure
Vancouver Island11.39×Travel & Leisure
Pennysaver6.82×Literature
Norway4.08×Travel & Leisure
Barbara Walters6.81×Movies & TV
San Juan Islands20.24×Travel & Leisure
Ship2.15×Travel & Leisure
Charles, Prince of Wales7.63×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ferry audience
TraitClusterScore
Community OrientationOPEN1.35
PatriotismCONSERVATISM1.32
ExtroversionTHRILL1.25
Need for SecurityCONSERVATISM1.2
TravellingTHRILL1.18
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Ferry
CountryShare
United States19.0%
United Kingdom10.0%
Italy5.9%

See Ferry audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Ferry have in United States?

Ferry has an estimated audience of 2,572,997 people in United States, concentrated in New York and California.

What is the gender split and age of Ferry fans?

54.6% of Ferry fans are female, 45.4% are male, with an average age of 45.8 years.

Which brands do Ferry fans like most?

Ferry fans show strongest brand affinity for Tom Hanks (58.69×), Green building (31.11×), and Washington State Ferries (32.88×) over the country average.

Where do Ferry fans live in United States?

Ferry fans in United States are most concentrated in New York (reach 331,561), California (reach 303,792), and Washington (reach 182,052). These three regions account for the largest share of the active audience.

What other brands do Ferry fans also like?

Beyond Ferry itself, the audience over-indexes on Green building (31.11×), Washington State Ferries (32.88×), Monarchy of the United Kingdom (8.33×), and Chios (63.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ferry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.