Washington State Ferries Audience in United States

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Washington State Ferries has an estimated audience of 506,908 people in United States. 58.5% are female, 41.5% are male, average age 47.6. Top regions: Washington, California, Oregon. Top brand affinities: Kasik, Israel, Home staging, Ken Burns, Wok.

The average Washington State Ferries fan in United States is 47.6 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Kasik, Israel, Home staging, with strongest over-indexing on Kasik (29.06× the country average). Demographically, the Washington State Ferries audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Washington State Ferries fans

Demographic split for Washington State Ferries audience in United States
MetricValue
Female58.5%
Male41.5%
Average age47.6
Estimated audience size506,908

Audience persona

The typical Washington State Ferries fan in United States is more female, around 47.6 years old, with strong Risk Appetite tendencies and a notable affinity for Kasik.

Top regions in United States

Top regions ranked by reach for Washington State Ferries in United States
RegionReachAffinity
Washington380,18139.14×
California17,7520.32×
Oregon14,9752.58×
Texas6,0750.14×
Colorado2,8770.36×
Florida2,7750.08×
New York2,6880.09×
Arizona2,6810.26×
Idaho2,5040.98×
Illinois2,0940.12×
Utah1,6110.35×
Virginia1,4470.12×
Georgia1,4120.09×
Montana1,3590.97×
Wisconsin1,3480.18×
Minnesota1,3180.18×
Ohio1,3130.08×
Nevada1,3100.27×
North Carolina1,2290.08×
Alaska1,1841.09×
Pennsylvania9940.06×
Tennessee9800.1×
Michigan9620.07×
Massachusetts9590.1×
Missouri8590.11×
Hawaii8300.38×
Maryland8180.09×
New Jersey6780.05×
Kansas6430.16×
Indiana6090.07×
Oklahoma5550.1×
South Carolina5090.07×
New Mexico4610.18×
Kentucky4580.07×
Iowa4380.1×
Louisiana4360.07×
Connecticut3790.07×
Alabama3780.05×
Washington, District of Columbia3390.22×
Nebraska3190.13×
Arkansas2840.07×
Maine2320.13×
Wyoming2130.28×
South Dakota1780.15×
Mississippi1710.04×
New Hampshire1710.09×
North Dakota1650.16×
Rhode Island1350.08×
West Virginia1320.06×
Vermont1180.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington State Ferries audience
BrandAffinityCategory
Kasik29.06×Travel & Leisure
Israel4.56×Travel & Leisure
Home staging10.09×Home & Garden
Ken Burns10.7×Movies & TV
Wok9.64×Food & Beverages
headspace13.59×Health
Governor of Michigan10.25×Politics & Society
Hibachi10.87×Food & Beverages
Takers12.74×Movies & TV
Goop7.2×Internet & Social Media
Cherish (group)14.02×Music & Radio
Huddle (software)13.85×Technology & Electronics
Vocal harmony5.67×Music & Radio
Google Home7.05×Technology & Electronics
Elsword17.02×Games
Fairy godmother7.64×Literature
Combat sport1.53×Sports
Grinch3.83×Movies & TV
JDSU2.85×Business & Career
Kaytranada10.28×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington State Ferries audience
TraitClusterScore
Risk AppetiteTHRILL2.31
Community OrientationOPEN1.59
TravellingTHRILL1.45
TraditionCONSERVATISM1.33
Family OrientationCONSERVATISM1.32
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Washington State Ferries
CountryShare
United States88.7%
Canada3.7%
Germany1.6%

See Washington State Ferries audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Washington State Ferries have in United States?

Washington State Ferries has an estimated audience of 506,908 people in United States, concentrated in Washington and California.

What is the gender split and age of Washington State Ferries fans?

58.5% of Washington State Ferries fans are female, 41.5% are male, with an average age of 47.6 years.

Which brands do Washington State Ferries fans like most?

Washington State Ferries fans show strongest brand affinity for Kasik (29.06×), Israel (4.56×), and Home staging (10.09×) over the country average.

Where do Washington State Ferries fans live in United States?

Washington State Ferries fans in United States are most concentrated in Washington (reach 380,181), California (reach 17,752), and Oregon (reach 14,975). These three regions account for the largest share of the active audience.

What other brands do Washington State Ferries fans also like?

Beyond Washington State Ferries itself, the audience over-indexes on Israel (4.56×), Home staging (10.09×), Ken Burns (10.7×), and Wok (9.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington State Ferries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.