Rascasse Audience Intelligence

Ferry Audience in United States

A data profile of the people who buy, follow and care about Ferry in United States — modelled from more than twelve digital signal sources. Ferry has an estimated audience of 2,572,997 people in United States.

#5538among Topic in United States#934in Travel & Leisure

The average Ferry fan in United States is 45.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Tom Hanks, Green building, Washington State Ferries, with strongest over-indexing on Tom Hanks (58.69× the country average).

Demographically, the Ferry audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ferry fan in United States is balanced, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Tom Hanks.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ferry profile in United States.

Audience size
2.6M
in United States
Gender
54.6%♀
45.4% male
Age
45.8
average years
Country rank
#11663
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ferry fans

54.6% are female, 45.4% are male, average age 45.8.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Ferry audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.8
Estimated audience size2,572,997
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Ferry audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4923%
50+38%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Ferry audience comes from United States.

Worldwide audience distribution share by country for Ferry
CountryShare
United States19.0%
United Kingdom9.9%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ferry audience in United States is strongest.

Fig. 05

Top regions by affinity

Ferry fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K3.43×
02Vermont~10K2.77×
03Alaska~10K2.22×
04New York~300K2.15×
05Connecticut~40K1.70×
06Maine~20K1.68×
07Delaware~10K1.56×
08Rhode Island~10K1.49×
09Massachusetts~80K1.48×
10New Jersey~90K1.41×
11Louisiana~40K1.15×
12North Carolina~90K1.14×
13California~300K1.07×
14Michigan~70K1.06×
15Virginia~70K1.06×
16New Hampshire~10K1.03×
17Washington, District of Columbia~8K1.00×
18Wisconsin~40K0.99×
19Oregon~30K0.99×
20Hawaii~10K0.97×
21Maryland~40K0.90×
22Florida~100K0.84×
23Texas~200K0.82×
24Alabama~30K0.81×
25Pennsylvania~70K0.75×
26Kentucky~20K0.75×
27Missouri~30K0.74×
28Minnesota~30K0.73×
29Illinois~60K0.72×
30Montana~5K0.72×
31Ohio~60K0.71×
32South Carolina~30K0.70×
33South Dakota~4K0.70×
34Colorado~30K0.68×
35Iowa~10K0.68×
36Georgia~50K0.67×
37Idaho~9K0.67×
38Kansas~10K0.66×
39North Dakota~4K0.66×
40Indiana~30K0.64×
41Mississippi~10K0.64×
42West Virginia~8K0.64×
43Arkansas~10K0.63×
44Tennessee~30K0.62×
45Utah~10K0.62×
46New Mexico~8K0.62×
47Arizona~30K0.61×
48Oklahoma~20K0.59×
49Nevada~10K0.59×
50Nebraska~8K0.59×
Fig. 06

Affinity by region

Affinity by region — Ferry, United States
0.59×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ferry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ferry audience
#·InterestCategoryAffinity×
01Stena LineCars & Mobility100.80×
02ChiosTravel & Leisure63.28×
03Tom HanksMovies & TV58.69×
04Visit NorwayTravel & Leisure46.81×
05Visit South WaltonPOI43.22×
06Washington State FerriesSports32.88×
07Green buildingHome & Garden31.11×
08San Juan IslandsTravel & Leisure20.24×
09Vancouver IslandTravel & Leisure11.39×
10Queen VictoriaPolitics & Society8.35×
11Monarchy of the United KingdomPolitics & Society8.33×
12This Christmas (film)Movies & TV8.00×
13Charles, Prince of WalesPolitics & Society7.63×
14PennysaverLiterature6.82×
15UltrasoundHealth6.02×
16MSC CruisesTravel & Leisure4.99×
17NorwayTravel & Leisure4.08×
18BurlingtonFashion & Accessoires2.99×
19ShipTravel & Leisure2.15×
20AlaskaTravel & Leisure1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ferry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ferry audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.24×
Quality AwarenessPREMIUM1.17×
Community OrientationOPEN1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ferry audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
MindfulnessBALANCE0.77×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ferry have in United States?

Ferry has an estimated audience of 2,572,997 people in United States, concentrated in New York and California.

02

What is the gender split and age of Ferry fans?

54.6% of Ferry fans are female, 45.4% are male, with an average age of 45.8 years.

03

Which brands do Ferry fans like most?

Ferry fans show strongest brand affinity for Tom Hanks (58.69×), Green building (31.11×), and Washington State Ferries (32.88×) over the country average.

04

Where do Ferry fans live in United States?

Ferry fans in United States are most concentrated in New York (reach ~300K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ferry fans also like?

Beyond Ferry itself, the audience over-indexes on Green building (31.11×), Washington State Ferries (32.88×), Monarchy of the United Kingdom (8.33×), and Chios (63.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Ferry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ferry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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