A data profile of the people who buy, follow and care about Washington State Ferries in United States — modelled from more than twelve digital signal sources. Washington State Ferries has an estimated audience of 511,559 people in United States.
The average Washington State Ferries fan in United States is 47.6 years old, more female, and lives primarily in Washington.
The audience is concentrated in Washington, California, Oregon.
Top brand affinities include Ferry, Dave Franco, Seattle Seahawks, with strongest over-indexing on Ferry (32.88× the country average).
Demographically, the Washington State Ferries audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Washington State Ferries fan in United States is more female, around 47.6 years old, with strong Risk Appetite tendencies and a notable affinity for Ferry.
The key figures that characterise the Washington State Ferries profile in United States.
58.5% are female, 41.5% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 47.6 |
| Estimated audience size | 511,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 42% |
Where the Washington State Ferries audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~400K | 37.96× | |
| 02 | Oregon | ~10K | 2.50× | |
| 03 | Alaska | ~1K | 1.12× | |
| 04 | Idaho | ~3K | 1.10× | |
| 05 | Montana | ~1K | 0.98× | |
| 06 | West Virginia | ~2K | 0.78× | |
| 07 | Vermont | <1K | 0.77× | |
| 08 | Delaware | ~1K | 0.76× | |
| 09 | Mississippi | ~3K | 0.74× | |
| 10 | North Dakota | <1K | 0.74× | |
| 11 | South Dakota | <1K | 0.73× | |
| 12 | Rhode Island | ~1K | 0.70× | |
| 13 | New Hampshire | ~1K | 0.69× | |
| 14 | Maine | ~1K | 0.64× | |
| 15 | Arkansas | ~3K | 0.63× | |
| 16 | Hawaii | ~1K | 0.63× | |
| 17 | Nebraska | ~2K | 0.59× | |
| 18 | New Mexico | ~1K | 0.55× | |
| 19 | Washington, District of Columbia | <1K | 0.55× | |
| 20 | Alabama | ~4K | 0.54× | |
| 21 | Louisiana | ~3K | 0.53× | |
| 22 | Iowa | ~2K | 0.52× | |
| 23 | Kentucky | ~3K | 0.51× | |
| 24 | Oklahoma | ~3K | 0.50× | |
| 25 | Kansas | ~2K | 0.50× | |
| 26 | Connecticut | ~3K | 0.49× | |
| 27 | Utah | ~2K | 0.49× | |
| 28 | South Carolina | ~4K | 0.47× | |
| 29 | Nevada | ~2K | 0.45× | |
| 30 | Colorado | ~4K | 0.44× | |
| 31 | Indiana | ~4K | 0.41× | |
| 32 | Missouri | ~3K | 0.38× | |
| 33 | Arizona | ~4K | 0.37× | |
| 34 | Wisconsin | ~3K | 0.37× | |
| 35 | Tennessee | ~4K | 0.36× | |
| 36 | Maryland | ~3K | 0.36× | |
| 37 | Minnesota | ~3K | 0.36× | |
| 38 | California | ~20K | 0.35× | |
| 39 | New Jersey | ~4K | 0.33× | |
| 40 | Michigan | ~4K | 0.32× | |
| 41 | Massachusetts | ~3K | 0.32× | |
| 42 | Pennsylvania | ~5K | 0.29× | |
| 43 | Ohio | ~4K | 0.29× | |
| 44 | North Carolina | ~4K | 0.29× | |
| 45 | Virginia | ~4K | 0.29× | |
| 46 | Georgia | ~4K | 0.28× | |
| 47 | Illinois | ~4K | 0.25× | |
| 48 | Texas | ~9K | 0.20× | |
| 49 | Florida | ~7K | 0.20× | |
| 50 | New York | ~6K | 0.20× |
The strongest cross-interests of the Washington State Ferries audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ferry | Travel & Leisure | 32.88× | ||
| 02 | Dave Franco | Movies & TV | 20.00× | ||
| 03 | Isla Fisher | Movies & TV | 20.00× | ||
| 04 | Ron Perlman | Movies & TV | 18.23× | ||
| 05 | Matthew Gray Gubler | Fashion & Accessoires | 17.17× | ||
| 06 | Gwendoline Christie | Movies & TV | 15.97× | ||
| 07 | Jenny Slate | Movies & TV | 15.59× | ||
| 08 | John Malkovich | Movies & TV | 15.04× | ||
| 09 | Hugh Laurie | Movies & TV | 14.22× | ||
| 10 | Dax Shepard | Movies & TV | 13.10× | ||
| 11 | Pike Place Market | Travel & Leisure | 10.61× | ||
| 12 | Seattle Seahawks | Sports | 10.28× | ||
| 13 | Alison Brie | Movies & TV | 10.26× | ||
| 14 | Public transport | Cars & Mobility | 5.97× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 5.90× | ||
| 16 | Seattle Mariners | Sports | 5.58× | ||
| 17 | Rail transport | Travel & Leisure | 4.28× | ||
| 18 | Alcoholic beverages | Food & Beverages | 1.98× | ||
| 19 | Donald Trump | Politics & Society | 1.90× | ||
| 20 | Cooking | Food & Beverages | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.32× | |
| Patriotism | CONSERVATISM | 1.65× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× |
Washington State Ferries has an estimated audience of 511,559 people in United States, concentrated in Washington and California.
58.5% of Washington State Ferries fans are female, 41.5% are male, with an average age of 47.6 years.
Washington State Ferries fans show strongest brand affinity for Ferry (32.88×), Dave Franco (20×), and Seattle Seahawks (10.28×) over the country average.
Washington State Ferries fans in United States are most concentrated in Washington (reach ~400K), California (reach ~20K), and Oregon (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Washington State Ferries itself, the audience over-indexes on Dave Franco (20×), Seattle Seahawks (10.28×), Isla Fisher (20×), and Ron Perlman (18.23×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Washington State Ferries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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